A step-by-step guide to Change Management that produces a communications plan for a change project

1. Guide to Change Management and Communications Guidance for Project Managers Matthew Rees Regional Program Manager

4. This guide, with supporting documents, helps project managers to deliver their communications Local Comms Kit Global Comms Kit Guide to Change Management and Communications Comms Kit Template Local Comms Plan Content Timing Media Style Audience Comms Plan Template Global Comms Plan

8. Stakeholder mapping shows all of the project’s stakeholders and their level of engagement Awareness Keep informed Ownership Active involvement required* Commitment Address concerns Buy-in Some active involvement required Influence on the project Impact of the project 1 2 3 2

11. The more involved the stakeholders are the greater their commitments needs to be Commitment scale 1 2 4 3 5 Drive things forward Care and engage Understand and support Know or comply Resist change or disengage

12. Different techniques are needed to get different levels of commitment from stakeholders Telling Selling Consulting Co-creating 1 2 4 3 5 Drive things forward Care and engage Understand and support Know or comply Resist change or disengage

15. The Comms Plan shows how commitment will be changed for each stakeholder

17. The Comms Plan shows the schedule for the main communications activities in the country