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BUILDING    SEXY BRANDSPAULO MOREIRA
BRAND ASLANDMARK
AS FUNCTIONALDIFFERENTIATION
AS PROPERTY
BUTTODAY…
TO MANYDOGS
?
?
FIFTY/FIFTYRULE
A4 2.0 TDI                    Octavia 2.0 TDI      39.258,84                        32.242,62                 7.016,22“TEL...
EMOCIONALRACIONAL
> distinction mark> Seal of confidence> quality assurence
BRANDIS A PROMISE      TO KEEP
LOYALTY   MARRIAGESTEPS          LOVE             DATING               FLIRT             DESIRE          FIRST LOOK
SUCCESSFULBRANDRULES
BUILDBRAND ADN
BE DIFFERENT
BECOHERENT
> Consumidor =         mentiroso compulsivo         > Observar em vez deBE         perguntarSUSPICIOUS          Consumers ...
BESEXY…        FOREVER
PAULO MOREIRATel: +351 919 159 045Email: phmoreirasapo.ptLinkedIn: pt.linkedin.com/in/paulomoreiraprofile
Sexy brands
Sexy brands
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Sexy brands

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How to create a sexy brand

Publicada em: Negócios, Esportes
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Sexy brands

  1. 1. BUILDING SEXY BRANDSPAULO MOREIRA
  2. 2. BRAND ASLANDMARK
  3. 3. AS FUNCTIONALDIFFERENTIATION
  4. 4. AS PROPERTY
  5. 5. BUTTODAY…
  6. 6. TO MANYDOGS
  7. 7. ?
  8. 8. ?
  9. 9. FIFTY/FIFTYRULE
  10. 10. A4 2.0 TDI Octavia 2.0 TDI 39.258,84 32.242,62 7.016,22“TELL ME WHAT BRANDS YOU USE AND I TELL YOU WHO YOU ARE”
  11. 11. EMOCIONALRACIONAL
  12. 12. > distinction mark> Seal of confidence> quality assurence
  13. 13. BRANDIS A PROMISE TO KEEP
  14. 14. LOYALTY MARRIAGESTEPS LOVE DATING FLIRT DESIRE FIRST LOOK
  15. 15. SUCCESSFULBRANDRULES
  16. 16. BUILDBRAND ADN
  17. 17. BE DIFFERENT
  18. 18. BECOHERENT
  19. 19. > Consumidor = mentiroso compulsivo > Observar em vez deBE perguntarSUSPICIOUS Consumers is irrational and lies
  20. 20. BESEXY… FOREVER
  21. 21. PAULO MOREIRATel: +351 919 159 045Email: phmoreirasapo.ptLinkedIn: pt.linkedin.com/in/paulomoreiraprofile

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