1. 1. Do MNCs provide social and economic benefits in the countries they do business?
Examples and cases of more than 5 companies.
2. Are standardization and market segmentation compatible strategies? Examples and cases
of more than 5 companies.
3. Why it is difficult in most countries to buy (a) TV time, (b) Newspaper space. Examples
and cases of more than 5 countries and 5 companies.
4. Explain how personal selling overseas may differ from how it is used in the US, EU and
Asia and Africa.
5. What are the hazards associated for the companies with the air, water and land modes of
transportation? Explain with examples and cases.
6. Why some companies create a separate dealer network for the sale of their brands? Is
their a need for these expensive strategy? Illustrate with cases and examples.
7. Some retailers and manufacturers place their trademark on products actually made by
foreign suppliers. Discuss the rationale for these actions by these firms. Examples and
cases of more than 5 companies.
8. Why are US manufacturers unwilling to modify their products for overseas customers?
Give maximum real life cases.
9. Are the same buying motives effective Worldwide—US, EU, Asia, Africa.
10. What are some of the unique characteristics of Indian Culture? What are some of the
unique characteristics of US, Japanese and Arab countries culture?
11. Does advertising serve any useful purpose in developing and socialist countries?
Examples and cases of more than 5 companies.
12. What happens when firms patent? Examples and cases of more than 5 companies.
13. Global marketing strategies of American car industry versus the Japanese car industry.
14. How do McDonalds market its products to its customers as compared to KFC?
15. How does Nike keep hold of its market because of its great marketing?
16.