10. Cisco Smart Business Communications System Brings It Together on One Communications Network Communications network Application Integration Microsoft Office, CRM, Payroll, Inventory Mgt, Legal, Health Care EMR Telephone services Video conferencing VPN Firewall LAN, WAN, Wireless Integrated Messaging Mobility Single Number Reach Remote Teleworker PC Integration Audio conferencing Voice messaging Presence
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12. Cisco SmartApps for SBCS Single Number Reach Integrated Messaging Voiceview Express TimeCardView WebEx PhoneConnect LiveRecord
13. Cisco SmartApps for SBCS Remote Teleworker Extension Mobility Video Advantage Desktop Integration CRM Integration Smart Call Routing
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18. Cisco SPA500 Series Office Employee SPA 508 / 509 SPA 525 SPA 501 SPA 502 / 504 Dynamic Softkeys, Line Keys and Monochrome Backlit Display Performance and Scalability Full-duplex Speakerphone, Integrated Ethernet switch port, Wideband audio, AUX port for up to two expansion module, Monochrome Backlit Display, Supports SIP and SPCP Retail Desk or Break Room Deployment Options Executive Admin and Manager Paper label Buttons on phone: SPA 501: 8 Buttons on phone: SPA 502: 0 SPA 504: 4 SPA 502 SPA 504 SPA 501 SPA 508 SPA 509 Buttons on phone: SPA 508: 8 SPA 509: 12 Buttons on phone: SPA 525: 5 WiFi, Bluetooth,Color LCD, and MP3 Music Player SPA 500S MB 100 PA 100 Accessories $95 $135 $164 / $189 $225 / $240 $430
31. CCA / SBCS Documentation CCA Admin Guide Smart Designs updated with to SBCS 2.0 CCA Out of Band Config Guide
32. Introducing the Cisco Spam & Virus Blocker Weird Things Happen in Office http://www.youtube.com/watch?v=0K4YcUy2M9U
33. Evolution of Spam Spammers Testing New Techniques 2005 2007 2nd Qtr 2006 Text Spam Image Spam PDF Spam Excel Spam MP3 Spam “ We are seeing a proliferation of different attachment types…Spammers are using these different attachments in order to try and get past email security gateways that are unable to look into complicated file types” - 2008 Internet Security Trends Report Published By Cisco and IronPort 3rd Qtr 4th Qtr
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35. Cisco Reputation Filtering Block 80% of Spam >99% Catch Rate < 1 in 1 mil False Positives Cisco Anti-Spam Multi-Layer Spam Defense CASE Score How? Where? Who? What? Senderbase Reputation Filtering Data Modeling Reputation
36. Cisco SenderBase Network First, Biggest, Best Email & Web Traffic Monitoring Network – Data Makes the Difference http://www.senderbase.org/
52. Cisco SA 500 Series Pricing VeriSign VIP, which provides two factor authentication for SSL VPN, can be purchased directly from VeriSign. Please see www.cisco.com/go/viptoken for details. Part Number Description List Price SA520-K9 Cisco ® SA 520 Security Appliance $550 SA-520W-K9 Cisco SA 520W Security Appliance $700 SA-540-K9 Cisco SA 540 Security Appliance $850 SA 500 Series Upsells L-FL-SSL-SA520-K9= eDelivery SSL license for SA 520 and SA 520W $150 L-PLGW-5= eDelivery Trend Micro ProtectLink Gateway incremental 5-seat license $178 L-PLGW-25= eDelivery Trend Micro ProtectLink Gateway incremental 25-seat license $738 CON-SBS-SVC2 Cisco Small Business Pro Service, 3 Years $69
57. AP 541N Wireless Access Point SKU Description List AP541N-A-K9 AP541N - PoE-enabled dual-band single-radio wireless access point 802.11n certified $499 CON-SBS-SVC2 Cisco Small Business Pro Service, 3 Years $69
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Notas do Editor
This slide helps to illustrate the inherent complexity of the typical SMB network. A typical SMB network has between 5-7 different manufacturer’s products, when you account for: firewalling, IDS, routing, switching, wireless and telephony. WHEW! That’s a lot of manufacturers. This scenario burdens the customer with multiple, inconsistent warranties and support contracts, while providing only a basic level of integration.
SBCS 1.0 announced in April ’07: Focused on small businesses with under 20 phones per location and included UC500, CE520, Mobility Express, Cisco IP Phones, Cisco & Third party applications, Cisco Configuration Assistant, and Cisco Monitor Manager & Director Provided a focused, system level offering to small business with increased opportunity for Cisco channel partners New Cisco Channel Certification (SMB Select) now available Market response to date has been very positive with strong sales New Additions and Updates Increased Scalability: UC500 32 & 48 User Models UC5000 Channelized T1/E1 CE520 24 Port PoE Switches Support for Skype (Stonevoice) Localization of Cisco Configuration Assistant Monitoring of Third Party Devices with Cisco Monitor Manager /Director and increased support up to 100 customer networks Additional SIP Trunk Providers pre-populated in CCA Trade in Program for migration Increased Mobility: Guest Access Portal on WLC526 Nokia Dual Mode Handset
Welcome to a network where there is a new way of communicating. On the human network, people can converse and collaborate with each other in a new way. Not through the exchange of impersonal voice mails. Or e-mails read after the fact. Now, all communications applications and devices (such as voice, video, data, Web collaboration, and IM) work together. Before you pick up a phone or start to type a message, you know who is available and how best to reach them — on which device – wired or wireless, anywhere, anytime, creating a consistently rich communications experience. It's easier for you to get through to the people you want to connect with, securely, when you want to connect with them. That's Cisco Unified Communications. Many small businesses are now leveraging VoIP, but it is important to realize that VoIP allows only call transport over an IP data network. Cisco Unified Communications, on the other hand, integrates the telephone system securely with data applications like IM, email, and calendars to enable improved efficiency, reliability, and productivity. So the power of UC is in the fact that one converged, secure network is a great solution for any business that may have reached capacity with their existing system, reached end of life, end of lease, or is moving to a new building or expanding and adding new locations. The benefits of a converged network based on IP are not only that you have one secure network to manage, but you can have voice applications working together in ways that can greatly enhance your business, from computer telephony integration with your CRM system, making mobile employees more productive, and bringing collaboration and efficiencies that cannot be found with simple VoIP
SBCS 1.0 announced in April ’07: Focused on small businesses with under 20 phones per location and included UC500, CE520, Mobility Express, Cisco IP Phones, Cisco & Third party applications, Cisco Configuration Assistant, and Cisco Monitor Manager & Director Provided a focused, system level offering to small business with increased opportunity for Cisco channel partners New Cisco Channel Certification (SMB Select) now available Market response to date has been very positive with strong sales New Additions and Updates Increased Scalability: UC500 32 & 48 User Models UC5000 Channelized T1/E1 CE520 24 Port PoE Switches Support for Skype (Stonevoice) Localization of Cisco Configuration Assistant Monitoring of Third Party Devices with Cisco Monitor Manager /Director and increased support up to 100 customer networks Additional SIP Trunk Providers pre-populated in CCA Trade in Program for migration Increased Mobility: Guest Access Portal on WLC526 Nokia Dual Mode Handset
All have full duplex speakerphone, etc… 502/4/8/9/525 have dynamic soft keys, and 525 has the wireless capabilities We’ve assigned typical user types to the various phone models altho and as you move up the stack, both performance and scalability increase
5 Why do I care about mini-GBIC slots and fiber?
In addition to the enormous increase in spam volumes, spammers are also innovating with the type of spam they are sending. Spammers will continue to test new techniques to see what can bypass the spam filters. As recent as 2005, spam was predominantly text based. In 2006, Image spam growth skyrocketed. More recently, several different techniques emerge: PDF spam, Excel spam and MP3 spam and blended malware. Spam is becoming more sophisticated than ever and you need a solution that will accurately separate messages, both good mail and bad.
Let’s talk first about our spam Cisco provides a multi-layer spam defense: The first is a sender-based reputation filtering: What reputation filtering does is look at the internet protocol (IP) address of all incoming messages and assigns each IP address a score between -10 and +10. Based on that number, the filter determines the likelihood of the IP addresses to be sending spam. The second is layer is Cisco About 80% of all spam can be blocked just by looking at the reputation of its IP address. For the messages that need to pass further to the Cisco appliance, each message is opened and hundreds of thousands of different rules are applied to those messages to determine if each of those messages are spam.
Let’s talk in more detail about each of these characteristics: The first characteristic is SenderBase. This is the worlds first, biggest and best email and web traffic monitoring network. SenderBase analyzes traffic patterns and network characteristics of a given sender to determine trustworthiness. SenderBase is unique in the industry (no one has the same data) Cisco has 8 out of the 10 service providers as customers, 40% of the world’s top 100 companies. These customers share data with Cisco about the email traffic coming in and out of their network. Cisco also augments this data with various spam traps and third party information all over the world. One-third of the world’s email traffic flows through this system. This gives Cisco the ability to analyze spam volumes and trends in real-time to protect our customers.
Why should Horus be part of SBCS solution? The key here is that both phases of this combined offering: - Delivers on the Cisco value proposition of leveraging the network and our solutions to deliver additional value - Plays to Cisco being a ‘one-stop-shop’ for small business technology requirements - Gives Commercial and Physical Security sales teams an offering that gets them “in the game” with video and video surveillance (initially IP only, analog support in later phase) - The combined can be built on for other markets opportunities (think DMS) Additional background: Why Cisco Be in this Business and why should ARTG Build It? Cisco has the core technologies in Access Routing Technology and Surveillance. Video Surveillance Market experiencing strong growth IP will overtake CCTV by 2011 Previous barriers such as price, complexity of operating, and installation are being removed Barriers Security customers are traditionally conservative Security distributors and sellers lack IT and networking expertise IT competitors lack security expertise Decision making and buying will become more complex because of coordination between IT and security organizations
Why should Horus be part of SBCS solution? The key here is that both phases of this combined offering: - Delivers on the Cisco value proposition of leveraging the network and our solutions to deliver additional value - Plays to Cisco being a ‘one-stop-shop’ for small business technology requirements - Gives Commercial and Physical Security sales teams an offering that gets them “in the game” with video and video surveillance (initially IP only, analog support in later phase) - The combined can be built on for other markets opportunities (think DMS) Additional background: Why Cisco Be in this Business and why should ARTG Build It? Cisco has the core technologies in Access Routing Technology and Surveillance. Video Surveillance Market experiencing strong growth IP will overtake CCTV by 2011 Previous barriers such as price, complexity of operating, and installation are being removed Barriers Security customers are traditionally conservative Security distributors and sellers lack IT and networking expertise IT competitors lack security expertise Decision making and buying will become more complex because of coordination between IT and security organizations
5 The SA 500 Series is specifically designed to address the all-in-one security capabilities that small businesses are seeking. They include a business grade firewall, Email security, Web Threat protection and URL filtering, as well as Site to Site VPN for remote offices and both IPsec and SSL VPN to enable remote access for employees and contractors. The wireless model includes 802.11n wireless for secure wireless connectivity. The SA 500 Series security appliances deliver full strength protection at full speed. The web and email security services are delivered via a unique cloud based approach to provide full strength security without impacting bandwidth. Threats are stopped before they get to the business. We’ll see that this is a key product advantage and differentiator against many of the competitors in this space. Most importantly for partners, the SA 500 Series is a member of the Small Business Pro category of products. It has been designed to optimize partner success when selling to a small business. It has a number of software licenses that can be easily added, including some that are subscription based which provide an opportunity for an on-going revenue stream. It includes smart defaults preconfigured on the device which simplify configuration and the time required to deploy the device. It is supported by Cisco Configuration Assistant via cross-launch functionality, and can be sold with an optional Small Business Pro service contract. ==== Cisco is pleased to introduce the Cisco SA 500 Series of Security Appliances. The SA 500 Series is specifically designed to address the all-in-one security capabilities that small businesses are seeking. They include a business grade firewall, Email security, Web Threat protection and URL filtering, as well as Site to Site VPN for remote offices and both IPsec and SSL VPN to enable remote access for employees and contractors. The wireless model includes 802.11n wireless for secure wireless connectivity. The SA 500 Series security appliances deliver full strength protection at full speed. The web and email security services are delivered via a unique cloud based approach to provide full strength security without impacting bandwidth. Threats are stopped before they get to the business. We’ll see that this is a key product advantage and differentiator against many of the competitors in this space. Most importantly for partners such as yourself, the SA 500 Series is a member of the Small Business Pro category of products. It has been designed to optimize partner success when selling to a small business. We’ll see that it has a number of software licenses that can be easily added, including some that are subscription based which provide an opportunity for an on-going revenue stream. It includes smart defaults preconfigured on the device which simplify configuration and the time required to deploy the device. It is supported by Cisco Configuration Assistant via cross-launch functionality, and can be sold with an optional Small Business Pro service contract. Next, we’ll take a look at each of these items in more detail. ===== Part of Cisco Small Business Pro Series A complete family of solutions that work together as integrated systems to solve business problems. Backed with Cisco Small Business Pro Service for the most investment value and delivered by experienced Cisco partners – trusted advisors to small business – makes selection, configuration, deployment, and support simple.
The Cisco Unified Communications 500 series comes in several different form factors and sizes: The 8/16 user versions include: 8 or 16 IP Phones & 2 Mobile or Remote Users Optional Integrated WLAN AP 10” Desktop Form Factor Rackmount Kit Options Wall Mounting Options Channelized T1/E1 (VWIC in expansion slot) The 24, 32 or 48 user version supports 24, 32 or 48 IP Phones & 4 Mobile or Remote Users No Integrated WLAN AP (use external AP521 APs 19” Rack Mount Form Factor T1/E1 (fixed option on 48 user model, VWIC in expansion slot on 24, 32 user model) License based upgrades are available to allow for growth if/when needed and easily move from the 8 to 16 user or 24 to 32 or 48 user versions of the Unified 500 Series.
This table shows the part number (SKUs) for the SA 500 Series Security Appliances and the upsells that can be sold with it. Please note that these products are only available via Distribution. The VeriSign VIP service which provides two factor authentication for SSL VPN is available directly from VeriSign… use the URL shown to obtain additional details and ordering information.
Cisco SA 500 Series Security Appliances help partners address their customers’ ongoing security and business needs through an all-in-one security solution that can be deployed at one time or in phases. As part of the Cisco Small Business Pro Series, the Cisco SA 500 Series Security Appliances will enable partners to further differentiate themselves by recommending and deploying complete solutions. Intrusion prevention (IPS) is now available for the SA 500, including features such as peer-to-peer and instant message blocking, and protocol inspection, that may not be available on competitive products. Cisco ProtectLink Gateway is a hosted service that integrates anti-spam, anti-phishing, content filtering and web reputation monitoring to block attacks. Cisco ProtectLink EndPoint is a client software agent that extends protection to Windows PCs and prevents users from accessing the Internet if their security levels are not up to date. Simple to install and use, Cisco SA 500 Series Security Appliances combine secure Internet, wireless, site-to-site, and remote access with firewall, IPS, and email and web security capabilities to protect your business while improving employee productivity. Cisco SA 500 Series Security Appliances work seamlessly with other products in the Cisco Small Business Pro Series to deliver powerful, integrated solutions to unique small business problems.
The Cisco AP 541N Dual Band 802.11n Clustering Access Point gives partners and their customers a complete and easy-to-install wireless solution to address their network infrastructure needs. The AP 541N offers employees and guests highly secure, reliable access to data and multimedia, increasing productivity while providing the freedom to work efficiently. With clustering technology, configuring a wireless network is simplified, creating a single point of administration for multiple access points. As part of the Cisco Small Business Pro Series, the AP 541N integrates easily with other Pro Series products and with the Cisco Smart Business Communications System. Benefits for you include the ability to: Reduce the cost and effort required to sell, deliver, deploy, configure, and manage your small business customers’ networks. Increase profitable sales in the small business segment by offering integrated, centrally managed network solutions, instead of point products. Build a wired and wireless network foundation that supports advanced voice and video communications, opening opportunities for new product and service sales.
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