At Commerce in Motion, we strive to keep our fingers on the pulse of trends and technologies that have the potential to impact commerce, and in this eBook we will discuss five ideas that we believe have a real opportunity to significantly impact the way businesses design, procure, market, and sell products in the near future. Some of the ideas we will discuss truly are “emerging” ideas, while others are less new, but we believe ready to affect commerce in a profound way.

1. Trendcasting
5 Ideas that Have the Potential to Influence the (Near) Future of Commerce
Confidential ©2012 RedPrairie Corporation. All rights reserved. 1

2. Near Field Communications
Looking Past Payments
Confidential ©2012 RedPrairie Corporation. All rights reserved. 2

3. NFC, Explained
• Short-range wireless technology
> “Tap and Go”
• Smartphones gain instant access to
data from any other NFC-enabled
handset or NFC tag
Confidential ©2012 RedPrairie Corporation. All rights reserved. 3

4. Bluetooth, RFID, QR Codes…
Why NFC?
• Versatile
• Standards-based
• Interoperable
• Security-ready
• No “pairing” required
Confidential ©2012 RedPrairie Corporation. All rights reserved. 4

5. Payments Have Early Momentum
• Mobile payments getting
the most attention
> APAC and EMEA
> Google is in early
Confidential ©2012 RedPrairie Corporation. All rights reserved. 5

6. NFC in the Supply Chain
• NFC Data logger scans, reviews, and
communicates all temperature data
• Any NFC-enabled phone can
scan tags/manage temperature
data
> Share with anyone in cold chain
Confidential ©2012 RedPrairie Corporation. All rights reserved. 6

7. Unilever: NFC and CPG
• NFC chips embedded in posters
> 300 posters around Reading, UK
• Primarily younger target audiences
> Lynx, Vaseline, Toni & Guy, Magnum
• Tap posters with phone for content
> Coupons, contests, video, product info
Confidential ©2012 RedPrairie Corporation. All rights reserved. 7

8. Singapore Commuters Tap to Buy
• NFC-enabled spaces in 6 busy
subway stations
• Enabling 2M commuters to
connect and transact
> Taxis
> Transit Guides and Tickets
> Forever 21
Confidential ©2012 RedPrairie Corporation. All rights reserved. 8

9. Skylanders: NFC and FUN
• Physical action figures
interact with games
via NFC “portal”
• History and attributes
stored with figures
• Figures play on any
console
Confidential ©2012 RedPrairie Corporation. All rights reserved. 9

10. • Identification
• Time & Attendance
• Loyalty
• Transportation
• Inventory
• Physical Access
• Coupons & Offers
PAYMENT
Unlimited TAG READING
Potential
TICKETING
Confidential ©2012 RedPrairie Corporation. All rights reserved.
700M
NFC PHONES WILL SHIP IN 2016
10
PEER TO PEER

11. Big Data
Unprecedented Number Crunching,
Unprecedented Insight
Confidential ©2012 RedPrairie Corporation. All rights reserved. 11

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BIG DATA
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Large quantities of (typically) unstructured information that
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can’t be processed or analyzed using traditional tools
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Confidential ©2012 RedPrairie Corporation. All rights reserved. 12
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13. With Challenge…Opportunity
Big data is an opportunity to
mine for hidden patterns and
“Big data will
become a key basis
of competition,
insights in new and emerging
underpinning new
waves of types of data to answer
productivity growth,
innovation, and
consumer surplus.”
questions that, in the
--McKinsey Quarterly
past, were out of reach
Confidential ©2012 RedPrairie Corporation. All rights reserved. 13

14. Big Data: From the Front Lines
“At the heart of the threat was our
competitor’s ability to gather and analyze
consumer sentiment and generate
personalized recommendations across
millions of customers.”
Specialty Retail
Confidential ©2012 RedPrairie Corporation. All rights reserved. 14

15. Big Data: From the Front Lines
“We tapped into the millions of relevant
blog posts, social-media
conversations, search term
keywords, brand comparisons, and
customer feedback postings to gain
actionable insights.”
Big Box Retail
Confidential ©2012 RedPrairie Corporation. All rights reserved. 15

16. Big Data: From the Front Lines
“We combined sales data with medical-
claims data and clinical data from a
medical-record system and found ways to
improve health outcomes and manage
the total cost of care.”
Pharma Manufacturer
Confidential ©2012 RedPrairie Corporation. All rights reserved. 16

17. Big Data’s Big Value Proposition
Agility
Making information transparent Responsiveness
and usable at much higher frequency Substantially improved timeliness
of decision-driving data
Targeting
Ever-narrower segmentation of
customers leads to much more
precisely tailored products Innovation
Inform and improve the development
of the next generation of products
Confidential ©2012 RedPrairie Corporation. All rights reserved. 17

18. Can GB Predict
the Next Gaga?
• Connecting social activity
and music consumption
• Aggregating and analyzing likes,
plays, downloads, etc.
> Primarily unstructured data
• Learning how artists become
stars by analyzing the ways
people listen to music now
Confidential ©2012 RedPrairie Corporation. All rights reserved. 18

19. Augmented Reality
Virtual Reality Gets Real
Confidential ©2012 RedPrairie Corporation. All rights reserved. 19

20. Augmented Reality Explained
101 Main Street
2 BR / 1 BA
A live view of a physical environment augmented by computer-
generated input such as sound, video, graphics or GPS data
Confidential ©2012 RedPrairie Corporation. All rights reserved. 20

21. Augmented Reality Explained
Confidential ©2012 RedPrairie Corporation. All rights reserved. 21

22. “Recent” AR Inroads
• Prototyping
• Design
• Surgery
• Assembly
• Entertainment
• Gaming
• Navigation photo circa
• Sightseeing
1937
Confidential ©2012 RedPrairie Corporation. All rights reserved. 22

23. Marketing Moves Beyond Novelty
• Delivering useful
information
• Adding value
• Influencing
conversion rates
Confidential ©2012 RedPrairie Corporation. All rights reserved. 23

24. Breakthrough: Image Recognition
• No marker required
• Scan products for content
> Games, nutrition, product
details, etc.
• “Infinite shelf space”
Confidential ©2012 RedPrairie Corporation. All rights reserved. 24

25. The Circular Economy
A Critical Link to Sustainability?
Confidential ©2012 RedPrairie Corporation. All rights reserved. 25

26. The Limits of Linear Consumption
TAKE MAKE SELL DISPOSE
Survival Requires Large Quantities of Easily
Accessible Resources and Energy
Source: Ellen Macarthur Foundation Source: Ellen Macarthur Foundation
Commodities Prices Price Volatility
Confidential ©2012 RedPrairie Corporation. All rights reserved. 26

27. No Relief in Sight
• Globalized Markets
• Population Growth
• Rising GDP in Emerging Areas
> Middle Class Growth
• Political Turmoil
• Climate
Confidential ©2012 RedPrairie Corporation. All rights reserved. 27

28. Efficiency is No Longer Enough
Reduce Reuse
Optimizing Optimizing
Components Systems
Minimizing the Generating cyclical
cradle-to-grave OPPORTUNITY Refurbish cradle-to-cradle
flow of materials “metabolisms”
Redistribute
Recycle Reuse
Source: Ellen Macarthur Foundation
Confidential ©2012 RedPrairie Corporation. All rights reserved. 28

29. Core Principles of a Circular Economy
1. Design out waste
> Design for disassembly and reuse
2. Commit to renewable energy to fuel entire product lifecycle
3. Shift from “Consumers” to “Users”
> Purchase the use of the product
> Durable products: leased/rented/shared
> When sold, incentives ensure returns
Confidential ©2012 RedPrairie Corporation. All rights reserved. 29

30. The Circle in Motion: Refurbish
• Created Cat Reman in 1972
• Annual impact:
> 140 million lbs of products remanned
> 130 million lbs of iron
> 200,000 lbs. cardboard
> 3.4 million lbs. wood
• Zero landfill goal by 2020
• 8-10% growth/yr since 2001
Confidential ©2012 RedPrairie Corporation. All rights reserved. 30

31. The Circle in Motion:
Redistribute
“Collaborative Consumerism”
reaches the mainstream
Confidential ©2012 RedPrairie Corporation. All rights reserved. 31

32. Crowdsourcing
Innovation Without Walls, Borders or Orders
Confidential ©2012 RedPrairie Corporation. All rights reserved. 32

33. Crowdsourcing,
Explained
Creating goods and services
in close cooperation with
customers by giving them
direct input into what gets
produced
Confidential ©2012 RedPrairie Corporation. All rights reserved. 33

34. Open Innovation at Work
• $7.7 billion1
• 200 million phones2
• Linus Torvalds has written
only ~2% of the code3
1– Research and Markers | 2 – Juniper Research | 3 – Business Week
Confidential ©2012 RedPrairie Corporation. All rights reserved. 34

35. Doritos Crash the Super Bowl Party
• 5,600 entries, 6 winners
> 2 of top 10 game-day ads
• Six commercials
• Brand engagement
• Expanded social networks
• $1.4M in prizes
Confidential ©2012 RedPrairie Corporation. All rights reserved. 35

36. Crowd-Krafted Innovation
• InnovateWithKraft.com
• Open to suppliers
and consumers
• Numerous recent
advancements
> Esp. in packaging
Confidential ©2012 RedPrairie Corporation. All rights reserved. 36

37. Fiat Puts the “Me” in Mio
• Fully crowdsourced Concept car
> 17,662 registrants/10,000 ideas
• Completely transparent process
> All decisions/designs shared online
• Dozens of ideas made production
Confidential ©2012 RedPrairie Corporation. All rights reserved. 37

38. Learn More at
CommerceInMotion.com
http://bit.ly/JEj1OG
Confidential ©2012 RedPrairie Corporation. All rights reserved. 38