This document provides a summary report of metrics and insights about the Twitter user @tmontague's audience. Some key findings are that @tmontague has 6,866 followers, a social pull of 36x compared to average users, and the identified audience is made up of mostly business professionals from the United States with interests in business, fashion, and education. The audience is relatively affluent and highly educated individuals who are very active on social media.

1. 1
tmontague
@ tmontague | May 14 2008
Founder, Co: Collective We invent and reinvent
businesses, brands and products.
Tweets 972
Followers 6,866
Following 257
@tmontague Follower Report
Key Metrics: @tmontague | October - 1 - 2012
Total Followers
6,866
@tmontague has 6,866 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
36x
Pull is a good measure of how influential @tmontague 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @tmontague 's followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
and are thus better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2. 2
tmontague
@ tmontague | May 14 2008
Founder, Co: Collective We invent and reinvent
businesses, brands and products.
Tweets 972
Followers 6,866
Following 257
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
tmontague's followers has
1,628 connections across
all social media platforms.
Therefore, tmontague can
potentially indirectly reach
6,151,059 (3,778 x 1,628)
people.
Audience Demographics
SEX
Insights :
-*Statistics based on 84%
of tmontague's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 40% tmontague's
audience is between 26 -
35.
- *Statistics based on 21%
of tmontague's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.

3. 3
tmontague
@ tmontague | May 14 2008
Founder, Co: Collective We invent and reinvent
businesses, brands and products.
Tweets 972
Followers 6,866
Following 257
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
tmontague's female
followers tend to be more in
the 36 - 45 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
tmontague's male followers
tend to be more in the 46 -
55 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- tmontague has a higher
percentage of followers
from New York, New York
than the typical Twitter
user.

4. 4
tmontague
@ tmontague | May 14 2008
Founder, Co: Collective We invent and reinvent
businesses, brands and products.
Tweets 972
Followers 6,866
Following 257
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- tmontague has a higher
percentage of followers
from New York than the
typical Twitter user.
TOP 5
COUNTRIES
Insights :
- tmontague has a higher
percentage of followers
from USA than the typical
Twitter user.

5. 5
tmontague
@ tmontague | May 14 2008
Founder, Co: Collective We invent and reinvent
businesses, brands and products.
Tweets 972
Followers 6,866
Following 257
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, tmontague's
audience's top three
interests are Business,
Fashion, and Education.

6. 6
tmontague
@ tmontague | May 14 2008
Founder, Co: Collective We invent and reinvent
businesses, brands and products.
Tweets 972
Followers 6,866
Following 257
Audience Career Insights
INCOME LEVEL
Insights :
- tmontague's consumer
audience has a high level of
income compared to the
average.
INDUSTRY
Insights :
- Compared to the average
audience tmontague's top
three industries are
Marketing/PR, Fashion, and
Media.

7. 7
tmontague
@ tmontague | May 14 2008
Founder, Co: Collective We invent and reinvent
businesses, brands and products.
Tweets 972
Followers 6,866
Following 257
Audience Education Insights
EDUCATION
TYPE
Insights :
- tmontague's followers
attend College/University
schools more than the
average Twitter audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- tmontague's consumer
audience is active on at
least 14,743 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 84% of tmontague's
followers have Facebook
profiles.
- tmontague's has more
followers who use
Foursquare than does the
typical Twitter user.

8. 8
tmontague
@ tmontague | May 14 2008
Founder, Co: Collective We invent and reinvent
businesses, brands and products.
Tweets 972
Followers 6,866
Following 257
Audience Social Media Usage [continued]
ONLINE
ACTIVITIES
Insights :
- 35% of tmontague's
consumer audience has
been identified as a *Geo
Location.