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O'Reilly Media - Learning

Beth Harte at O'Reilly's Twitter Boot Camp, June 15, 2009, New World Stages in New York City.

TecnologiaNegócios
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Logistics of Integrating Twitter into your Existing Marketing & PR ,[object Object],[object Object],[object Object],[object Object]
This is why you need a plan
This is why you need a plan Image Source: www.bulldogblog.net/articles/wp-content/uploads/2009/02/money.jpg
This is why you need a plan Image Source: iStock.com
This is why you need a plan Image Source: http://teendriver.files.wordpress.com/2009/04/pinkslip.jpg
This is why you need a plan Image Source: iStock.com
Integrating Twitter into your marketing & PR plans Image Source: iStock.com
Twitter is just a tool Image Source: http://www.dow.com/infuse/news/download/lowres/tools.jpg
Is Twitter the right tool for the job? Image Source: http://www.monash.edu.au/pubs/monmag/issue20-2007/assets/images/opinion-obesity-2.jpg
Are people talking about your company?
Is your company ready to engage? Image Source: www.ald-inc.com
What if no one is talking about you? Image source: http://www.nyworms.com/images/groupcrickets.jpg
Don’t waste time, money & resources Image Source: thebsreport.files.wordpress.com
Integrating Twitter Image Sources: http://trouble.philadelphiaweekly.com/archives/jigsaw_cookie_cutter2.jpg
With Twitter you’re talking to everyone Image Source: iStock.com
Silos don’t work Image Source: iStock.com
This is what you are up against
Now that the glimmer is gone… Image Source: http://www.whatonearthcatalog.com/graphics/products/regular/CA3931.jpg
Are you ready for a lot of work?
Measuring Twitter Image Source: iStock.com
Return on Investment Image source: www.meditatus.co.uk
What’s the return? Image sources: http://www.mywasher.net/minfo/Images/money.jpg, http://mymoneymakingexperiment.com/wp-content/uploads/2008/12/make-money-blogging.gif
What’s the investment? Image sources: blogs.discovermagazine.com, www.ecu.edu, www.clydepumps.com/overview-2
Know your starting point Image Source: http://www.defenselink.mil/home/images/photos/2004-04/photoessays/pi040204d08.jpg
Create a Plan Image Source: iStock.com
Define the goal for using Twitter Image Sources: associatedcontent.com, wampower.com, blog.communiquepr.com, www.blogtalkradio.com, www.talkwow.net
Reactive vs. Proactive Image Sources: www.eurotraining.co.uk/fire.htm, www.rhodo.co.nz/images_b/Soothill-Garden-(4).jpg
Define Measurable Objectives Image Source: http://www.heartofwisdom.com/images/blog/mcups.jpg
[object Object],[object Object],[object Object],[object Object],Define Measurable Objectives
Types of Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurable Twitter Objectives ,[object Object],[object Object],[object Object]
Define the Twitter Strategy Image Source: nassaulibrary.org
Define the Tactic
Know your ending point Image Source: http://www.sweatyguineapig.com/wp-content/uploads/2008/09/crossing-the-finish-line.jpg
Tools to Measure
Do it all over again… Image Source: Flickr, ralphventon
Make management happy Image Source: iStock
Make management even happier

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