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Social media for travel
- 1. Social Media & Travel – What Works?
- 2. Content that works FRIENDLY TIMELY ASK FOR WHAT YOU WANT
- 3. Content that works ASK QUESTIONS BE RELEVANT HAVE FUN
- 4. Competitions…. What works for you… Content Content that you can helps YOU reuse • What do you want to get from it? • What are your objectives? • Social sharing
- 5. Competitions…. What works for them… Create a video Don’t ask for hours of time to enter to win a small prize! to win this!! • Easy to Enter • Simple to understand • Good chance of winning – perceived • Relevant prizes that they want to win • Fun
- 6. How to Manage Social media in House Get people excited Create a strategy Don’t try and do it all Know what you will talk about on each platform Don’t do the same on EVERY network Be passionate Involve others One person to manage it (that doesn’t mean do it!)
- 7. Top Mistakes to Avoid 1. Not training your team 2. Lack of understanding of what is expected aka a social media policy 3. Trying to do too much 4. Not allocating enough time 5. Assuming because someone is young they know it all! 6. Not fitting social with other marketing activities 7. Not enough focus 8. Not having everyone on board
- 8. Examples
- 9. Examples
- 10. Connect with responsibletravel.com Online www.fb.com/responsibletravel www.Twitter.com/r_travel www.pinterest.com/responsibletrav www.responsibletravel.com/LinkedIn www.YouTube.com/responsibletravel www.slideshare.net/responsibletravel For this preso http://blog.responsibletravel.com