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Why Rackspace and the
Open Cloud are
Important to Non-Profit
Organizations

Non-Profit IT Summit
Presented by: Richie Valadez and Christopher Sziklas

October 9, 2012




                                                       1
What’s in Store
• Challenges of DIY Hosting

• Demystify the Cloud

• Benefits of the Cloud

• Cloud Demo



                              RACKSPACE® HOSTING   |   WWW.RACKSPACE.COM
                                                                           2
DIY Hosting
RACKSPACE® HOSTING   |   WWW.RACKSPACE.COM
                                             4
RACKSPACE® HOSTING   |   WWW.RACKSPACE.COM
                                             6
RACKSPACE® HOSTING   |   WWW.RACKSPACE.COM
RACKSPACE® HOSTING   |   WWW.RACKSPACE.COM
                                             8
What Makes
 a Cloud a
  Cloud?
Essential Characteristics                1




• On-demand self-service. Provision computing capabilities
  automatically without requiring human.

• Broad network access. Capabilities are available over the network
  and accessed through standard mechanisms

• Resource pooling. The provider’s computing resources are pooled to
  serve multiple consumers.

• Rapid elasticity. Capabilities can be elastically provisioned and
  released to scale rapidly with demand.

• Measured service. Cloud systems automatically control and optimize
  resource use by leveraging a metering capability.
                                                        RACKSPACE® HOSTING   |   WWW.RACKSPACE.COM
                                                                                                     10
Service Models   2




                     RACKSPACE® HOSTING   |   WWW.RACKSPACE.COM
                                                                  11
Deployment Models   3




                        RACKSPACE® HOSTING   |   WWW.RACKSPACE.COM
                                                                     12
RACKSPACE® HOSTING   |   WWW.RACKSPACE.COM
                                             13
RACKSPACE®


                      WE SERVE

                     60%
        4,500+
     RACKERS
                                   OF
                                   THE

     190,000+
  CUSTOMERS          FORTUNE® 100
   84,000+ SERVERS




                     OVER $1
        120 +
   COUNTRIES

                     BILLION $$$$
8 GLOBAL DATA        Annualized Revenue
     CENTERS


                                  RACKSPACE® HOSTING   |   WWW.RACKSPACE.COM
                                                                               14
RACKSPACE® HOSTING   |   WWW.RACKSPACE.COM
                                             15
Apache          Apache          Apache          Apache          Apache
   PHP             PHP             PHP             PHP             PHP
  Firewall        Firewall        Firewall        Firewall        Firewall
Load Balancer   Load Balancer   Load Balancer   Load Balancer   Load Balancer
 Database        Database        Database        Database        Database
    OS              OS              OS              OS              OS

  Storage         Storage         Storage         Storage         Storage
   CGI             CGI             CGI             CGI             CGI
   cron            cron            cron            cron            cron
   FTP             FTP             FTP             FTP             FTP
Apache

    PHP

   Firewall

Load Balancer

  Database

     OS

  Storage

     CGI
    cron

     FTP
Apache

    PHP

   Firewall

Load Balancer

  Database

     OS

  Storage

     CGI
    cron

     FTP
Apache

    PHP

   Firewall

Load Balancer

  Database

     OS

  Storage

     CGI
    cron

     FTP
Apache

    PHP

   Firewall

Load Balancer

  Database

     OS

  Storage

     CGI
    cron

     FTP
Apache

    PHP

   Firewall

Load Balancer

  Database

     OS

  Storage

     CGI
    cron

     FTP
Apache

    PHP

   Firewall

Load Balancer

  Database

     OS

  Storage

     CGI
    cron

     FTP
Firewall         Load Balancer                         Internal LB         SSL
                                    SSL

                                     PHP

                                    Firewall

                                 Load Balancer

                                   MYsql

                                  Internal LB

                                   Netapp

                                      CGI
                                     cron

           IIS                        FTP        Macache

PHP        IIS
PHP
PHP

                                                                       MSsql

                                                               MYsql   MSsql



                       Netapp
Demo
Takeaways
• DIY Hosting is Challenging

• The Cloud has many options to fit your business needs

• Rackspace offers Fanatical Support for the Open Cloud




                                            RACKSPACE® HOSTING   |   WWW.RACKSPACE.COM
                                                                                         27
Q&A
References
• [1] http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf
• [2] http://blogs.msdn.com/b/wael/archive/2011/01/19/types-of-cloud-
  services.aspx
• [3] http://www.downetworks.com/blog/hybrid-cloud-solution/
• [4] http://www.rackspace.com/blog/the-greenest-computing-is-cloud-computing/




                                                               RACKSPACE® HOSTING   |   WWW.RACKSPACE.COM
                                                                                                            29
RACKSPACE® HOSTING                 |    5000 WALZEM ROAD              |    SAN ANTONIO, TX 78218
                                                US SALES: 1-800-961-2888              |    US SUPPORT: 1-800-961-4454               |    WWW.RACKSPACE.COM


RACKSPACE® HOSTING   |   © RACKSPACE US, INC.   |   RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN TH E UNITED STATES AND OTHER COUNTRIES.   |   WWW.RACKSPACE.COM
                                                                                                                                                                                                              30

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Why the Cloud is Important for Non-Profit Orgs

  • 1. Why Rackspace and the Open Cloud are Important to Non-Profit Organizations Non-Profit IT Summit Presented by: Richie Valadez and Christopher Sziklas October 9, 2012 1
  • 2. What’s in Store • Challenges of DIY Hosting • Demystify the Cloud • Benefits of the Cloud • Cloud Demo RACKSPACE® HOSTING | WWW.RACKSPACE.COM 2
  • 4. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 4
  • 5. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 6
  • 6. RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  • 7. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 8
  • 8. What Makes a Cloud a Cloud?
  • 9. Essential Characteristics 1 • On-demand self-service. Provision computing capabilities automatically without requiring human. • Broad network access. Capabilities are available over the network and accessed through standard mechanisms • Resource pooling. The provider’s computing resources are pooled to serve multiple consumers. • Rapid elasticity. Capabilities can be elastically provisioned and released to scale rapidly with demand. • Measured service. Cloud systems automatically control and optimize resource use by leveraging a metering capability. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 10
  • 10. Service Models 2 RACKSPACE® HOSTING | WWW.RACKSPACE.COM 11
  • 11. Deployment Models 3 RACKSPACE® HOSTING | WWW.RACKSPACE.COM 12
  • 12. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 13
  • 13. RACKSPACE® WE SERVE 60% 4,500+ RACKERS OF THE 190,000+ CUSTOMERS FORTUNE® 100 84,000+ SERVERS OVER $1 120 + COUNTRIES BILLION $$$$ 8 GLOBAL DATA Annualized Revenue CENTERS RACKSPACE® HOSTING | WWW.RACKSPACE.COM 14
  • 14. RACKSPACE® HOSTING | WWW.RACKSPACE.COM 15
  • 15. Apache Apache Apache Apache Apache PHP PHP PHP PHP PHP Firewall Firewall Firewall Firewall Firewall Load Balancer Load Balancer Load Balancer Load Balancer Load Balancer Database Database Database Database Database OS OS OS OS OS Storage Storage Storage Storage Storage CGI CGI CGI CGI CGI cron cron cron cron cron FTP FTP FTP FTP FTP
  • 16. Apache PHP Firewall Load Balancer Database OS Storage CGI cron FTP
  • 17. Apache PHP Firewall Load Balancer Database OS Storage CGI cron FTP
  • 18. Apache PHP Firewall Load Balancer Database OS Storage CGI cron FTP
  • 19. Apache PHP Firewall Load Balancer Database OS Storage CGI cron FTP
  • 20. Apache PHP Firewall Load Balancer Database OS Storage CGI cron FTP
  • 21. Apache PHP Firewall Load Balancer Database OS Storage CGI cron FTP
  • 22. Firewall Load Balancer Internal LB SSL SSL PHP Firewall Load Balancer MYsql Internal LB Netapp CGI cron IIS FTP Macache PHP IIS PHP PHP MSsql MYsql MSsql Netapp
  • 23. Demo
  • 24. Takeaways • DIY Hosting is Challenging • The Cloud has many options to fit your business needs • Rackspace offers Fanatical Support for the Open Cloud RACKSPACE® HOSTING | WWW.RACKSPACE.COM 27
  • 25. Q&A
  • 26. References • [1] http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf • [2] http://blogs.msdn.com/b/wael/archive/2011/01/19/types-of-cloud- services.aspx • [3] http://www.downetworks.com/blog/hybrid-cloud-solution/ • [4] http://www.rackspace.com/blog/the-greenest-computing-is-cloud-computing/ RACKSPACE® HOSTING | WWW.RACKSPACE.COM 29
  • 27. RACKSPACE® HOSTING | 5000 WALZEM ROAD | SAN ANTONIO, TX 78218 US SALES: 1-800-961-2888 | US SUPPORT: 1-800-961-4454 | WWW.RACKSPACE.COM RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN TH E UNITED STATES AND OTHER COUNTRIES. | WWW.RACKSPACE.COM 30

Notas do Editor

  1. Power costsUpfront costsHuman resourcesMaintenance costsPatchingextra partsStaying ahead of the technology
  2. Power costsUpfront costsHuman resourcesMaintenance costsPatchingextra partsStaying ahead of the technology
  3. Power costsUpfront costsHuman resourcesMaintenance costsPatchingextra partsStaying ahead of the technology
  4. An over provision of servers creating unused capacity and hence significantly higher cost per process than is desirable An under provision of servers that creates significant impacts in terms service levels
  5. [4]Rackspace uses 0.00081 percent of thRackspace purchases 25 percent renewable energy worldwide world’s energy2009 to 2011 our total customers have grown by 90 percent but our number of servers has grown by only 41 percent.