Optimizing your site for contextual ads: SEO, Design and Content
•
2 gostaram•721 visualizações
Recomendados
Mais conteúdo relacionado
Semelhante a Optimizing your site for contextual ads: SEO, Design and Content
Semelhante a Optimizing your site for contextual ads: SEO, Design and Content (20)
Mais de Raven Tools
Mais de Raven Tools (20)
Último
Último (20)
Optimizing your site for contextual ads: SEO, Design and Content
- 1. SEO, DESIGN & CONTENT Optimizing Your Site for Contextual Ads Jon Henshaw Co-Founder & CPO @RavenJon Saturday, November 12, 11
- 2. The Objective SEO & Content > Traffic > Clicks Saturday, November 12, 11
- 3. Start with IA Saturday, November 12, 11
- 4. Keyword Research Saturday, November 12, 11
- 5. Site Structure Saturday, November 12, 11
- 6. SEO Guide to IA http://raven.im/p4UA7S Saturday, November 12, 11
- 7. Living Standard HTML Saturday, November 12, 11
- 8. Semantic Elements http://raven.im/obswfn nav, header, footer, section, article and aside Saturday, November 12, 11
- 9. Saturday, November 12, 11
- 11. Structured Data For people and bots! Saturday, November 12, 11
- 12. Saturday, November 12, 11
- 13. Structured Data Options Microformats RDFa Microdata Saturday, November 12, 11
- 14. schema.org Microdata schemas for people, products, events, organizations, movies, books, reviews and much more Saturday, November 12, 11
- 15. Saturday, November 12, 11
- 17. Section Targeting <!-- google_ad_section_start --> Your main content <!-- google_ad_section_end --> <!-- google_ad_section_start(weight=ignore) --> Unrelated content <!-- google_ad_section_end --> Saturday, November 12, 11
- 18. Site Speed Caching CDN Image Compression Good Hosting Saturday, November 12, 11
- 20. Google Webmaster Tools Saturday, November 12, 11
- 21. Social META Data Saturday, November 12, 11
- 22. Open Graph Protocol http://raven.im/pX2P1X Saturday, November 12, 11
- 23. Saturday, November 12, 11
- 24. Forbes: +1 Ranking Signal http://raven.im/nz5EvK Saturday, November 12, 11
- 25. Design & Layout Funneling, Integration & Attention Saturday, November 12, 11
- 26. Funnel and Integrate Guide the Reader Intermingle into content Saturday, November 12, 11
- 27. Attention They have to see it to read and click it Saturday, November 12, 11
- 28. Saturday, November 12, 11
- 29. Saturday, November 12, 11
- 30. Saturday, November 12, 11
- 31. Saturday, November 12, 11
- 32. Saturday, November 12, 11
- 33. Testing If you want to make money you must test design and placement Saturday, November 12, 11
- 34. Ad Styles Saturday, November 12, 11
- 35. Ad Units and Custom Channels Be Descriptive Ad Style, Location, Section, etc... Saturday, November 12, 11
- 36. Use Blocking Options Irrelevant or offensive ads keep you from making money Saturday, November 12, 11
- 37. Content Optimization A never ending process Saturday, November 12, 11
- 38. Keyword Research AdWords SERPs (Searches related to) OpenCalais Saturday, November 12, 11
- 39. Content Strategies Comprehensive Informative Actionable Reviews Competition Saturday, November 12, 11
- 40. Comprehensive Authoritative Well Researched Excellent Link Bait Saturday, November 12, 11
- 41. Informative Product Descriptions News Saturday, November 12, 11
- 42. Actionable How-to cook How-to make How-to fix Saturday, November 12, 11
- 43. Reviews Use Structured Data Attracts Buyers Saturday, November 12, 11
- 44. Competition Writing about products and services will attract their competitors Saturday, November 12, 11
- 45. Find me online at @RavenJon Jon Henshaw Co-Founder & CPO @RavenJon Saturday, November 12, 11
Notas do Editor
- Setup our site for content and natural search traffic, continue to increase traffic and then continue to test and optimize for clicks.
- Start with Information Architecture.
- Define and refine the keywords that best match your target audience.
- Develop your navigation and site structure based on your keyword research.
- There are many more aspects to good IA. Read Adam Audette ’ s SEO Guide to IA for more details. It ’ s a few years old, but still very relevant.
- Next step is to use Living Standard HTML (aka HTML5) to build your page. http://www.whatwg.org/specs/web-apps/current-work/multipage/
- Utilized semantic elements to communicate to search engines what your content is (navigation, header, article, etc....).
- An example of how a typical page would look using semantic elements.
- HTML5 Boilerplate is one of the best places to help you get started with Living Standard HTML.
- Use structured data for your content. It ’ s designed for people and computers.
- This is an example of how structured data can be used in search results.
- The original structured data formats were Microformats and RDFa. However, Living Standard HTML has introduced Microdata, which is being embraced by Google and other search engines.
- The major search engines have created a resource for microdata, providing schemas for the different types of structured data.
- Schema.org provide a VERY long list of schemas, but learning how to use microdata can be confusing and overwhelming.
- We created Schema Creator to help people better understand how to use microdata.
- Site speed is a ranking factor, so work on making your pages load fast for visitors.
- Site speed is a ranking factor, so work on making your pages load fast for visitors.
- After making the speed enhancements to your site, test it with GTmetrix.
- If your site has good traffic and has been in existence for several months, Google Webmaster Tools may already have a speed report for it.
- Be sure to include Social META Data on your content pages.
- Facebook utilizes the Open Graph Protocol, which will enhance and control how your content is shared.
- This is an example of the code and how it controls what data is shared on Facebook.
- Forbes pulled an article that provided evidence from Google that the +1 button will be a ranking factor.
- This, along with content and traffic source determines click-through rate
- This, along with content and traffic source determines click-through rate
- Can include product descriptions
- Can include product descriptions
- Can include product descriptions
- Competitors will pay for direct placement
- This, along with content and traffic source determines click-through rate
- This, along with content and traffic source determines click-through rate
- This, along with content and traffic source determines click-through rate
- This, along with content and traffic source determines click-through rate
- Create multiple ad styles
- This, along with content and traffic source determines click-through rate
- This, along with content and traffic source determines click-through rate