1. Information sources for market analysis Andy PriestnerKirsty Taylor

3. Critical evaluation

4. Past CVP projects

5. Other Sources

7. From Business Source Complete and Euromonitor

8. Ever seen a ‘tree octopus’?

11. Accuracy – sources cited? evaluation?

12. Currency –last updated? broken links?

14. Free vs fee

15. Search issues

16. Dross

18. If librarians had invented … the logo would be beige rather than multi-coloured it would be phenomenally difficult to log in to those prudes would have blocked all the porn

19. If librarians had invented … it would not only point you to resources but teach you how to use them too it wouldn't have such a strong brand but the information would be organised well the web would be properly indexed and as a result you’d get more focused and relevant results

20. Fizzy drinksCarbonated drinks Carbonated beverages Soda water Carbonates

21. Sources

22. Past CVP enquiries Footwear market in the UK

23. Past CVP queries

24. Past CVP enquiries Computer software companies in Cambridgeshire

25. Past CVP enquiries Chinese prescription drugs market

26. Tips and Tricks Start broad and narrow later Don’t assume zero results means it’s a ‘useless database’, more likely to be a ‘useless search’ Don’t get hung up on your initial search strategy/keywords – vary them Use subject/index searching to obtain less, but more relevant, results

27. Other Sources Remember us?

28. Other Sources

29. Other Sources

30. Market Research Reports Source:www.marketresearch.com It may contain everything you need to know about your research topic but, specific reports with high price tags are beyond our budget.

31. Other Sources Research Associations/Institutes

32. Data triangulation Use of more than one source to prove veracity of original source, or more than one type of data

33. Support

34. Support

35. Support Email: library@jbs.cam.ac.uk Phone: 01223 339599 In person at the Library Desk Book a 1-2-1 session for your CVP group