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       An                                              Assignment         On                         “NON STORE RETAIL FORMAT”                                Retail Management  Submitted to:                                                          Submitted by: Mr. S. Banarjee                                                         Virender Rana (38)                                                                                                                                                                                                                                                                                        Apeejay Institute of Technology, Greater Noida List of contents: ,[object Object]
Types of Non Store retailing
In Home Retailing
Telephone Retailing
Catalogue Retailing
Direct Response Retailing
Automatic Vending
Electronics Retailing
Advantages and Disadvantages
E- Tailing in India
Precautions to be taken during Online Shopping
Future Expectations/ Growth of Non-Store Retailing
Conclusion
BibliographyNon-store Retailing: The selling of goods and services without establishing a physical store is known as Non-Store Retailing. It includes such services as vending machines, direct-to-home selling, telemarketing, catalog sales, mail order, and television marketing programs. The fast growing method used by retailers to sell products is through methods that do not have customers physically visiting a retail outlet. In fact, in many cases customers make their purchase from within their own homes.A large majority about 80% of retail transactions are made in stores. However, a growing volume of sales is taking place away from stores. It is estimated that non-store sales account for almost 20% of total retail trade. Types of Non Store Retail Format: Following are the six types of non store retailing:  ,[object Object]
Tele marketing,
Online retailing,
Automatic vending,
Direct marketing, and
Electronics retailing. In Home Retailing Telephone Retailing Non Store RetailingCatalogue Retailing   Non Store Retailing Electronic RetailingAutomatic VendingDirect Response RetailingNon Store Retailing Some global Non store Retail companies are: ,[object Object]
Dollar Tree, Inc.
Forever 21, Inc.
The Bon-Ton Stores, Inc.

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Non Store Retail Format

  • 1.
  • 2. Types of Non Store retailing
  • 11. Precautions to be taken during Online Shopping
  • 12. Future Expectations/ Growth of Non-Store Retailing
  • 14.
  • 19.
  • 25. Army and Air Force Exchange Service
  • 28.
  • 29. The high fixed costs of operating retail outlets are eliminated.
  • 30. The breadth of customer coverage is considerably wider than is possible with an individual retail location.
  • 31. Companies do not have to spend large sums or dilute stock building new locations, or acquiring them.
  • 32.
  • 33.
  • 34.
  • 35. For the seller, direct selling offers the boldest method of trying to persuade ultimate consumers to make a purchase.
  • 36.
  • 37. Recruiting sales people most of whom are part timers are difficult tasks.
  • 38.
  • 39. Catalog retailing - in which companies mail catalogs to consumers or make them available at retail stores.
  • 40.
  • 41. Furthermore, catalogs and to some extent, direct mail pieces are costly and must be prepared long before they are issued.
  • 42. Price changes and new products can be announced only through supplementary catalogs or
  • 44. Direct marketing's future is difficult to forecast, given the rise of the Internet.
  • 45.
  • 46. Your county or state consumer protection agency. Check the blue pages of the phone book under county and state government.
  • 48. The FTC.Future Expectation/Growth of Non-store retailing: Non-store retailing grew at a much faster rate than store-based retailing during the review period. While direct seller Amway embarked on an aggressive brand campaign in 2008, it was Internet retailing which drove growth, riding on increasing Internet penetration, the reduced cost of Internet access, and greater familiarity with on-line purchasing. With some market observers predicting that by the year 2000 non-store retailing will handle 30 percent of all general merchandise sold, non-store channels may become a powerful force in the retailing industry.  This graph represents that the importance and the share of the retail online sales is increasing at an increasing rate. It also signifies that with the time constraint coming in the life-style of many buyers the non-store based retailing and e-tailing will be the core of the retailing business around the world in near future. Conclusion: Five major forms of non store retailing such as direct selling, telemarketing, automatic vending, on line retailing and direct marketing are discussed in detail. Each type has advantages as well as drawbacks. The importance and the share of the retail online sales are increasing at an increasing rate. It also signifies that with the time constraint coming in the life-style of many buyers the non-store based retailing and e-tailing will be the core of the retailing business around the world in near future and in India as well. Bibliography: Websites: http://www.scribd.com/doc/19615001/Non-Store-Retailing http://www.britannica.com/EBchecked/topic/365730/marketing/27254/Retailers http://www.google.com/ http://www.toponlineshopping.com/ http://www.grokdotcom.com/2008/05/22/top-10-online-retailers-by-conversion-rate-april-2008/ www.knowthis.com/.../retailing/retail-categories-distribution-method/ http://www.researchandmarkets.com/reportinfo.asp?report_id=64364 http://en.wikipedia.org/wiki/Non-storeretailing Book: Retail Management -By Sapna Pradhan