Cardiff events programme presentation
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2011 CILIP PPRG Marketing Excellence Award winners (Silver) Cardiff Central Library - Marketing & Events Programme presentation.
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Cardiff events programme presentation
- 1. Cardiff Central Library Marketing & Events Programme
- 3. Marketing & Events Team • Voluntary Membership • Grade not barrier to joining • Individual members of team take lead on specific events • Non-team members get involved also
- 4. Programme Objectives • To challenge people’s perceptions of what a library is • To encourage visits to the library by non-members • To focus on achieving generic social and learning outcomes e.g. building relationships/ helping people progress/ having fun • To maximise the Library/Service profile • To generate PR • Advocacy gains within the Council • Advocacy gains within the wider city context • Increased Membership • Issue stock – pushing the product • To achieve this on minimum or zero budget
- 5. The Picture so far…….. New Year! New You! Speed Dating St David’s Day Fete of the Earth History Day Laughing Matters Poetry & Pints Vibe: One City, Many Cultures
- 6. The Picture so far…….. Glitter – Fashion Show Psychic Night Careers Fairs Author talks Battle of the Bands Europe Day Music Programme Chinese New Year Wine Tasting for beginners Jazz and Cocktails Dance Around the World
- 8. Speed Dating
- 9. Glitter – Fashion Show
- 10. Chinese New Year
- 11. Stock Promotions
- 12. Laughing Matters: Objectives • To attract more young people into the library • To associate the library with something fun, exciting and relevant to young people • Generic Learning Outcomes for young people – Participation – Presentation skills – Communication skills – Confidence gains – Theatrical skills – Storytelling skills – Comedy timing – How to make the audience relate to you – How to tell a joke – How to find your own style • To empower young people • To promote relevant core library resources i.e. books and AV materials
- 14. Vibe: One City, Many Cultures Objectives • To market the library to ethnic communities and present it as a library for all • To generate understanding of different cultures • To bring aspects of diverse cultures in Cardiff to new audiences • Learning Outcomes - To improve knowledge and understanding - To encourage families to have fun in the library - To embrace tolerance and have a positive effect on the values on the people attending the event • To feature the Community Languages Department at Central Library • To promote relevant core library resources i.e. books, AV materials, newspapers and electronic resources such as Life in the UK
- 16. Poetry & Pints: Objectives • To make poetry accessible and available to all • To achieve Generic Learning Outcomes for participating poets/audience – Development of Skills • Public Speaking • Presentation Skills • Confidence • Creative Writing • Communication • Listening Skills – Enjoyment, inspiration and creativity • For everyone to have fun • To encourage creativity • For people to be surprised e.g. you can get a pint in your local library – Knowledge and understanding • To deepen understanding of poetry and creative processes • To promote relevant library core resources i.e. books and AV materials
- 17. Poetry & Pints
- 18. How do we do it?
- 19. From Concept to Delivery and beyond • Idea • Setting of Objectives e.g. who are we targeting? • Research • Networking • Formation of Partnerships • Creation of Promotional materials • Distribution • Delivery • Evaluation
- 20. Research • What groups are there in our community? – Academic sector – Businesses – Community / voluntary organisations – Societies / Clubs – National organisations – Health sector – Government – Charities – Festival groups • Potential contacts – people who can help us achieve our objectives • Who do we know in the Council?
- 21. Networking • Email • Phone – cold calling • In person • Referrals / introductions
- 22. Formation of Partnerships What can we offer our partners? • Promotion of their business/organisation • Raising their profile in the community • Access to potential customers through our visitors/library members What can’t we offer? • Payment!
- 23. Promotional Activities: Print • Cardiff Libraries • Cardiff Leisure Centres • Offices • Adult & Community Education Centres • Youth centres / Play centres • Our partners • Voluntary organisations e.g. Women Connect First • Glamorgan Records Office • Tourist Information Centres in the surrounding region • Temples and religious buildings • Universities and Colleges • Cardiff Museum • Retail establishments • Coffee Shops • Cafes and Restaurants • Cardiff Visitors Centre • Cinemas and Theatres
- 24. Promotional Activities: Electronic • Cardiff Libraries website • iBistro • Facebook • Your Inbox staff e-letter • Cardiff Council Intranet • Cardiff Council e-noticeboard • What’s on Wales website • Library Wales Org Website • The Sprout • ClicOnline • Big Cardiff • netCardiff • The Best of Cardiff • Cardiff Gumtree • What’s On 2Day? • Where Can We Go • South Wales Argus website • The Reading Agency website • Capital FM local radio station website • Real Radio local radio station website • Blog • Twitter • Email shots to Community language contacts • And many more…
- 25. Evaluation • Visitor figures – Highest number of visits and issues in Wales. Also rank sixth highest in the UK for issues (CIPFA 2010/11) • Percentage of non-library members who attend – 33% are non-members • Quality assessment of event – 90-100% customer satisfaction • Establishment of sustainable partnerships – partners continue to want to work with us after events • Press coverage – consistently featured in local press • Award winning – Welsh Libraries Marketing Innovation Champions 2011, PPRG Silver Award 2011 • Positive customer comments: – “Brilliant – I really enjoyed experiencing and learning about other cultures” – “Colourful music and dance in the library – wonderful!”
- 26. What’s Next? • Detox • Erotic Storytelling and Burlesque • Opera Unmasked • Bhangra Night • Promenade Play • Mardi Gras (LGBT) event – Jazz n Jive • St. David’s Day • Communities Film Festival • Comedy Gig • Japanese culture – sushi making • Tea Dance • London 2012
- 27. To find out more: Laura Wood lwood@cardiff.gov.uk Nicola Richards nrichards@cardiff.gov.uk http://www.facebook.com/cardiff.central.library http://twitter.com/cdflibraries http://cardifflibraries.blogspot.com/