Ritas water ice adv 420 final.

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rachelk1993

Tecnologia Negócios

Locations
• Ritas are mostly on the East
Coast. (just to list a few):
– Philadelphia
– Jersey
– Connecticut
– NYC
– Delaware
– Maryland
– Virginia
– Florida

Target Audience
• Middle Class
• Young & Old = anyone who
likes sweets : )

Marketing / Budgeting
• Set budget to $500,000
– Majority= Digital marketing agency ($480,000)
– Leftover = More advanced Google Adword
campaign ($20,000)

On The Phone…
• Contests
• Coupons
• Keeps interest, even
when not thinking
about it.

Facebook
• Seasonal Promotions
• 830,389 Likes

Twitter
• Offers picture contests
• #RitasItalianIce
• 19,258 Followers

Google AdWords
• “water ice”
• “waterice”
• “cold treat”

• “dessert”
• “Philadelphia ice”
• “local dessert”

AdWords offers pay per click AKA cost per click advertising

Example of an Ad:
Ritas Water Ice
www.ritasice.co
m
Sweet icy treats
Local desserts

COME TO RITAS

1.
2.
3.
4.

http://www.ritasice.com/
https://www.facebook.com/RitasItalianIceCompany
https://twitter.com/RitasItalianIce
http://instagram.com/p/fns9Mvu4Bg/

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