Mimbdstar

Presentation of ©Mimbdstar
(Multimedia Instruction Manual Durable Goods)

As is the Mimbdstar? (Elevator Pitch)

• This is an innovative format which surpasses the old
instruction manuals in paper or scanned in PDF format into
something of the past.
• The format is the production of electronic manuals
multimedia (images, texts, videos) , a platform of optical discs
(CD-rom/DVD/etc ...) for durable goods (cars, electronics, etc
...) in any programming. May contain targeted advertising.
• The format is registered as an intellectual property by the
Copyright Office of the United States of America.

The Mimbdstar already been used?
• Mimbdstar was introduced to some multinationals.
• Shortly after filing for Mercedes Benz, the company launched in
2003 Mimbdstar in their vehicle class E in Brazil.

Record U.S.
After seeing that their
intellectual property has been
violated the copyright holder
(copyrights) also decided to
register in the U.S. to strengthen
the protection of Mimbdstar.
The record was reviewed and
granted by the U.S. Copyright
Office under number TXu1-253-
737.

What is Copyright?
• Applicable law and legal considerations.
• Copyrights are species of the genus intellectual property
and endow the authors of intellectual works a temporary
privilege of use and enjoyment for having contributed to
the development of arts and scientific progress of
humanity.
The protection of such rights is, therefore, two reasons of a
different nature:
1) reward authors with the prerogative to realize the fruits
of their labor,
guaranteeing them the exclusive right to use, reproduce
and publish their works, and
2) promote the development of arts and science in search
of the common good desired by society.

Copyright in the Constitution of Brazil
• Given the importance of these rights, many countries
have come to include them in the list of fundamental
rights and guarantees provided in the Constitution
itself. This is the case of Brazil, a country whose
Constitution contains the following provision:
Section 5 - All are equal before the law, without
distinction whatsoever, guaranteeing Brazilians and
foreigners residing in the country the inviolable right to
life, liberty, equality, safety and property, as
follows :(...)
XXVII - belongs to authors the exclusive right to use,
publication or reproduction of their works,
transmissible to the heirs as long as the law setting.

Brazilian Copyright Law (Law
9.610/98) provides:
• Article 7 intellectual works that are protected are creations
of the spirit expressed by any means
or fixed in any medium, tangible or intangible, known or is
invented in the future,
such as
(...)
XI - adaptations, translations and other transformations of
original works,
presented as a new intellectual creation;
XIII - collections or compilations, anthologies,
encyclopedias, dictionaries, databases and
other works, which, in selection, organization or
arrangement of their contents, constitute
intellectual creation.

Protection of shapes / forms of
expression.
• To fit the format as a literary work, it is essential
that it be fixed in writing, must necessarily be a
story or argument with detailed description of
the elements on which the format is based and
made operational.
In regard of item XIII, it is shown that the format
is actually the result of a selection of several
elements arranged, constituting therefore a work
intellectual worthy of protection.
• Source: Andrade, Gustavo Luiz Heitor of Piva. Formats TV programs
and their protection: Utopia or reality? In 2005.

Judgment © Mimbdstar x Philips (1)
• The Mimbdstar fits as a literary work, it constitutes a systematic roadmap
and various elements that constitute themselves as a creation of their
own. The passage from the decision of action against copyright Mimbdstar
Philips reinforces just that:
"Saying, in short, that anoints created" intellectual work of information
engineering, namely the structuring of multimedia information for durable
goods in the database, which called Multimedia Instruction Manual
Durable Goods - "© Mimbdstar." Such intellectual creation, because gifted
with creativity and originality, gave rise to the obtaining, by the author, the
Certificate of Registration issued by the National Library of the Ministry of
Culture, so that the "format" prepared by the author enjoys the legal
protection for STATUTORY Law 9.610/98. Furthermore, the author
obtained the registration of its establishment to the Copyright Office of
the United States, a fact that guarantees protection globally, especially on
account of international treaties that deal with the matter "

Judgment © Mimbdstar x Philips (2)
• Elsewhere in the magistrate court adds:
Initially, a true must be set as a premise, the author did not claim at any time, having "invented" the electronic manuals,
there is no such statement in the application. In fact, the application reads as follows: "More than an idea framed, a process
or method, the author's intellectual creation was the material manifestation of the idea through structured, the FORMAT
Mimbdstar, content with systemic predetermined script, the start to finish (...) "(pages 03, second paragraph). i [no italics in
original] As seen, the author does not seek legal protection of" idea ", but what once idealized was structured in a specific
format, with systematic script from beginning to end. The defendant, however, says that production of the author 'was
nothing more than a simple "idea", since the electronic manuals are used in large scale, and the author's work "more a
manual" among the various existing. This claim given, however, can not be upheld, what intellectual work,
the author enjoys the presumption arising from registration with the competent bodies.Indeed, â ostension of the
Registration Certificate (duly attested on file) generates the clear conviction that the intellectual work of the author bears
the characteristics of: literalness, creativity and originality. Not so, the author would not have achieved the aforementioned
Certificate of Registration. As is well known, the simple "ideas" are not eligible for registration with the National Library of
the Ministry of Culture. Dai because, unlike the defendant argued that the author's work is not just the "idea" goes far
beyond that, since the idea was translated (externalized) in a project properly structured material in a specific format, which
deserves protection. It is worth remembering that the acts of the government - as are the National Library Foundation of
Culture Mlnistério - enjoy the presumption of truth and legitimacy. this way. having been the record of the intellectual work
before regular organ of the Government it is for the defendant rebut that presumption arising from registration. However,
this was not done, so you have an original and creative intellectual work of the author and therefore, worthy of protection.
Depending already decided the Superior Court of Justice " The protection of copyright is independent of record, which is
optional. Effective, the record protects the rights and worth as evidence of prior "(REsp 655.015/PR, 3rd T., Rel. Min
Humberto Gomes de Barros, j. 07.05,2 OO7, DJ 13.08.2007). As part of that previous Minister Carlos Alberto Menezes Law in
vote-view, seated left that "you can not discredit the existence of its own registration, failing to make it useless to stop the
system of copyright protection."

The In-Process 483.O1.20O8.0O18O4

Decision (Judgment) Court of São Paulo
(precedents of higher courts / jurisprudence)
©Mimbdstar x Philips (3)
• Copyright - The author obtained a certificate of
registration issued by the National Library of the
Ministry of Culture, so that the format prepared
by the author enjoys legal protection STATUTORY
Law 9.610/982003 presumption of truthfulness
and legitimacy - having been the record of regular
work before intellectual organ of government, it
is for the defendant rebut that presumption
arising from the record, however, is not
discharged its mister - Article 252 of the Internal
Appeal lacking (Vote 23302).

Legal Issues Specific ©Mimbdstar
(Idea vs. Expression Form / Format)
• According to item XI of article 7 provides for a type of original works:
"Adaptations, translations and other transformations of original works, presented
as a new intellectual creation."
Instruction manuals are old public domain. Mimbdstar that occurs is a
transformation that left configured as an intellectual creation as the copyright law
allows adapted from other works may be considered original.
And also the idea behind the Mimbdstar is the production of electronic
manuals. The record does not protect the idea Mimbdstar "Producing electronic
manuals" but one of the possible formats for electronic manuals.
When the record Mimbdstar, the author was advised by a company of brands and
patents. The author had the idea to make electronic manuals, but was told that
this idea would not be subject to registration, but if the author did a specific
configuration of electronic manual (a format based on the idea) would have
copyright protection.
Thus the Mimbdstar is based on the idea of producing electronic textbooks, but is
configured such that it is a form of expression among the various possible idea
of "electronic manuals".
An example if companies want to make electronic manuals in PDF, is another type
of electronic manual. If they want a different electronic manual can
Mimbdstar. Just can not do the same format Mimbdstar.

Area Business
• Sector multimedia instruction manuals of durable goods (new sector, since
currently the only companies making presentations of their products
(consumer durables) in simple descriptions on paper).
• All instruction manuals are current or paper or made available in PDF
format (Adobe Acrobat Reader).
• The Mimbdstar is not a simple digitization of old books, but this is an
innovative format that combines several elements that makes it an own
intellectual creation.
• The possibility of targeted advertising is the major factor that can monetize
Mimbdstar, because it will be delivered to consumers directly with the
product or otherwise made available for promotional customers.
• Customers are all companies that produce durable goods (cars, telephones,
etc ...) from around the world who are interested in using Mimbdstar.
• Generally more complex products are more difficult to understand how they
are used correctly by consumers and therefore can have a greater demand.

Product or service
• This is the licensing of production format Posted:
instruction manuals multimedia (text, images, videos, etc.
..) on optical disks (CD-ROM, DVD, Blue-ray, etc ...) for of
durable goods (cars, electronics, etc ...).
• The Service may be a simple licensing (authorization for
the company to do as you wish) or assist in producing the
same, ie, produce videos using the product (durable),
images, text, photos, made as a multimedia production
company together. • The sale of targeted advertising can
also be a service provided by the company Mimbdstar.

How does the company make money?
(Part 1)
• 1) Advertising directed.
• How? By producing a Mimbdstar of a vehicle (eg a
durable good) can make targeted advertising to
consumers for vehicles with the permission of the
client company. They can be sold videos, links to
product sites linked to the target audience.
• In the case of vehicle can be transmitted
advertisements parts, gas stations, tires, etc ...
• Another example. In a Mimbdstar a smartphone
can be disseminated advertisements for mobile
operators, applications, etc ...

Example: Advertising directed screen
Mimbdstar

How the company will earn money
(part 2)
2) Licensing Mimbdstar.
• How? Offering and presenting the Mimbdstar
for companies. If the company chooses to
produce itself, may be charged by the number of
units produced (optical discs). It can also be a
license by product, company and country
information.

(part 3)
3) Producing Mimbdstar.
• How? The client company may choose to have
our company produces Mimbdstar, videos, texts,
which can be performed by the client company
or with the data it provided.

(part 4)
4) Actions for recovery of royalties.
• How? Filing lawsuits, as does Microsoft and
several other copyright holders for companies to
pay for copyright infringement.
• How is the record of the U.S., the Berne
Convention extends protection to several
countries. Thus, the U.S. record is valid in several
countries around the world.

What differentiates the company from
competitors?
• The difference is the record already given by
the U.S. Copyright Office, which gives the
exclusivity as long as required by law for the
exploitation of intellectual property exclusively.
• After the lapse of time (70 years after the
author's death) becomes public domain.

Key partners
• Key Partners Key partners will include:
1) Companies that produce optical discs
2) Companies producing promotional videos;
3) Producers of digital marketing
4) Producers of multimedia content
5) Other that prove to be strategic for the
Mimbdstar.

Key Activities
• The key activities in my view are:
1) Register the brand and logo Mimbdstar;
2) Register your domain in the internet;
3) Open a Web site with displays of Mimbdstar
to arouse interest in client companies
(durable goods);
4) Open a multimedia production company
capable of producing content.

Key Features
• The biggest key feature is the intellectual
property, ie, registration with the U.S. Copyright
Office that provides a legal monopoly over the
world to produce © Mimbdstar for 70 years
after the death of the author (U.S.). After this
period the property becomes public domain and
exclusivity ends.
• From this point forward the company will have
normal competition.

Proposed Value
• One solution is the environment as optical disks do not need role as
the old manuals.
• Resolve the solution to provide better products that are durable
goods. The old instruction manuals only writings are difficult to
understand and horrible for consumers.
• The Mimbdstar makes life easier for consumers and may also contain
other things that can build customer loyalty and promotional videos,
advertisements of your product or advertisements of products related
when she bought, links to sites, numbers to participate in promotions,
product history, etc ...
• Advertising directed to consumers and potential data supplied by
them in exchange for promotions and other marketing strategies.

Customer Relationship
• Customers are essentially legal entities
(companies producing durable goods).
• But the site may also contain Mimbdstar
produced manuals so you can help the end user
to view, compare the manuals, which liked to
vote for more , searching manuals Mimbdstar
among other strategies targeted marketing.

Distribution Channels
• • The distribution will occur with the pressing
of the optical disc and go to the industry that
sells the product, being inserted Mimbdstar
with the product that the end customer will
buy or can also be distributed by the client
company for promotional purposes.

Customer Segments
• Who will pay the client company is a producer
of durable goods for the production license, as
the mode you choose.
• The customer can purchase Mimbdstar for
free promotional or so embedded with the
product.

Cost structure and partnership with
investors
• The funds raised will be used for the site basically
mimbdstar production of manuals, presentation to
large corporate customers, legal services if the
property is violated (copies made without license),
opening the business, trademark registration , the
domains on the Internet.
• The founder will want to receive 1/3 (one third) of
all revenue generated by Mimbdstar: Licenses,
Mimbdstares productions, lawsuits. 2/3 can
become partners with investors.

Generating Revenue
The revenue generation will depend on how many licenses are sold,
the amount of optical discs that contain the Mimbdstar are produced,
how many lawsuits charging copyright is expired.
• To give an example of the action against Philips Mimbdstar was
worth R $ 597,000.00. Was won in the first and second instance it
awaits action. The decision was based on fine of copyright law to 3,000
times the value of the work copied. To enter the action we calculate
the value of the property on which it was inserted mimbdstar 4000
(plasma TV) times 1% of the value of the property
• This same measure can be used in the collection of licenses or in
negotiations with the client companies.
• In Preferably, the focus is on generating revenue through marketing
and site licenses rather than lawsuits, especially in the sale of
advertising space within the Mimbdstar how to link to websites,
banners, videos, etc ...

Current Status of Project / Company
• The project is at the source. No public company, there is no record of
the domain in the internet, not just the brand and the PTO.
• Only the intellectual property is registered in the U.S. Copyright
Office under number TXu1-353-737 and in Brazil in the Copyright
Office ( EDA) of the National Library.
• There are ongoing actions recovery against the Mercedes-Benz and
Philips were two companies for which the project was presented.
• I want to follow along with it because the record U.S. has a much
higher value, addition of American justice to be more rigorous in
copyright protection (copyrights) of Brazil. So I think there is great
potential regardless of the outcome of lawsuits in Brazil.

Table of Values
* Copying license © Mimbdstar by the
company / industry: ............ $ 5,000.00
* Refers to a valid annual permit for the company worldwide with
unlimited units.

• Note: In case of copying without permission of the copyright holder
the company liable for civil and criminal counterfeiting as the
copyright legislation of the country where the offense is committed.
In Brazil, the fine is 3,000 times a copy and copied in the U.S. may
reach U.S. $ 200,000.00 in addition to criminal liability.

Founder (founders)
I graduated in law in 2010 and now I graduate in tax law.In 2002 worked in the cd-rom, making presentations on CD's for
businesses. Registered in a format which I called Multimedia Instruction Manual Durable Goods (MIMBD) or Mimbdstar ©the
Copyright Office of Brazil and the U.S. Copyright Office of the United States of America.
I presented some multinationals (Philips, Volvo and Mercedes-Benz) and two of them used the format. Shortly after filing for
Mercedes Benz,the company launched in 2003 Mimbdstar in their vehicle class E. URL of the news:

http://www.parana-nline.com.br/canal/automoveis/news/46007/?noticia=M+BENZ+CLASSE+E+CHEGA+COM+MANUAL+EM+DVD

I went with lawsuits charging copyright and got some success. The two companies have recognized that the project wasmy own,
but decided to contest in court.
I pulled away a little project for my degree in law.With the record in U.S. hands would like to partner with some investors to make
MIMBD(Name) Mimbdstar U.S.
Since I am trained in the law would work in company as CEO, but also more connected to the legal area, on issues that may
involve the legal protection of intellectual property, shares judicias the collection of royalties, contracts licensing of intellectual
property among other functions, because I am interested in the area of intellectual property right.

URL professional profile on Linkedin:
http://br.linkedin.com/pub/paulo-eduardo-martins-pelegrini/4/122/1a0

For more information (documents, financial information, business plan, etc ...) please visit the company's profile in GUST - social
network for investors: https://gust.com/c/mimbdstar

Contact MSN and email mimbdstar@hotmail.com
Contact for license production © Mimbdstar: send an email to mimbdstar@hotmail.com with the subject "License production."

Final presentation to investors and the general public

Mimbdstar

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