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Some case study examples of marketing successes
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Peter Davies International Marketing
1.
Marketing portfolio questions
and answers
2.
How do you
build market share when no one can find your product?
3.
How do you
build market share when no one can find your product? Build the distribution network first.
4.
How do you
introduce a new category to a flat or declining market?
5.
How do you
introduce a new category to a flat or declining market? Focus on profitable niches.
6.
Do your channels
think you will kill their business?
7.
Do your channels
think you will kill their business? Go round them to reach early adopters.
8.
Core customers disappearing
in market consolidation?
9.
Core customers disappearing
in market consolidation? Reposition to appeal to the consolidators.
10.
Need to penetrate
new markets where the competition is well established?
11.
Need to penetrate
new markets where the competition is well established? Establish a premium for the unique features you have.
12.
Margins being squeezed
in consumer electronics?
13.
Margins being squeezed
in consumer electronics? Build a new revenue stream using existing assets.
14.
What do they
all have in common?
15.
What do they
all have in common? www.peterdavies.biz
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