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De Beers Strategy Over The Years

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Ravindra Choudhary
Ravindra Choudhary

Explores how De Beers came into existence and became a giant which wiped out competion in it;s own industry. Now, things have turned around for them and they have become one of the many existing player. However, still by far the dominant with over 40% of the rough diamond market share in 2008.

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Agenda
Vision, Values & Principles Taking responsibility for all actions Participation in HIV/AIDS cause Elimination of world’s conflict diamonds
Financials
Environmental Analysis
De beers: The Rise Of Diamonds
The Rise Of Diamonds
The Rise Of Diamonds Cont…
1930-1990: Monopoly Thrives
1930: Year of Change
Rule Of The Game: De Beers Way
Rule Of The Game: De Beers Way
Rule Of The Game: De Beers Way
1990: Initiating Reforms
WHY???
Why Reforms?
How???
Rethinking It’s Business Strategy
Rethinking It’s Business Strategy Cont…
Functional Strategies
Functional Strategies Cont…
Marketing Strategies
Marketing Strategies Cont…
“Past, present and future” “Celebrate Her”
“Right Hand Ring”
Global Competition
Global Competition Cont…
De Beers: The India Story
De Beers: The India Story
De Beers: The India Story Cont…
Thank You…

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De Beers Strategy Over The Years