You know how to put together some pretty awesome email and nurturing campaigns. Great – what’s next? Step up to the next level with something different! In this webinar, you will learn how to create campaigns to help drive awesome results and have a little fun at the same time. Mathew Sweezey, Sales Manager at Pardot, is back with part 3 of his webinar series. I promise – Mathew saved the best for last! Join us as he takes us through the creation of these power-packed campaign approaches.

1. Advanced
Marke.ng
Tac.cs
with
Marke.ng
Automa.on
Strengthen
Your
Marke.ng
Game
Presented
by:
Mathew
Sweezey,
Marke.ng
Evangelist,
Pardot
LLC
March
22,
2012

2. Agenda
• Tweet
Tweet
• Video
Tracking
• Trade
Show
Kiosks
• Advanced
Social
Engagement
• Dynamic
Content

3. Tweet
Tweet
Tracking
and
Engaging
with
Twi6er

5. What
You’ll
Need
• Upload
Content
• Schedule
Post
• Relevant
message
• Track
Conversions

6. Video
Killed
the
Radio
Star
Using
new
Mediums

9. What
You’ll
Need
Video
Uploaded
to
Hos.ng
site
•
• Custom
Redirect
• Automa.on
rule
for
segmenta.on
and
other
ac.ons

10. Trade
Show
Kiosk
Forms
Make
life
easier
on
the
road

12. What
You’ll
Need
• Input
Device
(iPad)
• Form
in
Kiosk
Mode

13. Facebook
iFrames
Advanced
Social
OpJons

15. What
You’ll
Need
• List
of
lost
Opps
• Call
Script
• Follow
up
Email
• Landing
Page
• Form

16. Dynamic
Content
Dynamic
TargeJng
/
RetargeJng

18. What
You’ll
Need
• Content
• Dynamic
Content
Block

19. QuesJons
Stupid
ones
are
Okay!

20. Contact
InformaJon
Pardot
Mathew
Sweezey
950
East
Paces
Ferry
Rd
Sr.
Sales
Execu-ve
Suite
3300
mathew.sweezey@pardot.com
Atlanta,
Georgia
30326
@msweezey
404.492.6848
877.3B2B.ROI
www.pardot.com