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SEO, DESIGN & CONTENT                            Optimizing Your Site for Contextual Ads    Jon Henshaw    Co-Founder & CP...
The Objective          SEO & Content > Traffic > ClicksSaturday, November 12, 11
Start with IASaturday, November 12, 11
Keyword ResearchSaturday, November 12, 11
Site StructureSaturday, November 12, 11
SEO Guide to IA                        http://raven.im/p4UA7SSaturday, November 12, 11
Living Standard HTMLSaturday, November 12, 11
Semantic Elements                            http://raven.im/obswfn                               nav, header, footer,    ...
Saturday, November 12, 11
http://html5boilerplate.comSaturday, November 12, 11
Structured Data                            For people and bots!Saturday, November 12, 11
Saturday, November 12, 11
Structured Data Options                                    Microformats                                       RDFa        ...
schema.org          Microdata schemas for people, products, events,          organizations, movies, books, reviews and muc...
Saturday, November 12, 11
http://schema-creator.orgSaturday, November 12, 11
Section Targeting                            <!-- google_ad_section_start -->                                 Your main co...
Site Speed                                 Caching                                  CDN                            Image C...
http://gtmetrix.com/Saturday, November 12, 11
Google Webmaster ToolsSaturday, November 12, 11
Social META DataSaturday, November 12, 11
Open Graph Protocol                       http://raven.im/pX2P1XSaturday, November 12, 11
Saturday, November 12, 11
Forbes: +1 Ranking Signal                            http://raven.im/nz5EvKSaturday, November 12, 11
Design & Layout     Funneling, Integration & AttentionSaturday, November 12, 11
Funnel and Integrate                    Guide the Reader                 Intermingle into contentSaturday, November 12, 11
Attention                              They have to see it                            to read and click itSaturday, Novemb...
Saturday, November 12, 11
Saturday, November 12, 11
Saturday, November 12, 11
Saturday, November 12, 11
Saturday, November 12, 11
Testing   If you want to make money you  must test design and placementSaturday, November 12, 11
Ad StylesSaturday, November 12, 11
Ad Units and Custom Channels                 Be Descriptive         Ad Style, Location, Section, etc...Saturday, November ...
Use Blocking Options               Irrelevant or offensive ads             keep you from making moneySaturday, November 12...
Content Optimization                            A never ending processSaturday, November 12, 11
Keyword Research                               AdWords                                SERPs                               ...
Content Strategies                             Comprehensive                              Informative                     ...
Comprehensive                              Authoritative                            Well Researched                       ...
Informative                            Product Descriptions                                   NewsSaturday, November 12, 11
Actionable                            How-to cook                            How-to make                             How-t...
Reviews                            Use Structured Data                              Attracts BuyersSaturday, November 12, 11
Competition                  Writing about products and                   services will attract their                     ...
Find me online at                             @RavenJon    Jon Henshaw    Co-Founder & CPO    @RavenJonSaturday, November ...
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Optimizing your site for contextual ads: SEO, Design and Content

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Optimizing your site for contextual ads: SEO, Design and Content

  1. 1. SEO, DESIGN & CONTENT Optimizing Your Site for Contextual Ads Jon Henshaw Co-Founder & CPO @RavenJonSaturday, November 12, 11
  2. 2. The Objective SEO & Content > Traffic > ClicksSaturday, November 12, 11
  3. 3. Start with IASaturday, November 12, 11
  4. 4. Keyword ResearchSaturday, November 12, 11
  5. 5. Site StructureSaturday, November 12, 11
  6. 6. SEO Guide to IA http://raven.im/p4UA7SSaturday, November 12, 11
  7. 7. Living Standard HTMLSaturday, November 12, 11
  8. 8. Semantic Elements http://raven.im/obswfn nav, header, footer, section, article and asideSaturday, November 12, 11
  9. 9. Saturday, November 12, 11
  10. 10. http://html5boilerplate.comSaturday, November 12, 11
  11. 11. Structured Data For people and bots!Saturday, November 12, 11
  12. 12. Saturday, November 12, 11
  13. 13. Structured Data Options Microformats RDFa MicrodataSaturday, November 12, 11
  14. 14. schema.org Microdata schemas for people, products, events, organizations, movies, books, reviews and much moreSaturday, November 12, 11
  15. 15. Saturday, November 12, 11
  16. 16. http://schema-creator.orgSaturday, November 12, 11
  17. 17. Section Targeting <!-- google_ad_section_start --> Your main content <!-- google_ad_section_end --> <!-- google_ad_section_start(weight=ignore) --> Unrelated content <!-- google_ad_section_end -->Saturday, November 12, 11
  18. 18. Site Speed Caching CDN Image Compression Good HostingSaturday, November 12, 11
  19. 19. http://gtmetrix.com/Saturday, November 12, 11
  20. 20. Google Webmaster ToolsSaturday, November 12, 11
  21. 21. Social META DataSaturday, November 12, 11
  22. 22. Open Graph Protocol http://raven.im/pX2P1XSaturday, November 12, 11
  23. 23. Saturday, November 12, 11
  24. 24. Forbes: +1 Ranking Signal http://raven.im/nz5EvKSaturday, November 12, 11
  25. 25. Design & Layout Funneling, Integration & AttentionSaturday, November 12, 11
  26. 26. Funnel and Integrate Guide the Reader Intermingle into contentSaturday, November 12, 11
  27. 27. Attention They have to see it to read and click itSaturday, November 12, 11
  28. 28. Saturday, November 12, 11
  29. 29. Saturday, November 12, 11
  30. 30. Saturday, November 12, 11
  31. 31. Saturday, November 12, 11
  32. 32. Saturday, November 12, 11
  33. 33. Testing If you want to make money you must test design and placementSaturday, November 12, 11
  34. 34. Ad StylesSaturday, November 12, 11
  35. 35. Ad Units and Custom Channels Be Descriptive Ad Style, Location, Section, etc...Saturday, November 12, 11
  36. 36. Use Blocking Options Irrelevant or offensive ads keep you from making moneySaturday, November 12, 11
  37. 37. Content Optimization A never ending processSaturday, November 12, 11
  38. 38. Keyword Research AdWords SERPs (Searches related to) OpenCalaisSaturday, November 12, 11
  39. 39. Content Strategies Comprehensive Informative Actionable Reviews CompetitionSaturday, November 12, 11
  40. 40. Comprehensive Authoritative Well Researched Excellent Link BaitSaturday, November 12, 11
  41. 41. Informative Product Descriptions NewsSaturday, November 12, 11
  42. 42. Actionable How-to cook How-to make How-to fixSaturday, November 12, 11
  43. 43. Reviews Use Structured Data Attracts BuyersSaturday, November 12, 11
  44. 44. Competition Writing about products and services will attract their competitorsSaturday, November 12, 11
  45. 45. Find me online at @RavenJon Jon Henshaw Co-Founder & CPO @RavenJonSaturday, November 12, 11

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