24. Apple MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 COMMITTED BUYER LIKE THE BRAND SATISFIED BUYER SATISFIED/HABITUAL BUYER SWITCHERS/PRICE SENSITIVE
25. Apple MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 MARCH 2010 SEP 2010 MARCH 2011 3M 6M 12M 9M 15M