1. Cloud Computing Expanding IT flexibility and agility Virgílio Vargas IBM [email_address]

2. A Crisis of Complexity. The Need for Progress is Clear. 85% idle In distributed computing environments, up to 85% of computing capacity sits idle. Explosion of information driving 54% growth in storage shipments every year. 1.5x 70¢ per $1 70% on average is spent on maintaining current IT infrastructures versus adding new capabilities.

4. The layers of IT Services in cloud computing Infrastructure as a Service Platform as a Service High Volume Transactions Software as a Service Servers Networking Storage Middleware Collaboration Business Processes CRM/ERP/HR Industry Applications Data Center Fabric Shared virtualized, dynamic provisioning Database Web 2.0 Application Runtime Java Runtime Development Tooling

5. An effective Cloud Computing deployment is built on a Dynamic Infrastructure and is highly optimized to achieve more with less…. = CLOUD COMPUTING … leveraging virtualization, standardization and automation to free up operational budget for new investment. VIRTUALIZATION + STANDARDIZATION AUTOMATION + Increased Flexibility Reduced Cost

11. An architectural model that includes standards based interfaces is key … Service Creation & Deployment Service Request & Operations Service Provider Service Definition Tools Service Publishing Tools Service Fulfillment & Configuration Tools Service Reporting & Analytics Service Planning Role-based Access End Users, Operators Service Catalog Operational Console Cloud Services Cloud Platform Operational Support Systems (OSS) Business Support Systems (BSS) Infrastructure Services Software Platform Services Application, Process and Information Services Standards Based Interfaces Standards Based Interfaces Standards Based Interfaces

13. Current IT Services that are adopting cloud models IT Services Service Management Virtualization Physical Layer E-Mail, Collaboration Software Development Test and Pre-Production Data Intensive Processing Information Infrastructure Service Catalog Request UI Operations UI Dynamic Scheduling Monitoring Capacity Planning SLA Virtual Applications & Middleware Virtual Clients Virtual Networks Virtual Storage Virtual Servers IBM & Other Storage Networking System x, BladeCenter IBM System z Power Systems Non-IBM Servers

14. What IT Services workloads are we seeing move to cloud delivery? Single virtual appliance workloads Test and Pre-production systems Mature packaged offerings, like e-mail and collaboration (see http://www.lotuslive.com) Software development environments Batch processing jobs with limited security requirements Isolated workloads where latency between components is not an issue Storage Solutions/Storage as a Service Backup Solutions/Backup & Restore as a Service Some data intensive workloads if the provider has a cloud storage offering tied to the cloud compute offering 1 2 3 4 5 6 7 8 9

16. Develop a roadmap that leverages both public and private cloud computing to support your overall strategy. Fixed Traditional IT Managed Operations Public Cloud Services Private Cloud Services Financial Models Delivery Models Off Premises Shared Variable Off Premises Dedicated On Premises Utility Mixed On Premises

18. Managing security, audit & compliance, and systems requires technologies for cloud. We Have Control! It’s located at X. It’s stored in server’s Y, Z. We have backups in place. Our admins control access. Our uptime is sufficient. The auditors are happy. Our security team is engaged. Who Has Control? Where is it located? Where is it stored? Who backs it up? Who has access? How resilient is it? How do auditors observe? How does our security team engage? Today ? ? ? ? ? ? Tomorrow

23. IBM Cloud Computing Leadership Establishing cloud reference architectures Delivering cloud enabling technologies and products Managing cloud computing centers around the world Providing consulting and implementation services for Cloud computing Helping clients speed time to market and reduce costs 1 2 4 3 5

24. Thank you! For more information, please visit: ibm.com/cloud Or contact me at: [email_address]