Small Business Technology Tour 2012 - http://www.smallbiztechtour.com (sponsored by Intel) - Jennifer Shaheen - Technology Therapy

1. The Responsive Web and Social
Integration
Jennifer Shaheen
The Technology Therapist®
TechnologyTherapy.com
Facebook.com/TechnologyTherapy
Twitter @techTherapist
Pinterest.com/techtherapist/

2. How Do You Access a Website?

3. Do You Use Only ONE Device?

4. Do Your Customers?

5. Let’s Look at The Research

6. Tablets

7. Mobile Stats
• Today there are about 1.2 billion
mobile web users around the world
according to a 2012 study by
MobiThinking.
• A growing number of these users never
browse the web on a laptop or desktop
computer. According to the same study, 25%
of mobile users in the U.S. are mobile only–
meaning they rarely ever browse the internet
on a desktop or laptop computer.

8. Do You Know The Difference
Between…
Mobile Website Vs. Responsive Website

9. Why Responsive Design?
• Your Customers
• Changes & Growth in
Technology
• If Re-designing it is more
cost-effective
• It’s Forward Thinking and
encourages planning
internally

10. Why Planning is Important
Not all of the content will fit in the smaller designs so plan
out content priority

11. Is Responsive Design Right for You?
• Technology always has varying opinions

12. Is Responsive Design Right for You?
Going
Head
to
Head

13. Is Responsive Design Right for You?
• Browser Support is at 70%-80%
• Responsive Design uses CSS3

14. Is Responsive Design Right for You?
• Browser Support is at 70%-80%
• Responsive Design uses CSS3

15. Building Custom
• Planning is
imperative
• Discuss what you’re
looking for from a
marketing & a
technology point of
view.
• Discuss testing
• Discuss backward
compatibility colly.com
concerns

16. Buying Templates or PrePackaged

17. Buying Templates or PrePackaged

18. Buying Templates or PrePackaged

19. From Responsive To Social
Do They Work Together?

20. http://mobile.smashingmagazine.com/2012/08/22/separate-mobile-responsive-website-presidential-smackdown/

24. Does It All Come Together?
Social
Campaign

26. The Day to Day Social Media
Your Social Campaigns

27. What Tools Are You Using?

28. Are You Sending Them Back To Your
Website?

31. To Relate You Need…

35. Social Integration and Your Website
Design Integration

36. Social Design

37. Tips from Facebook
1. Utilizing Community - personalize the user
experience
2. Building Conversations – Build an
experiences that give people the power to
connect and share.
3. Curating Identity - Users share and interact
with others because self expression feels
good and rewarding. Help them learn more
about themselves and curate their identity.

44. Moving Ahead
• What are your business goals?
• What do your customers value in your business?
• What changes are you planning to implement?
• Do they line up with your goals & customer
value?

45. Get Answers By Leveraging…
• Google Analytics
• Asking clients on your social platforms
• Using surveys

46. Need Specific Attention for Your Business?
Schedule a Private Therapy Session
914-949-6092
Websites: Connect:
TechnologyTherapy.comTwitter.com/techtherapist
TechTherapy.tv Linkedin.com/in/thetechnologyther
apist
Facebook.com/TechnologyTherapy
Pinterest.com/techtherapist/