Bango, Release money inside your app, Monetising Mobile Conference, 26th May

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Presentation by Ray Anderson, CEO of Bango, at the Monetising Mobile Conference in London on 26th May. How developers should be looking to make money from their mobile apps.

Educação Tecnologia Negócios

Release the Money

Inside your Apps
Ray Anderson

© 2010 Bango plc
www.bango.com

Sales of Mobile Applications

$3.1 Bn

2006

2

Sales of Mobile Applications
$9.7 Bn

$3.1 Bn

2006 2009

3

Selling Apps

Browse Buy Download

Freemium:

Browse Download Use Buy

5

Forces driving Freemium

• App store download wars

6

Forces driving Freemium

• App store download wars

• Customer Care

7

Forces driving Freemium

• App store download wars

• Customer Care

• Payment flexibility

8

Opportunities …

• Surf the “free app” fad..

9

Opportunities …

• Surf the “free app” fad..

• Use in-app billing (with browser option)

10

Opportunities …

• Surf the “free app” fad..

• Use in-app billing (with browser option)

• Draw users back to your mobile website

11

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