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Using Interaction Design and Listening Skills to Create Products That Your Customer Will Love Janet M. Six, Ph.D. and Maura Schreier-Fleming
Overview 1:30 - 2:30: Introduction to Interaction Design 2:30 - 3:00: Listening Skills 3:00 - 3:15: Break 3:15 - 4:05: Consultative Interaction Design 4:05 - 4:50: Power of Persuasion 4:50 - 5:00: Q & A
Introduction to Interaction Design Janet M. Six, Ph.D.
The Next Best Thing Since Sliced Bread!
Frustrate, Annoy and Waste Time!
John's Laptop Computer True Technology Tales
My Cell Phone True Technology Tales
"Broken" Dishwasher True Technology Tales 1 1 From  askTog.com
Pharmacy Discount Card True Technology Tales
How much does it cost? True Technology Tales
Possible Washing Machine Overflow True Technology Tales
How about You? True Technology Tales
Kinda Funny ... True Technology Tales
Kinda Funny ... True Technology Tales But Very Expensive  with respect to  Time, Money and Stress
What went wrong?
What went wrong? Products were not designed to be  used  by the consumer
What can we do?
What can we do? Make  better designed  products
That's Great ...
That's Great ... but what about REALITY?
Interaction Design (IxD) Designing front-end and back-end of  products to support user in completing tasks
Interaction Design (IxD) Designing front-end and back-end of  products to support user in completing tasks while factoring in the realities of time, financial and technological constraints
1.  Learn  A bout the Customers, Tasks,  Goals and Measures of Success 2.  What's  B ad? 3.  What are the  C onsequences? 4.  D esign Consultative Interaction Design It's as Easy as A, B, C, D
Interaction Design Principles 1.  Definitively Know the User
Categories of Users ,[object Object],[object Object]
[object Object],[object Object],Software development Casual web browsing and email Categories of Users
The User Universe Novice Expert Low-Tech High-Tech
2.  Understand   the Goals Interaction Design Principles ,[object Object],[object Object],[object Object]
3.  Make Use of Known Models and Principles Interaction Design Principles
The GOMS Model by  Card, Moran and Newell (1983) 1 Discussion from  The Humane Interface , J. Raskin 2000   1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What's the catch? ,[object Object],[object Object],[object Object]
Shneiderman's Eight “Golden Rules” of Interface Design Designing the User Interface: Strategies for Effective  Human-Computer Interaction , B. Shneiderman 1998 1 1 ,[object Object],[object Object]
Shneiderman's Eight “Golden Rules” of Interface Design Designing the User Interface: Strategies for Effective  Human-Computer Interaction , B. Shneiderman 1998 1 1 ,[object Object],[object Object],[object Object]
Shneiderman's Eight “Golden Rules” of Interface Design Designing the User Interface: Strategies for Effective  Human-Computer Interaction , B. Shneiderman 1998 1 1 ,[object Object],[object Object]
Shneiderman's Eight “Golden Rules” of Interface Design Designing the User Interface: Strategies for Effective  Human-Computer Interaction , B. Shneiderman 1998 1 1 ,[object Object],[object Object]
Designing the User Interface: Strategies for Effective  Human-Computer Interaction , B. Shneiderman 1998 1 ,[object Object],[object Object],Shneiderman's Eight “Golden Rules” of Interface Design 1 Debit Credit
Designing the User Interface: Strategies for Effective  Human-Computer Interaction , B. Shneiderman 1998 1 ,[object Object],[object Object],Shneiderman's Eight “Golden Rules” of Interface Design 1 Debit Credit
Designing the User Interface: Strategies for Effective  Human-Computer Interaction , B. Shneiderman 1998 1 ,[object Object],[object Object],[object Object],Shneiderman's Eight “Golden Rules” of Interface Design 1
Designing the User Interface: Strategies for Effective  Human-Computer Interaction , B. Shneiderman 1998 1 ,[object Object],[object Object],Shneiderman's Eight “Golden Rules” of Interface Design 1
Designing the User Interface: Strategies for Effective  Human-Computer Interaction , B. Shneiderman 1998 1 ,[object Object],[object Object],Shneiderman's Eight “Golden Rules” of Interface Design 1
Designing the User Interface: Strategies for Effective  Human-Computer Interaction , B. Shneiderman 1998 1 ,[object Object],[object Object],Shneiderman's Eight “Golden Rules” of Interface Design 1
4.  Test the Design ,[object Object],[object Object],[object Object],Interaction Design Principles
Testing Principles ,[object Object],[object Object],[object Object]
Should Companies Care About Design? Bad Products  Do  Sell
Should Companies Care About Design? Bad Products  Do  Sell But for how much longer?
Should Companies Care About Design? "Everybody says, 'Oh, the user is the  most important thing,' but nobody else  really does it."  Steve Jobs 1 1 FORTUNE, pg. 69, February 21, 2005
Business Realities ,[object Object],[object Object],[object Object],[object Object]
Business Realities Companies Exist to Make $$$
If Your Product is a Commodity
If Your Product is a Commodity Starbucks is doing great with its commodity
A Three-Tiered Solution ,[object Object],[object Object],[object Object]
A Final Thought ... If the user does not like using your product they  will  try to switch products
Resources My Upcoming Book askTog.com Don Norman Books Alan Cooper IXDA.org ACM SigCHI UPA
www.lonestarinteractiondesign.com [email_address]

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Dr. Janet Six - Using Interaction Design to Create Products That Your Customer Will Love