1. PLAYCER
CHECK-IN GAME SERVICE &
LOCATION-BASED GAME PLATFORM

2. Hi! My name is Dennis
Crowley. I will tell you
why FaceBook Places are
boring and Foursquare is
real game.
@ playcer

3. Play with this awesome iPhone application.
It’s really interesting to see where you are (if
you don’t know and where your friends)!
Another Big Thing –
our Tips!
You can find these
really cool badges!!
You can become a
Mayor or be on the
top (but only 1 week)
@ playcer

4. You can Even wash-house
check-in here. could be an
interesting Place!
Only check-in here.
+1 and you happy!
You can
check-in here!!
But the best idea – to become Mayor of
this Place – forever!
@ playcer

5. You can Even wash-house
check-in here. could be an
interesting Place!
Only check-in here.
+1 and you happy!
You can
check-in here!!
But the best idea – to become Mayor of
this Place – forever!

6. @ playcer

7. Gaming everywhere!
Even on Bus stop
Even for cats
@ playcer

8. Web 3.0 is the Age of Influence
http://www.slideshare.net/loyoyo/gamification-summit-2011-presentation-m2-research-final

9. Game and sex is at the heart
of human activity.
40% of FaceBook users play
games every day.
175M Americans play in
games.
Tthe number of hours
that gamers world-wide have
spent playing “World of
Warcraft” alone adds up to
5.93 million years
@ playcer http://www.danpink.com/archives/2011/01/factoids-of-the-day-game-not-over

10. Is it new Reality?
This is not World of Warcraft.
This is Reality. It’s my territory
and you can’t be a Mayor here!
Mace of Mark
139 gold
8 power
10 magic
Pavel D.
Marc Z. Great Orc, 70 level
Super Orc, 170 level
Mayor of PARC Mayor of Vkontakte

11. What is Playcer?
Play World of Warcraft, in reality, or
create your own game: add your own
quests, awards, artifacts, virtual
characters. Earn gold, level-up,
improve skill, discover new places and
meet real people!
@ playcer

12. Playcer 101
• Challenges and Places
• Artifacts and rewards
• Levels and Points
• Builder, API, Platform
@ playcer

13. Challenges (Quests)
Think about challenges like Quests, Trips or Routes.
It’s a task which you have to complete. Challenge is
a route consisted of series of places bind by one
story. By doing actions in each place you are
approaching to small victory. You are going to the
Big Victory by doing small challenges. We use this
term because non-game routes/quests are also very
important for Playcer Universe.
@ playcer

14. Artifacts, Gold, Rewards
• Artifacts – items which you can find in different places or on
the streets. You can collect them, exchange, sell or use for
completing tasks.
• Gold - game money. You can find gold by accident or earn
by doing challenges.
• Reward – as any loyalty system or check-in service Playcer has
own system of rewards and engagement instrument.
@ playcer

15. Levels and points
• Levels and points is a measuring tool of
your success. By doing challenges or other
actions you can earn points and reach
new levels. Higher levels disclose new
abilities!
@ playcer

16. Home page
Profile
Progress Bar
Activity
Stream Map
Nearby
places
@ playcer

17. Check-in
• “Check in” is boring in existing location services.
We suggest next generation of location and
social services where dynamic is more
important than static. Our “checkins” reflect
this concept.
• After checkin you can find item, gold, earn
points or meet Virtual Characters and Talk to
them (as in a real games). Creator of
Challenge choose what you should do here.
Some actions are available only after checkins
and have some special items.
@ playcer

18. Place Challenge
@ playcer

19. @ playcer
Builder, API, Platform

20. As on YouTube
million people share
own videos
As Playcer will
contain millions of
peoples’ voices
It’s really important: SCVNGR allows creation only paid
unlimited quests. It couldn’t get all advantages of
wikinomics and crowdsourcing. Foursquare doesn’t have
@ playcer an ability to add creative content.

21. Builder
Playcer allow you to build your own Challenges, Places,
Artifacts, Rewards, Virtual Characters by using web-interface.
You can create a short story or very long one, add different tasks
or puzzles, order, define complexity. Also you even can create
Virtual Character that will be on the streets and will wait to
speak to travelers. Playcer is the mediator between real and
virtual life. Only you can define what this Universe will be like!
You can use Playcer to create travel trips, tell stories, create fun
games, play in Dozor, Encounter with our state-of-the-art
interface.
@ playcer

22. API and Platform
Next step – is API and building Platform for developers. API
allows to create own features more flexible, intellectual and
interesting.
1 2 3
Web builder: create API: create own
Platform: own
own challenges, features, server,
scripts, real-time,
rewards, places, logic, rules - a wide
Game as a Service
NPC, etc. variety of games.
@ playcer

23. Business Model
• Virtual goods and virtual money
• Branded challenges, items, etc.
• Location-based advertising
• Commission from Developers
@ playcer

24. Business Model
Virtual money: users will pay for buying virtual goods and to improve their
progress, buy virtual food (like in SecondLife for example). Expected
global revenue generated by the virtual goods industry in 2010 is $7,3B
http://techcrunch.com/2010/12/31/the-year-in-virtual-goods-by-the-
numbers
Branded feature and partnership: companies will be able to create their
branded quests (challenges) and pay us for promoting. Additional
features: branded pages, items, places and analytics for improving and
handling game dynamics. ($1M is revenue of SCVNGR,
http://techcrunch.com/2009/12/11/scvngr-scavengr-hunts/ .
Commission: after launching API developers and designers can create
custom-built games (like application on Facebook) that will be built in
Playcer Universe. Also Players will spend money in games – developers
will give commission.
Some notes about markets of social games -
http://www.insidesocialgames.com/2009/11/23/the-latest-stats-on-
zynga-new-traffic-revenue-and-a-1-billion-valuation/
@ playcer

25. Competitors
Users Funding
Foursquare 5M $21.4M
is a LB social network that incorporates gaming elements.
Gowalla
is a LBS that helps people keep up with their friends, share
their favorite places, find and exchange items, discover
~500K $10.4M
the world around them.
Booyah 3.1M
is dedicated to creating new forms of entertainment to $29.5M
(MyTo
the masses by bringing together elements of the real
world and the digital world (Real-World Gaming). wn)
SCVNGR
is part game, part game platform. Playing SCVNGR is all 800K $19M
about going places, doing challenges and earning points.
Parallel Kingdom unk unk
Location-based MMORPG

26. But
PLAYCER - is
Not just quests, game or platform!
New paradigm…
Game dynamice for real life

27. Future
Experts anticipated that game dynamics and gamification would
also be applied to health care, financial services, transportation,
government, employee training, and other activities. Main Global
Goal of Playcer – generate challenges mostly in this area.

28. Playcer makes Foursquare look like
Justin Bieber’s song!
@ playcer

29. Playcer
www.thePlaycer.com
@ playcer
Contact
Vitaly Vlasov
inxaoc@gmail.com
+7 905 285-6996