Slides from a talk given at Altitude 360 in Millbank Tower on 29.05.12

2. In 60 seconds...
What happens in 60 seconds on the internet [INFOGRAPHIC]
http://gizmo.do/60secsontheweb

3. I’m going to take it for granted that you...
 Market your event in an engaging way
 Understand your audience
 Provide all info in a timely manner
 Ensure that your content is totally relevant
 Honour delegates with great content, speakers, venues, food

4. So how can we add some extra magic?

5. Social media amplification
 Live monitoring of social media channels at an event
 Delving into the social conversation as it is happening
 Rich media interaction between your event and your audience
 Digital socially interactive signage
 Real-time speaker sound-bite posting on social channels
 Real-time Flickr photography capture, tagging and posting
 Near real-time HD film capture and posting to YouTube
 Live blogging
 Live web-streaming

6. 7 good reasons why amplification is a good idea
 Make your budget go further
 Increase your event’s attendance
 Improve your event’s effectiveness
 Expand your event’s reach
 Content created will ensure your event has a lasting legacy
 Library of digital & social content to help future marketing
 Demonstrate measurable ROI

7. Applications
 Campaign launches & promotional events
 Product launches & experiential campaigns
 Award ceremonies
 Conferences
 Exhibitions
 Concerts
 For event organisers, venues and brands
 For advertising, PR & marketing agencies
 For anyone who wants to lead the social conversation

8. Make it as easy as possible to interact
 Provide good Wifi
 Check mobile signals
 Hold the conference rooms above ground
 Promote the Hashtag
 Inform the audience of speakers handles
 Brief speakers beforehand for soundbites
 Give your audience great content
Interaction will thrive if you follow simple steps to make it easy.
Hashtags, wifi & Twitter handles are key #eventprofs

9. Creating an event specific website

10. Event specific Twitter profile
Create an event specific twitter profile or simply use a hashtag such as
#brandmax to curate all relevant content

11. YouTube channel almost live uploads

12. Twitter Walls
Interactive branded twitter screens by @ultraknowledge powerfully
display aggregated social content #eventprofs

13. Flickr live posting
Flickr photography captures & broadcasts atmosphere & interaction
live the only man doing this right is @paul_clarke #eventprofs

14. Live video blogging
Live video blogging by @winkball creates video content to capture,
share and showcases events #eventprofs

15. Live audio blogging
Audio blogging platforms such as @audioboo or @ipadio creates
instant audio content which can be easily shared

16. Live streaming
Broadcast your event anywhere in the world as it happens on @ustream
using nothing more than a smart phone #eventprofs

17. Sharing presentation content
Share presentation content using @slideshare. See this presentation
on http://slideshare.net/pkerwood #eventprofs

18. The Skype Twitter Town Crier
Broadcast your tweets using a branded town crier like @skype did
[VIDEO] http://bit.ly/skypetowncrier #eventprofs

19. Live Drawing
12% of info an audience takes in is from what you say, the rest is visual.
Live drawing is key. See http://ogilvynotes.com #eventprofs

20. Live Doodling
Live window doodling creates a twist on branding at events, turning
windows into works of art http://bit.ly/JubXaM #eventprofs

21. Tell Stories with photos and sound clips
The @picleapp will record a few seconds of ambient audio while you
snap a picture. Its a great way to tell a story #eventprofs

22. Create Social Stories
Making stories from the social web: @storify allows you to
curate social media elements & write your own narrative
#eventprofs

23. Displaying Instagram During an event
Display @instagram like a Twitter wall during events with @searchinstagram
#eventprofs

24. Pinterest
Broadcast tweets live as audio with @thesocial radio, mixed with
music from iTunes or Spotify #eventprofs

25. Instagram + Pinterest = Pinstagram
The perfect way to share images: @pinterest + @instagram =
http://pinstagram.co #eventprofs

26. Twitter Radio
Broadcast tweets live as audio with @thesocial radio, mixed with
music from iTunes or Spotify #eventprofs

27. Facebook multi-person video conferencing
Video chat company @oovoo has rolled out its service to allow up to 12
friends to conference call on Facebook #eventprofs

28. Example: Gatorade Social Media Mission Control
PepsiCo listen to customers & respond in real time [VIDEO]
http://bit.ly/pepsicomissioncontrol #eventprofs

29. Other examples

30. Social media can be measured
Measure authority, activity & audience with @peerindex #eventprofs

31. Social media can be measured
Powerfully track amplification, probability & true reach with
@klout #eventprofs

32. Social media can be measured
Use @twitalyzer & choose dozens of ways to visualise your social media
efforts #eventprofs

33. Audit, track, measure & gain new business
Measure yourself against competitors, audit & track followers & find &
cultivate relationships with @followerwonk #eventprofs

34. Audit, track, measure & gain new business
Identify which @Twitter users have a greater probability of becoming
your customers with @percollate #eventprofs

35. Burberry on Facebook
The use of Facebook by British luxury fashion brand @burberry is
widely regarded as one of the best www.facebook.com/burberry

36. Social Media ROI
The social media code has officially been cracked. ‘Social Media ROI’ by
Olivier Blanchard amzn.to/ROI_SM #eventprofs