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IPAD VS Tab

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Publicada em: Tecnologia, Negócios
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IPAD VS Tab

  1. 1. GALAXY Tab VS iPad
  2. 2. In the beginning, there was TV... ... then internet came along
  3. 3. Tablet = comfortable computing And now we have …
  4. 4. He is ………. Innovator
  5. 5. what can you do with a tablet ?
  6. 6. We are climb PLC curve
  7. 9. Apple
  8. 10. Apple Products
  9. 11. Products
  10. 12. Apple
  11. 13. Apple Location : Cupertino
  12. 14. Apple Distribution structure
  13. 15. Location: Dallas, Texas
  14. 16. Empire tower Location: Dallas, Texas
  15. 17. Distribution
  16. 18. Apple Performa nce and Stra tegy
  17. 19. Apple 9.7 in + =
  18. 20. Apple
  19. 21. Apple
  20. 22. 7 in 10.1 in
  21. 24. Apple MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 COMMITTED BUYER LIKE THE BRAND SATISFIED BUYER SATISFIED/HABITUAL BUYER SWITCHERS/PRICE SENSITIVE
  22. 25. Apple MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 MARCH 2010 SEP 2010 MARCH 2011 3M 6M 12M 9M 15M
  23. 26. Apple
  24. 27. Apple MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 1 day 70 days 300,000 1,000,000 iPad
  25. 28. Apple MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 1 day 70 days 300,000 1,000,000 95% 98% iPad
  26. 29. Apple MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 MARCH 2010 SEP 2010 MARCH 2011 3M 6M 12M 9M 15M
  27. 30. MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011
  28. 31. Apple MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 MARCH 2010 SEP 2010 MARCH 2011 3M 6M 12M 9M 15M
  29. 32. MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 1 month 3 months 3,000 30,000 66% Galaxy tab 28% iPad iPad Galaxy tab 52% 36%
  30. 33. Apple MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 Round one
  31. 34. Apple MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 MARCH 2010 SEP 2010 MARCH 2011 3M 6M 12M 9M 15M Space reveal for tab 10.1
  32. 35. Apple iPad 2
  33. 36. Apple iPad 2 499 $ Tab 10.1 price
  34. 37. Apple
  35. 38. Apple MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 MARCH 2010 SEP 2010 MARCH 2011 3M 6M 12M 9M 15M Space reveal for tab 10.1
  36. 39. Apple
  37. 40. Apple You are coppycat
  38. 41. Apple MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 MARCH 2010 SEP 2010 MARCH 2011 3M 6M 12M 9M 15M Space reveal for tab 10.1
  39. 42. Apple MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 First week 3 months 1,00,000 14,000,000 300,000 In thailand
  40. 43. Apple MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 First week 3 months 1,00,000 14,000,000 95% 98% iPad 68% Galaxy tab 21% 57% 26% iPad Galaxy tab
  41. 44. MARCH 2010 SEPTEMBER 2010 PRESENT MARCH 2011 MARCH 2010 SEP 2010 MARCH 2011 68% 21% 98% 57% 26% 66% Galaxy tab 28% iPad Galaxy tab 36% 52% 66% 28% 95% 98%

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