A presentation on Consumer Behavior of Introducing a new airlines company in Dhaka-Kolkata-Dhaka Route.

1. Welcome

2. INTRODUCTION
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Recent GDP growth of 2%.
Biman Issues.
Intensive Industrialization.
Introduction of a new Airlines.
Purpose of this Research.
Justification of choosing this country.

3. METHODOLOGY
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20 Respondents.
Open Ended Questions and Interviews.
Post decision Evaluations are being considered
mostly.
Source of International Data- CAPA

6. Things that come into consideration
Food
Service
Cheap Price
Standard in all aspects
10%
40%
25%
25%

7. Most preffered airlines for international Flights
Biman
United
GMG
Emirates
15%
40%
25%
20%

8. Sufficiency of number of airlines to Kolkata
Suffecient
Insufficient
30%
70%

9. Motive of going to Kolkata
Business
Vacation
Personal
10%
20%
70%

10. Preferred flight to Kolkata
United
Biman
GMG
Jet airways
17%
33%
28%
22%

11. Reason behind the choice of airlines
Food
Service
Economy
Luxury
10%
15%
25%
50%

12. Level of rush in the flights
Lot of rush
Not much
Allways
Sometimes
20%
40%
30%
10%

13. Flight Delays
Delayed
Not Delayed
Allways Delayed
Sometimes Delayed
20%
40%
30%
10%

14. Maintenance of the standards
Yes
No
40%
60%

15. Will a new airliner can solve the problems?
Yes
No
40%
Maybe
40%
20%

16. INDUSTRY ANALYSIS
Size.
 Trends.
 Outlook
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17. COMPETITOR ANALYSIS
Bangladesh International Capacity breakdown by
airlines
Biman Bangladesh
Emirates
United airways
Jet airways
Flydubai
Air Arabia
Qatar Airways
Saudi Arabian Airlines
Other
28%
35%
8%
4%
4%
5%
5%
5%
6%

18. SWOT
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Strengths.
Weakness.
Opportunity.
Threats.

19. Embraer E-175.
 Capacity:120
 Price: 28.5 MillionUS$
 Number of Planes: 2
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FLEET DESCRIPTION

20. ROUTE PLANNING AND RELEVANCE WITH
AIRCRAFT

21. Biman Bangladesh Top 10 International Routes
Sylhet-Dubai
Chittagong-Abu Dhabi
Dhaka-Jeddah
Dubai-Chittagong
Dhaka-Singapore
Biman top 10
International Routes
Dubai-Lahore
Dhaka- Kolkata
Dhaka-Riyadh
Dhaka-Kulalampur
Dhaka-Kathmundu
0
1000
2000
3000
4000

22. United airways Top 10 international routes
Sylvet-Dubai
Dubai-London
London-Sylhet
Dhaka-Kolkata
United airways Top
international routes
Dhaka-Bangkok
Dhaka-Dubai
Dhaka-Kulalampur
Dhaka-Kathmundu
Kolkata-Chittagong
0
500
1000
1500
2000
2500

23. TIME SCHEDULE
Labor Flights
•Dhaka 7.00 AM
Premium Flights
•Dhaka 12.00 AM

24. PRICING
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Labor Flights Dhaka-Kolkata-Dhaka 12000
BDT.
Premium Flights Dhaka-Kolkata-Dhaka
20000 BDT

25. QUESTIONS?

26. LET’S CALL IT A DAY.
Thank You Very Much For Your
Concentration