Sexy brands

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Paulo Moreira

How to create a sexy brand

Negócios Esportes

A4 2.0 TDI Octavia 2.0 TDI
39.258,84 32.242,62

7.016,22
“TELL ME WHAT BRANDS YOU USE AND I TELL YOU WHO YOU ARE”

> distinction mark
> Seal of confidence
> quality assurence

LOYALTY MARRIAGE
STEPS LOVE
DATING
FLIRT
DESIRE
FIRST LOOK

> Consumidor =
mentiroso compulsivo
> Observar em vez de
BE
perguntar
SUSPICIOUS

Consumers is irrational and lies

PAULO MOREIRA
Tel: +351 919 159 045
Email: phmoreirasapo.pt
LinkedIn: pt.linkedin.com/in/paulomoreiraprofile

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

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Sexy brands

1. BUILDING SEXY BRANDS PAULO MOREIRA

2. BRAND AS LANDMARK

3. AS FUNCTIONAL DIFFERENTIATION

4. AS PROPERTY

5. BUT TODAY…

6. TO MANY DOGS

8. ?

10. ?

11. FIFTY/FIFTY RULE

12. A4 2.0 TDI Octavia 2.0 TDI 39.258,84 32.242,62 7.016,22 “TELL ME WHAT BRANDS YOU USE AND I TELL YOU WHO YOU ARE”

13. EMOCIONAL RACIONAL

14. > distinction mark > Seal of confidence > quality assurence

15. BRAND IS A PROMISE TO KEEP

16. LOYALTY MARRIAGE STEPS LOVE DATING FLIRT DESIRE FIRST LOOK

17. SUCCESSFUL BRAND RULES

18. BUILD BRAND ADN

19. BE DIFFERENT

20. BE COHERENT

21. > Consumidor = mentiroso compulsivo > Observar em vez de BE perguntar SUSPICIOUS Consumers is irrational and lies

22. BE SEXY… FOREVER

23. PAULO MOREIRA Tel: +351 919 159 045 Email: phmoreirasapo.pt LinkedIn: pt.linkedin.com/in/paulomoreiraprofile

Sexy brands

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