1. Social Media & Travel – What Works?

2. Content that works
FRIENDLY
TIMELY
ASK FOR
WHAT YOU
WANT

3. Content that works
ASK
QUESTIONS
BE RELEVANT
HAVE FUN

4. Competitions…. What works for you…
Content Content that
you can helps YOU
reuse
• What do you want to get from it?
• What are your objectives?
• Social sharing

5. Competitions…. What works for them…
Create
a video
Don’t ask for hours of time to enter to win a small prize!
to win
this!!
• Easy to Enter
• Simple to understand
• Good chance of winning – perceived 
• Relevant prizes that they want to win
• Fun

6. How to Manage Social media in House
Get people excited Create a strategy
Don’t try and do it all
Know what you will
talk about on each
platform Don’t do the same on
EVERY network
Be passionate Involve others
One person to manage
it (that doesn’t mean
do it!)

7. Top Mistakes to Avoid
1. Not training your team
2. Lack of understanding of what is
expected aka a social media policy
3. Trying to do too much
4. Not allocating enough time
5. Assuming because someone is young
they know it all!
6. Not fitting social with other marketing
activities
7. Not enough focus
8. Not having everyone on board

8. Examples

9. Examples

10. Connect with responsibletravel.com Online
www.fb.com/responsibletravel
www.Twitter.com/r_travel
www.pinterest.com/responsibletrav
www.responsibletravel.com/LinkedIn
www.YouTube.com/responsibletravel
www.slideshare.net/responsibletravel For this preso
http://blog.responsibletravel.com