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- 1. Photo: Edible Shasta-Butte The role of local food in economic recovery in the Shasta/Lassen region Ken Meter Crossroads Resource Center (Minneapolis) California Center for Cooperative Development Growing Local Coalition Redding and Anderson, California Dan & Malinda Martin — Lazy 69 Farm July 10, 2012
- 2. ―Finding Food in Farm Country‖ Studies plus Maui & Hawai’i 83 regions (incl. 10 states) in 30 states & one province
- 3. Vision for local food economies Build: Health Wealth Connection Capacity
- 4. ―Local‖ foods may be the best path toward economic recovery in U.S.
- 5. ―Local‖ is a shorthand.... Photo: DSC
- 6. Goal: to build Community-Based Food Systems Photo: DSC
- 7. Business Clusters Kroger Athens Athens Farmers’ Market Farms Athens, Ohio ACENet Crumb’s Bakery Food processing businesses Casa Nueva
- 8. Dix/Hall Farm — Pomeroy, Ohio
- 9. Warren Taylor — Pomeroy, Ohio
- 10. Kroger Athens 13 Independent Stores in Ohio 22 Whole Foods Truckers Jeni’s Splendid Ice Creams Snowville Creamery Local labor Equipment suppliers Utilities Dix/Hall farm Packaging material Hamm farm suppliers
- 11. Snowville at Paw Paw Fest
- 12. Business Clusters Jeni’s Splendid Ice Creams ―Our growth is based on Snowville’s growth.... We are always in communication with each other.‖ – Jeni Britton Bauer
- 13. Snowville at Paw Paw Fest
- 14. green energy electricity, fuel, wate r Strawberries Raspberries nanofiltered Blueberries skim milk Peaches Pears Apricots Jeni’s Splendid Milk: Sweet Corn Ice Creams Snowville Creamery Basil Honey etc: from various Ohio farms Local Employees Process own flavors Employees in season buy local
- 15. Next steps New collaboration: • Snowville Creamery brings produce & milk to Columbus • Columbus Food Bank stores these foods at warehouse • The Greener Grocer sells these foods in retail store
- 16. Next steps This is viewed as a step toward delivering fresh food to low-income consumers
- 18. Finding Food in the Shasta/Lassen Counties: Region Lassen Modoc Shasta Siskiyou Tehama Trinity Map: Southern California Equestrian Network
- 19. The Shasta/Lassen Region • 344,116 residents • Receive $11 billion of income each year
- 20. Personal income in Shasta Region, 2001 - 2010 4.0 3.5 3.0 $ billions (2010) 2.5 Manufacturing Retail Professional / scientific 2.0 Health care & social assistance Government 1.5 Finance & Insurance Interest, dividend, rent 1.0 Transfer payments 0.5 - 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
- 21. households - 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 Less than $10,000 $10,000 to $14,999 $15,000 to $19,999 Source: Federal Census $20,000 to $24,999 $25,000 to $29,999 $30,000 to $34,999 $35,000 to $39,999 $40,000 to $44,999 (29%) below 100,000 people 185% of poverty $45,000 to $49,999 $50,000 to $59,999 $60,000 to Household income in Shasta Region, 2006-2010 $74,999 $75,000 to $99,999 $100,000 to $124,999 $125,000 to $149,999 $150,000 to $199,999 $200,000 or more
- 22. The Shasta/Lassen Region Food & Farm Economy • 5,159 farms • 6% of California’s farms Source: USDA Agriculture Census 2007 Photo: Edible Shasta—Butte
- 23. The Shasta/Lassen Region Food & Farm Economy • 63% of farms sell less than $10,000 • 11% sell more than $100,000 Source: USDA Agriculture Census 2007
- 24. The Shasta/Lassen Region Food & Farm Economy 54% of farms are less than 50 acres Photo: Edible Shasta—Butte
- 25. The Shasta/Lassen Region Food & Farm Economy Cattle & Calves $105 Fruits, nuts & berries** 104 Forage (hay, etc.)** 58 Ornamentals** 49 Vegetables** 32 Milk 14 Wheat** 11 ** incomplete data
- 27. the Shasta/Lassen Region Food & Farm Economy • 156 vegetable farms • over $32 million sales Source: USDA Agriculture Census 2007
- 28. The Shasta/Lassen Region Food & Farm Economy • 1,002 farms sold over $104 million of fruit Source: USDA Agriculture Census 2007 Photo: Edible Shasta—Butte
- 29. 614 farms sell direct to consumers $2.2 million in sales 34% rise in farms 9% rise in sales 2002 - 2007 Source: Census of Agriculture 2007 Photo: Edible Shasta—Butte
- 30. the Shasta/Lassen Region Food & Farm Economy • 97 farms sell organic products • $13 million in sales Photo: Edible Shasta—Butte
- 32. Farm Production Balance in Shasta/Lassen Region, 1969-2010 0.7 0.6 Cash Receipts Production expenses 0.5 Balance $ billions (current) 0.4 0.3 0.2 0.1 0.0 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 -0.1 Source: Bureau of Economic Analysis
- 33. Farm Production Balance in Shasta/Lassen Region, 1969-2010 0.8 Cash receipts 0.7 Production expenses 0.6 Balance $ billions (2010 dollars) 0.5 0.4 0.3 0.2 0.1 0.0 1977 1969 1971 1973 1975 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 -0.1 Source: Bureau of Economic Analysis
- 34. Farm Production Balance in Shasta/Lassen Region, 1969-2010 0.8 Cash receipts 0.7 Production expenses 0.6 Balance $ billions (2010 dollars) 0.5 0.4 0.3 0.2 $5 million less than 1969 0.1 0.0 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 -0.1 $500 million gain since 1989 Source: Bureau of Economic Analysis
- 35. The Shasta/Lassen Region Food & Farm Economy • Farmers produce $495 million of products per year And… • Spend $473 million to raise them Gain $22 million from production Averages for (1989-2010) Source: Bureau of Economic Analysis
- 36. The Shasta/Lassen Region Food & Farm Economy Plus… • Farm families earn $35 million of other farm-related income • And receive $13 million in federal supports each year Source: Bureau of Economic Analysis
- 37. Shasta/Lassen Region farm income by type, 1969-2010 0.25 0.20 Government Payments $ billions (2010 dollars) 0.15 Other Farm-Related Income Farm Production Balance 0.10 0.05 0.00 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 -0.05 -0.10 Source: Bureau of Economic Analysis
- 39. Crop and livestock sales in Shasta/Lassen Region, 1969-2010 0.6 0.5 Livestock $ billions (2010 dollars) Crops 0.4 0.3 0.2 0.1 0.0 1987 2001 1969 1971 1973 1975 1977 1979 1981 1983 1985 1989 1991 1993 1995 1997 1999 2003 2005 2007 2009 Source: Bureau of Economic Analysis
- 40. 33% of all farms reported net losses in 2007
- 41. Farm production expenses in Shasta/Lassen Region, 1969-2010 0.14 Feed purchased Livestock purchased 0.12 Seed purchased Fertlizer and Lime Petroleum products $ billions (2010 dollars) 0.10 Hired farm labor 0.08 0.06 0.04 0.02 0.00 1981 2007 1969 1971 1973 1975 1977 1979 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2009 Source: Bureau of Economic Analysis
- 42. $235 million of these farm inputs are sourced outside the region Source: Ken Meter using data from Agriculture Census 2007
- 43. Using local inputs would reduce these losses Compost at Pleasantview Farm (Circleville)
- 44. Also a region of food consumers...
- 45. Finding Food in Farm Country As farmers struggle... • Consumers buy $912 million of food each year • $800 million from outside region Source: Ken Meter using Bureau of Labor Statistics
- 46. Finding Food in the Shasta/Lassen Region Markets for food eaten at home millions Meats, poultry, fish, and eggs $ 116 Fruits & vegetables 98 Cereals and bakery products 68 Dairy products 57 ―Other,‖ incl. sweets, fats, & oils 193 Source: Census & BLS
- 47. All told, the Shasta/Lassen Region • Gains $22 million in production • Loses $235 million buying inputs • Loses $800 million buying food Potential wealth lost each year
- 48. Finding Food in Farm Country Total loss is: • $1 billion each year! • more than double the value of all food products raised in region
- 49. The good news is... Photo: Edible Shasta—Butte
- 50. Farm Production Balance in Current farm income compared to the Shasta/Lassen Region, 1969-2010 market Shasta/Lassen Region consumer 0.8 consumer market Cash receipts 0.7 Production expenses 0.6 Balance $ billions (2010 dollars) 0.5 0.4 0.3 0.2 0.1 0.0 1977 1969 1971 1973 1975 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 -0.1 Source: BEA and BLS
- 51. The Shasta/Lassen Region If region’s consumers bought $5 of their food directly from local farms each week... …farms would earn $89 million of new farm income
- 52. The Shasta/Lassen Region is not alone...
- 53. Data from each county in the Shasta/Lassen Region Photos: Edible Shasta—Butte
- 54. Farm Production Balance in Lassen County, California, 1969-2010 120 Cash receipts Production expenses 100 Balance $ millions (2010 dollars) 80 60 40 20 0 2003 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2005 2007 2009 -20 Bureau of Economic Analysis
- 55. Farm Production Balance in Modoc County, California, 1969-2010 200 Cash receipts Production expenses 150 Balance $ millions (2010 dollars) 100 50 0 1993 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1995 1997 1999 2001 2003 2005 2007 2009 -50 Bureau of Economic Analysis
- 56. Farm Production Balance in Shasta County, California, 1969-2010 100 Cash receipts 80 Production expenses Balance $ millions (2010 dollars) 60 40 20 0 1993 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1995 1997 1999 2001 2003 2005 2007 2009 -20 -40 Bureau of Economic Analysis
- 57. Farm Production Balance in Siskiyou County, California, 1969-2010 250 Cash receipts Production expenses 200 Balance $ millions (2010 dollars) 150 100 50 0 1993 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1995 1997 1999 2001 2003 2005 2007 2009 Bureau of Economic Analysis
- 58. Farm Production Balance in Tehama County, California, 1969-2010 250 Cash receipts Production expenses 200 Balance $ millions (2010 dollars) 150 100 50 0 1989 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 -50 -100 Bureau of Economic Analysis
- 59. Farm Production Balance in Trinity County, California, 1969-2010 10 Cash receipts Production expenses 8 Balance 6 $ millions (2010 dollars) 4 2 0 1995 2005 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1997 1999 2001 2003 2007 2009 -2 -4 -6 Bureau of Economic Analysis
- 60. State of California Source: USDA Agriculture Census 2007
- 61. Top Farm Products in California Top Farm Products in California, 2010 Grapes 10% Almonds Cattle & Calves 9% Ornamentals 7% 12% Strawberries 6% Dairy Lettuce 19% 5% Other Tomatoes 18% 4% Pistachios Walnuts 4% Rice 3% 3% Economic Research Service (2010)
- 62. Farm Production Balance in California, 1969-2010 45 Cash receipts 40 Production expenses Balance 35 $ billions (2010 dollars) 30 25 20 15 10 5 0 2001 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2003 2005 2007 2009 Bureau of Economic Analysis
- 63. U.S. data
- 64. Farm production balance for U.S. farms, 1929 -2011 400 350 U.S. Data Cash receipts 300 Production expenses Farm Production Balance $ billions (current dollars) 250 200 150 100 50 0 1929 1932 1935 1938 1941 1944 1947 1950 1953 1956 1959 1962 1965 1968 1971 1974 1977 1980 1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 -50 USDA / Economic Research Service
- 65. Farm Production Balance for U.S. farms, 1929 - 2011 500 450 U.S. Data 400 350 $ billions (2011 dollars) 300 250 200 Cash receipts 150 Production expenses Farm Production Balance 100 50 0 1929 1932 1935 1938 1941 1944 1947 1950 1953 1956 1959 1962 1965 1968 1971 1974 1977 1980 1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 -50 USDA / Economic Research Service
- 66. $ billions (2011) 0 5 10 15 20 25 1949 1951 1953 1955 1957 1959 1961 1963 U.S. Data 1965 1967 1969 1971 1973 USDA / Economic Research Service 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 Value of food reserved by U.S. farmers for home consumption, 1949 - 2009 2001 2003 2005 2007 2009
- 68. Sugar and Corn Sweetener Use in U.S., 1966 - 2008 160 140 Sugar 120 HFCS pounds per person Glucose 100 Dextrose 80 All sweeteners 60 40 20 0 1966 1968 1970 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 USDA / Economic Research Service
- 69. U.S. Youth Who are Overweight Percent by Age Percent 16 14.0% 14 12 10.7% 13% 10 10.7% 8 6 4.6% 4 4.1% 2 0 1963-70 1971-74 1976-80 1988-94 1999 Ages 6-11 Ages 12-17 >95th percentile for BMI by age and sex, based on NHANES I reference data Source: Troiano RP, Flegal KM. Pediatrics 1998;101(3):497-504. NHANES 1999, National Center for Health Statistics. Chart by Melinda Hemmelgarn
- 70. Consumption out of balance • 50% of U.S. public school students qualify for free / reduced lunch • 10% of households are ―food insecure‖ Source: USDA Mural: The Food Project
- 71. 3,000 deaths from foodborne illness each year Medical costs: $152 billion
- 72. Health suffers Medical costs of obesity are $174 billion per year — Source: CDC/Walters, Harvard Public Health/Colditz
- 76. Organic Sales
- 77. Organic Valley
- 78. $ millions - 100 200 300 400 500 600 700 800 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 Organic Valley sales, 1988 - 2011 2005 2006 2007 2008 2009 2010 $716 million sales 2011
- 79. Black Hawk region, Iowa
- 80. UNI Local Food Project 1998 3 institutions buy $111,000 of local foods 2009 26 buy $2,600,000
- 81. Local Food Expenditures by the participating institutions in the Black Hawk County Area, Iowa 1998-2009 Northern Iowa Food & Farm Partnership
- 82. Jobs, Fruit & Veggies, and Black Hawk County region If Black Hawk region residents purchased locally grown fruits and vegetables just 3 months out of the year: • 475 new jobs • $6.3 million in labor income added to local economy David Swenson, ISU Economist
- 83. Will Allen, Growing Power, Milwaukee
- 90. Pete Scherf — Michigan City, Indiana
- 92. Viroqua, Wisconsin • Economic Development Association buys building • 100,000 square feet • Regional food processing center
- 93. Viroqua Business Cluster Produce Distributor 1 Produce Distributor 2 Processors TBD Bakery & Public Space Nonprofits
- 94. Viroqua Business Cluster Hospital Produce Distributor 1 Root cellar Produce Distributor 2 Food Processors Organic TBD Valley co-op Schools Bakery & Public Space Amish Nonprofits farmers
- 96. U.S. Federal Policy Invest in communities rather than cash for commodities
- 97. Vision for local food economies Build: Health Wealth Connection Capacity
- 98. ―Finding Food in Farm Country‖ www.crcworks.org (612) 869-8664 kmeter@crcworks.org