Take advantage of smartphones and the use of an app as a local tour guide to encourage the arrival of Tourists to your city. The process of defining the travel plan becomes easier for the Tourist when you offer an application that helps him reach and visit the most emblematic places either by GPS navigation, either by indoors proximity systems. At any time the Tourist can know which local and closest notable events are taking place.

1. Tourism 360º

2. Tourism 360º
Unicorn
PLATAFORMTourism 360º
Allows full customization adjusted to customer layout (image, colors, etc.)

3. Tourism 360º
Lisbon Restaurants Museums Inside Spaces

4. Tourism 360º
Lisbon Restaurants

5. Tourism 360º
Desired Region(s) to Visit
Theme(s) Area(s)
Time of Stay
Number of Persons
Type of Transport
By clicking on the Active button, the system
immediately makes available an arrow that
allows the Tourist to define priorities and helps
the system to establish the order of presentation
of the best suggestions of tour packages.
Tourism 360º
Definition of Type of Stay
Choose and Order Parameters
To start the Tourist needs to feed a certain
number of parameters whish allows the system
to process data and propose a set of
suggestions of itineraries that comply with the
data given:
- Theme(s) Area(s);
- Time of Stay;
- Number of Persons;
- Desired Region(s) to Visit;
- Type of Transport;
- Available budget.
Send Configuration
Active or Inactive state!
In this particular case the button is Active which
means that the Tourist wants this filtering criteria
to be taken in consideration.
Available Budget
These buttons, for example, are Inactive!
It means that these filtering criteria's weren’t
selected by the Tourist and therefore don’t limit
the selection to any region / budget in particular.

6. Tourism 360º
Tourism 360º
Definition of Type of Stay
Theme(s) Area(s)
Time of Stay
Number of Persons
Type of Transport
By clicking and feeding for example the "Type
of Transport" button the Tourist allows the
system to elect proposals / tour packages
structured itineraries / routes that will take into
account not only the Type of Transport given,
but also the Number of Persons, Theme(s)
Area(s), Time of Stay and the Budget that the
Tourist has available to spend during his stay.
The system takes in to consideration the
combination of all the data given to the active
parameters.
Clicking for example on the "Number of
Persons" allows the system to organize and
elect proposals / tour packages / structured
itineraries / routes that take into account this
data.
Definition of Filtering Parameters
New Configuration
Pressing each of these buttons allows the
Tourist to define / select the specific data /
option(s) associated with each parameter!

7. Tourism 360º
Tourism 360º
Definition of Type of Stay
Theme(s) Area(s)
Time of Stay
Number of Persons
Type of Transport
History (Castles, Monasteries and Palaces)
Atlantic and River Beaches
Health and Wellness
Golf, Natural Parks, Adventure
Wine, Food, Crafts and Traditions
Clicking the “Theme(s) Area(s)" button allows
the Tourist to view and choose one or more
themes. The themes selected will be analyzed
and taken in consideration with the other
parameters to give and present the Tourist the
best series of proposals / package tour
itineraries / structured pathways that can be
attend / visited during his stay.
Definition of Filtering Parameters
New Configuration

8. Tourism 360º
Tourism 360º
Definition of Type of Stay
Time of Stay
Number of Persons
Type of Transport
1 to 2 Days
3 to 4 Days
5 to 6 Days
1 Week
2 Weeks
Theme(s) Area(s)
Analyzing in detail another button, for example
"Time of Stay" allows the Tourist to inform the
system of how much time he has available to
visit and thus receive a number of proposals /
tour packages structured itineraries / routes that
can be attend / visited during his stay.
Definition of Filtering Parameters
New Configuration
One of the major advantages of this app is that
it allows the Tourist at any time to change the
parameters of the visit. During his visit if
anything not programed happens the Tourist
has always available a button that allows the
redefinition of the filter parameters.

9. Tourism 360º
Tourism 360º
Definition of Type of Stay
Definition of Filtering Parameters
Theme(s) Area(s):
- History (Castles, Monasteries and Palaces);
- Atlantic and River Beaches.
Time of Stay:
- 3 a 4 Days.
Number of Persons:
- 3 Persons.
Type of Transport:
- Rented Car.
Presentation of the Best Suggestions
Proposal 1: Tourist Route 3/4 Days
Proposal 2: Tourist Route 3/4 Days
Proposal 3: Tourist Route 3/4 Days
Space where the summary of filter parameters is
presented to the Tourist.
Space where the app presents the several
proposals of Tourist Routes that meet the filter
criteria defined in the previous screens.
Let's see in detail Proposal 1!

10. Tourism 360º
Comunica
Tourism 360º
Guiché
Starting / Arrival Point
Points of Interest
Points of interest - Palaces
Palaces / Museums with Digital Guide
Historical Sites / Viewpoints
Proposal 1: Tourist Route 3/4 Days
For each of the proposals the system presents
in some detail the various types of Points of
Interest as well as the most recommended
route.
Space that lists the various types of “Points of
Interest” that exist on the route and the kind of
digital content that is available / provided to the
Tourist in each of the established points. For example let's look at the detail the system
can provide to the Tourist in cases classified as
Points of Interest with Digital Guide. Press the
respective icon!
Through satellite navigation (GPS coordinates)
the app helps and guides the Tourist at any time.
Naturally unaware of the territory, by using the
system the Tourist has a exact knowledge of his
position on the map. This information gives him
a greater sense of security, because he knows
where he is and has a device that is driving him
all the way.
GPS
GPS

11. Tourism 360º
Museums Inside Spaces

12. Tourism 360º
Tourism 360º
Proposal 1: Tourist Route 3/4 Days
Guiché
Palaces / Museums with Digital Guide
1st Point of Interest:
- On day 2 or 3 - Palace of Pena (Sintra)
2nd Point of Interest:
- On day 3 or 4 - Nacional Coach Museum
Lets choose this example of Sintra (Pena
Palace) which is classified as a Point of Interest
with Digital Guide.
Click on the image!
Proposal 1: Tourist Route 3/4 Days
Tourism 360º
Guiché
Palace of Pena
Terrace of Arches:
Click the Image to see a 360º View
Next

13. Tourism 360º
Tourism 360º
Proposal 1: Tourist Route 3/4 Days
Guiché
Palaces / Museums with Digital Guide
Descriptive space that explains in detail the
historical elements that are associated. The
text can also include links that allow access to
Internet sites with more details related to the
point of interest in analysis.
In the 12th century it was built in this place
romanesque church , named Nossa Senhora da
Pena. In 1503 King D. Manuel I, started a convent
for the St Jerome Order. Between 1503 and 1511 it
is erected a timber building, followed by another one
in stone (1511). In the actual Palace we still have
from the original monastery the late Gothic cloister
and the magnificent alabaster altarpiece that is
conserved in the Chapel.
Designed by the French sculptor Nicholas
Chancerenne between 1528 and 1532 with
sculptural figuration inspired by the new Testament,
emphasizing the scenes of Christ's childhood.
Tourism 360º
Proposal 1: Tourist Route 3/4 Days
Guiché
Palaces / Museums with Digital Guide
In 1838 when D. Fernando II purchased the property
which was in ruins, partly by 1755 earthquake.
D. Fernando II decided to restore and expand the
remains of the ancient monastery in the revivalist
style vogue of the late 19th century.
Eschwege, the architect did this project using
elements of neo-Gothic Germanic, and other
oriental architecture. After the death of D. Fernando
II, the palace is acquired by King D. Carlos.
The D. Amelia Queen lives here until the end of the
monarchy in 1910.
Next

14. Tourism 360º
Comunica
Capela
Quarto da Rainha
D. Amélia
Piso Superior do Claustro
Claustro
Piso Inferior do Claustro
Tourism 360º
Proposal 1: Tourist Route 3/4 Days
In a museum the use of this technology, oriented
for small / closed spaces with a meters scope
makes easy the possibility to assist and guide
the Tourist at anytime.
During the visit the Tourist is constantly being
monitored and when passing near a Beacon the
system gives him access to related content with
the local Point of Interest (painting, sculpture,
viewpoints
etc.).
In this case, the principle of operation for the
user is virtually identical to that shown in the
previous example. The previous navigation
scope focused on open spaces with a radius
action of Kms between the various points of
interest.
The only difference here is at the technological
level and the type of navigation through
Beacons - indoor proximity system.
iBeacon
iBeacon

15. www.paradigmshift.pt
“You can't manage what you can't
measure!”
“We Help You Narrow the Target and
Give you the Knowledge to Strike
The Problem!”

16. www.paradigmshift.pt
luis.oliveira@paradigmshift.pt
info@paradigmshift.pt
+ 351 210 103 934
+351 934 810 222
Thanks!