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- 1. Chapter 20 Marketing and Society: Social Responsibility and Marketing Ethics
Notas do Editor
- High pressure will work once but not for repeat customers P&G trying to pressure WalMart For example, some consumers are surprised to learn that many of the "healthy" foods being marketed today, such as cholesterol-free salad dressings, low-fat frozen dinners, and high-fiber bran cereals, may have little nutritional value. In fact, they may even be harmful. Do active exercise 20.2
- Consumers like style change (p.572) It is extolled as a principal virtue. The study found that the poor do pay more for inferior goods. Redlining is a problem (p. 572)
- Too few social goods For example, an increase in automobile ownership (private good) requires more highways, traffic control, parking spaces, and police services (public goods). The overselling of private goods results in "social costs." For cars, the social costs include traffic congestion, air pollution, and deaths and injuries from car accidents.
- Ralph Nader caused legislation that forced the automobile industry to build more safety into its cars, and the Surgeon General's Report resulted in cigarette companies putting health warnings on their packages.
- Competitors and regulators have accused giant Microsoft of predatory "bundling" practices.