8. What’s in a name/brand?
Everything!
Name = Your True Nature
By name we don’t mean just the literal but the:
Values | Vision | Mission
That the name/brand seeks to deliver on.
10. Our Deepest Fear
“Our deepest fear is not that we are inadequate.
Our deepest fear is
that we are powerful beyond measure.
It is our light, not our darkness
that most frightens us.
We ask ourselves, ‘Who am I to be brilliant,
gorgeous, talented, fabulous?’ Actually, who are
you not to be? …
Marianne Williamson
Founder US Department of Peace
23. Vineet Nayar puts employees first.
“I often wonder what would happen if we
were to give Gen Y the license to reinvent
companies completely.”
Vice Chairman and CEO, HCL Technologies
The fastest growing information services company in India.
51. Values Lead Strategy
Zappos Family Core Values
“As we grow as a company, it has become more and more important to explicitly
define the core values from which we develop our culture, our brand, and our business
strategies. These are the ten core values that we live by:
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10.Be Humble”
52. ROI of Delivering Happiness
1. Sold to Amazon for $1.25B:
AND retained culture & brand.
53. ROI of Delivering Happiness
2. Tony Hsieh: shared the $1.25B
proceeds with employees.
54. ROI of Delivering Happiness
3. Happy customers:
800 number on top of every page &
free returns
55. ROI of Delivering Happiness
4. Culture as marketing asset:
Created a training division (Zappos Insights)
and Delivering Happiness is a movement.
56. ROI of Delivering Happiness
5. Open and transparent:
Employee testimonials in “Culture Book” (unedited)
57.
58. It’s happy-ning globally
Old New
Stability & Consolidation Speed & Imagination
Accounting Rules Innovation Rules
Tangible Assets Intangible Assets
Delegation Abdication
TQM, Six Sigma Design Management
Hierarchy Seamlessness
Mass Production Personalization
Technology Supports Change Technology Drives Change
Case Studies Scenario Planning
Products & Services Experiences & Solutions
PowerPoint Presentations Storytelling
Enforce Order Thrive in Chaos
Transaction Relationships
Competition Collaboration
Only Men, Engineers More Women, Ethnographers
MBAs Designers
Zero Sum Game Win-Win-Win
61. 1. Sincere Leadership
RED-FLAGS
Culture is NOT a One-Off “Initiative” | Set of Posters | Morale Event
ENABLERS
INTELLECTUALLY EMOTIONALLY INTUITIVELY
Ask Be Involved Trust
Listen Be Vulnerable Be Responsible
Respond Be Humble Fail & iterate fast
62. 2. Truly Assess Your Culture
RED-FLAGS
Not simply an annual employee poll with no on-going action.
ENABLERS
INTELLECTUALLY INTUITIVELY EMOTIONALLY
Basics covered? Trust Leaders Living Your Purpose
Pay | Benefits | Workplace They have your back Learning/Growing
Freedom to Fail
Company Direction Respect Leaders Passionate
Positive
Communication Align with Mission
64. What’s an Employee Ambassador?
INTELLECTUALLY
Live brand tenants with personal confidence and connection.
EMOTIONALLY
Spontaneously recite personal stories of brand connection.
INTUITIVELY
Proactively suggest new ideas and pilot them rapidly & often.
SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”
75. Our Invitation:
1. Visit us at Booth #213
2. Answer 3 quick questions
YOUR
NEEDS
3. Get Coffee
3 Single-Serve Packets of Starbucks VIA for the first 24 participants
76. Thank You
Bobby Bakshi
Chief Inspiration Officer
bobby@ResonantInsights.com
425.999.9984
www.ResonantInsights.com
