Measurement aspect of Brand Equity

2.  A brand is a name, term, sign, symbol, or design
which is intended to identify the goods or services of
one seller or group of sellers and to differentiate
them from those of competitors.

3.  For costumer
 For manufacturer
 Identification of source
 Risk reducer  Identification
 Cost reducer  Legally protecting unique
 Promise ,bond or patch feature
with product  Quality satisfaction
 Signal of quality  Endowing products
 Competitive advantage

5. 1. Brand Asset Valuator 2. Brandz
 Differentiation
 Energy
 Relevance
 Esteem
 Knowledge

6. 3. Brand resonance model

9.  Firm Level
 Product Level
 Consumer Level