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ONLINE
BOOTCAMP
TRAINING
Join Us & Dream Big in 2014
With a rapidly-evolving online landscape, online
presence has not only become a fundamental tool, but a
must-have in a multitude of industries. You’re entering
the online field at a time of incredible change. With the
right amount of practice and online business training,
entrepreneurs are empowered with a competitive edge.
“Begin with the end in mind” – Stephen Covey
Week 3: Entice Your Prospects
Week 4: Instant Traffic
Week 5: Natural Traffic
Week 1: Master The Basics
Week 6: To Infinity & Beyond
ONLINE BOOTCAMP 2.1
Week 2: Investigate Your Market
How Am I Going To Learn?
We have tried and tested a new age way of learning. Its
simple, you learn on the job and use your business idea as
your project.
Learn by doing and build a profitable business as a result.
The training has been designed keeping you in mind. We
understand time is always a barrier, so we have structured
the learning in to bite-sized information that is easily
consumable.
Read This First…
Grab & Go
Training
Your training is released in weekly modules within our private,
member only website.
Each module is filled with step-by-step training videos, done-for-
you templates, resource lists and action guides. You will watch and
learn from your computer, or stream it on your tablet! Our goal is
to make your online learning experience as easy and enjoyable as
possible!
Bootcamp
Forum
Weekly
Modules
One-on-One
Consultation
Member’s
Dashboard
Downloadable
Content
Informative
Videos
Get Expert
Answers
A Look Inside The
ONLINE BUSINESS
BOOTCAMP
A weekly break-down of the Onlinebusiness.org course
:
MASTER THE BASICS:
Keyword Research
MASTER THE BASICS:
Hosting & Email
Configuration
MASTER THE BASICS:
Domain Selection
MASTER THE BASICS:
Build an
E-commerce Website
MASTER THE BASICS:
Outsourcing
MASTER THE BASICS:
Accepting Payments
Week 1: Master The Basics
Keyword Analysis
• Learn how to identify the most
profitable and converting keywords
for your online business.
• How to have a keyword list ready
and keep it updated regularly.
• Get estimates of traffic volume
even before you begin.
Domain Selection
• Domain name selection tips.
• What makes a good domain name.
• Selecting the right extension.
• Using vanity domains creatively.
Build An E-commerce Website
• Having an objective for your
website.
• Building a website using CMS.
• The right website structure from
Google’s perspective.
Accepting Payments
• Identify the right gateway for your
business.
• Legalities & Documents required.
Week 1: Master The Basics
Hosting & Email Configuration
• Clear guidelines on hosting so you
don’t spend too much
• Importance of having a
professional email address
•Get set-up on the internet and go
live.
Outsourcing
• Things you can outsource
• Building your virtual team
• What are the best platforms for you
to find quality outsourcers
• Pitfalls to watch out for while
working with outsourcers.
Week 1: Master The Basics
INVESTIGATE YOUR MARKET:
Identifying Your Target
Market
INVESTIGATE YOUR MARKET:
Ideal Buyer
Persona
INVESTIGATE YOUR MARKET:
Competition Analysis
INVESTIGATE YOUR MARKET:
Marketing Plan
INVESTIGATE YOUR MARKET:
Creating Content
INVESTIGATE YOUR MARKET:
Ninja Tricks
Week 2: Investigate Your Market
Identify Your Target Market
• Find out who your target market is
and have a full description of them.
• Learn how to position yourself and
stand out from the crowd.
Ideal Buyer Persona
• Importance of creating a customer
avatar.
• How to market to your ideal
customer.
Analyze Your Competition
• Know your 5 closest direct and
indirect competitors.
•What’s working for them and how
you can benefit.
Marketing Plan
• Build a strategic marketing plan that
you can action.
• Compete heads-on with big brands
and other market leaders.
Creating Content
• Learn how to create proven content
that converts.
• Engage with your customers at a
whole different level.
Ninja Tricks
• Learn how to surf the graph with
Facebook.
• Build your first list of 100 potential
buyers.
Week 2: Investigate Your Market
ENTICE YOUR PROSPECTS:
Give Them Something
ENTICE YOUR PROSPECTS:
Construct Your Offer
ENTICE YOUR PROSPECTS:
Build Your List
ENTICE YOUR PROSPECTS:
Automate Your Email
Marketing
Week 3: Entice Your Prospects
Give Them Something
• Understand how to create an
appealing offer that will keep your
visitors loyal.
• Create multiple offers to segment
and profit from the market.
Construct Your Offer
• Find out a way to create high
converting landing pages for your
offer.
• Know how to structure the content
of your landing page without using
any coding.
• Publish your offer with a clear call to
action.
Build Your List
• Tips to build your list of loyal
subscribers.
• Best practices for collecting leads
for your list.
Automate Your Email Marketing
• How to create, deliver & monitor
emails sent in large numbers.
• Discover the various management
software for Email Marketing.
• Convert your warm leads into sales
with Auto-Responders.
• Get accurate analytics about your
email campaigns .
Week 3: Entice Your Prospects
Week 4: Instant Traffic
INSTANT TRAFFIC:
Overview
INSTANT TRAFFIC:
Facebook Ads
INSTANT TRAFFIC:
Google Ads
INSTANT TRAFFIC:
Re-targeting
Overview
• The need for qualified traffic.
• The relationship between traffic
and sales.
• The difference between paid and
organic traffic.
Facebook Ads
• How do Facebook Ads work.
• Learn how to create campaigns
with custom audience.
• How much do Facebook Ads cost
and understand what should be
your ad spend.
Google Ads
• Learn how to leverage Google tools
and networks.
• Learn how to create and manage your
ad campaigns.
• Understand campaign reporting and
performance.
Re-targeting
• How you can benefit with re-targeting.
• Keep your brand in front of your
targeted audience.
Week 4: Instant Traffic
Week 5: Natural Traffic
NATURAL TRAFFIC:
Search Engine
Optimization
NATURAL TRAFFIC:
Classifieds
NATURAL TRAFFIC:
Social Networks
NATURAL TRAFFIC:
Blogs & Forums
Search Engine Optimization
• White-hat SEO practices for online
marketing.
• Learn how to get website listed
among the top search engines.
• Enable Google and other search
engines to index your website
periodically (using Sitemaps &
Robots.txt).
Classifieds
• Communicate with your
prospective client.
• Learn how to optimize your ad to
drive targeted traffic.
Social Media
• Understanding the various social
media platforms.
• Gaining traffic and attention through
social media.
• Using the power of social media for
brand recognition & lead generation.
• How to boost your fans, followers and
connections to maximize your social
reach.
Blogs & Forums
• Increasing authority & credibility by
leaving comments /posts on related
blogs.
• Generate leads with relevant and
useful content.
Week 5: Natural Traffic
Week 6: To Infinity And Beyond
TO INFINITY & BEYOND:
Key Metrics
TO INFINITY & BEYOND:
Split Testing
TO INFINITY & BEYOND:
Growth Hacking
TO INFINITY & BEYOND:
Affiliate Marketing
Key Metrics
• Which campaigns provide the
most ROI.
• Understand your Customer
Acquisition Metrics and your
Visitor Value.
Split Testing
• Strategies that will help you go to
the next level in online business.
• Understand customer behavior
and preferences and where you
should go with your campaigns.
• Acting on test results.
Growth Hacking
• Mapping out user lifecycle of your
product.
• Viral growth of your product.
Affiliate Marketing
• Understanding the concept of
affiliate marketing,
• Recognizing the best affiliate
programs.
• How to promote affiliate products.
• Setting up affiliate programs for
your own products.
Week 6: To Infinity And Beyond
Video Marketing
Bonus Week
Video Marketing
• Setting up your green screen
• Equipment you require
• How to make quality videos
with minimal cost & efforts
• Methods for effective
distribution of videos
• Simple guide to YouTube
strategies
Team At Onlinebusiness.org
About Our Speakers
Gaurav Gurbaxani is an entrepreneur and internet marketer
based in Pune.
After teaching himself the finer aspects of internet
marketing, he founded Pragmites in 2005 with a focus on
doing purely internet marketing projects.
Having partnered with several gurus in the internet
marketing industry, Gaurav has been invited to speak at
industry events in Las Vegas for a couple of years.
Noting a change in business trends, Gaurav is now teaching
India on how to setup a profitable business online, along
with his business partner Stanley Adams.
Stanley is a highly regarded consultant in Austin, Texas. He
has been involved with dozen of companies world wide for
over a decade.
They co-founded Onlinebusiness.org and its Online
Bootcamp as an education platform to help entrepreneurs
go online!
Their combined years of business experience and high
degree of knowledge with a sincere desire to help others,
make them highly effective mentors for online businesses.
 Whether you’re an action-driven, ambitious beginner with a
business idea.
Whether you’re a start-up, small business or an aspiring
entrepreneur.
Whether you want to take offline business online, enhance an
existing online business or even start a fresh business over the
Internet.
Whether you’re selling a product or a service and want to grow your
revenue online.
You’ll learn skills and strategies to build and implement
a successful business online.
Who Can Benefit From Online Bootcamp?
Absolutely! You’ll go through the training as it’s released
over six weeks.
We get that you’re busy and may have to take a break.
Do not worry about lagging behind. You’ll be able to go
through the training at your own pace, convenience and
comfort with Online Bootcamp’s video trainings.
The training materials are yours to keep. You can revisit
and review them at any time.
Learn At Your Own Pace
Join A Revolution Of Business Owners
Growing Their Business Online...
What Exactly Will You Know After
Completing The Bootcamp?
Our bootcamp is fairly intensive yet presented in an intuitive manner
ensuring you will be able to implement all the tactics and strategies
closely held by the most successful online business pros.
You can expect to continually increase your customer base by drawing
new leads.
Automate parts of your sales process while increasing your sales
conversion rates.
Increase both your brand and customer loyalty.
Gain new market share in your industry.
Raise your average lifetime customer value as well as your bottom line
profits.
Dramatically increase the value of your business.
MEMBER BONUS
As a special bonus, our Online
Bootcamp members will receive
access to the same state of the art
online tracking and reporting
dashboard software we use, to run
all our online businesses.
If you were to buy access to this
software for just one year, you
would have to spend more than 8x
times the cost of your enrolment to
Online Bootcamp.
We’re offering the online bootcamp, helping you
supercharge your business with the power of online
marketing for the unbelievably low price of $165.
Online Bootcamp is available all across India.
ONLINE BOOTCAMP TRAINING
INVESTMENT?
So what are you waiting for?
Enroll in Online Bootcamp Training
program before its too late. We
hope to see you soon!
We dedicate ourselves to your
success!
Dream Big in 2014Actionisthefoundational
keytoallSuccess
Gets The Newbies
Started.
Keeps The Pros
Going!

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Online Business Bootcamp curriculum 2.0

  • 2. With a rapidly-evolving online landscape, online presence has not only become a fundamental tool, but a must-have in a multitude of industries. You’re entering the online field at a time of incredible change. With the right amount of practice and online business training, entrepreneurs are empowered with a competitive edge. “Begin with the end in mind” – Stephen Covey
  • 3. Week 3: Entice Your Prospects Week 4: Instant Traffic Week 5: Natural Traffic Week 1: Master The Basics Week 6: To Infinity & Beyond ONLINE BOOTCAMP 2.1 Week 2: Investigate Your Market
  • 4. How Am I Going To Learn? We have tried and tested a new age way of learning. Its simple, you learn on the job and use your business idea as your project. Learn by doing and build a profitable business as a result. The training has been designed keeping you in mind. We understand time is always a barrier, so we have structured the learning in to bite-sized information that is easily consumable. Read This First…
  • 5. Grab & Go Training Your training is released in weekly modules within our private, member only website. Each module is filled with step-by-step training videos, done-for- you templates, resource lists and action guides. You will watch and learn from your computer, or stream it on your tablet! Our goal is to make your online learning experience as easy and enjoyable as possible! Bootcamp Forum Weekly Modules One-on-One Consultation Member’s Dashboard Downloadable Content Informative Videos Get Expert Answers
  • 6. A Look Inside The ONLINE BUSINESS BOOTCAMP A weekly break-down of the Onlinebusiness.org course
  • 7. : MASTER THE BASICS: Keyword Research MASTER THE BASICS: Hosting & Email Configuration MASTER THE BASICS: Domain Selection MASTER THE BASICS: Build an E-commerce Website MASTER THE BASICS: Outsourcing MASTER THE BASICS: Accepting Payments Week 1: Master The Basics
  • 8. Keyword Analysis • Learn how to identify the most profitable and converting keywords for your online business. • How to have a keyword list ready and keep it updated regularly. • Get estimates of traffic volume even before you begin. Domain Selection • Domain name selection tips. • What makes a good domain name. • Selecting the right extension. • Using vanity domains creatively. Build An E-commerce Website • Having an objective for your website. • Building a website using CMS. • The right website structure from Google’s perspective. Accepting Payments • Identify the right gateway for your business. • Legalities & Documents required. Week 1: Master The Basics
  • 9. Hosting & Email Configuration • Clear guidelines on hosting so you don’t spend too much • Importance of having a professional email address •Get set-up on the internet and go live. Outsourcing • Things you can outsource • Building your virtual team • What are the best platforms for you to find quality outsourcers • Pitfalls to watch out for while working with outsourcers. Week 1: Master The Basics
  • 10. INVESTIGATE YOUR MARKET: Identifying Your Target Market INVESTIGATE YOUR MARKET: Ideal Buyer Persona INVESTIGATE YOUR MARKET: Competition Analysis INVESTIGATE YOUR MARKET: Marketing Plan INVESTIGATE YOUR MARKET: Creating Content INVESTIGATE YOUR MARKET: Ninja Tricks Week 2: Investigate Your Market
  • 11. Identify Your Target Market • Find out who your target market is and have a full description of them. • Learn how to position yourself and stand out from the crowd. Ideal Buyer Persona • Importance of creating a customer avatar. • How to market to your ideal customer. Analyze Your Competition • Know your 5 closest direct and indirect competitors. •What’s working for them and how you can benefit. Marketing Plan • Build a strategic marketing plan that you can action. • Compete heads-on with big brands and other market leaders. Creating Content • Learn how to create proven content that converts. • Engage with your customers at a whole different level. Ninja Tricks • Learn how to surf the graph with Facebook. • Build your first list of 100 potential buyers. Week 2: Investigate Your Market
  • 12. ENTICE YOUR PROSPECTS: Give Them Something ENTICE YOUR PROSPECTS: Construct Your Offer ENTICE YOUR PROSPECTS: Build Your List ENTICE YOUR PROSPECTS: Automate Your Email Marketing Week 3: Entice Your Prospects
  • 13. Give Them Something • Understand how to create an appealing offer that will keep your visitors loyal. • Create multiple offers to segment and profit from the market. Construct Your Offer • Find out a way to create high converting landing pages for your offer. • Know how to structure the content of your landing page without using any coding. • Publish your offer with a clear call to action. Build Your List • Tips to build your list of loyal subscribers. • Best practices for collecting leads for your list. Automate Your Email Marketing • How to create, deliver & monitor emails sent in large numbers. • Discover the various management software for Email Marketing. • Convert your warm leads into sales with Auto-Responders. • Get accurate analytics about your email campaigns . Week 3: Entice Your Prospects
  • 14. Week 4: Instant Traffic INSTANT TRAFFIC: Overview INSTANT TRAFFIC: Facebook Ads INSTANT TRAFFIC: Google Ads INSTANT TRAFFIC: Re-targeting
  • 15. Overview • The need for qualified traffic. • The relationship between traffic and sales. • The difference between paid and organic traffic. Facebook Ads • How do Facebook Ads work. • Learn how to create campaigns with custom audience. • How much do Facebook Ads cost and understand what should be your ad spend. Google Ads • Learn how to leverage Google tools and networks. • Learn how to create and manage your ad campaigns. • Understand campaign reporting and performance. Re-targeting • How you can benefit with re-targeting. • Keep your brand in front of your targeted audience. Week 4: Instant Traffic
  • 16. Week 5: Natural Traffic NATURAL TRAFFIC: Search Engine Optimization NATURAL TRAFFIC: Classifieds NATURAL TRAFFIC: Social Networks NATURAL TRAFFIC: Blogs & Forums
  • 17. Search Engine Optimization • White-hat SEO practices for online marketing. • Learn how to get website listed among the top search engines. • Enable Google and other search engines to index your website periodically (using Sitemaps & Robots.txt). Classifieds • Communicate with your prospective client. • Learn how to optimize your ad to drive targeted traffic. Social Media • Understanding the various social media platforms. • Gaining traffic and attention through social media. • Using the power of social media for brand recognition & lead generation. • How to boost your fans, followers and connections to maximize your social reach. Blogs & Forums • Increasing authority & credibility by leaving comments /posts on related blogs. • Generate leads with relevant and useful content. Week 5: Natural Traffic
  • 18. Week 6: To Infinity And Beyond TO INFINITY & BEYOND: Key Metrics TO INFINITY & BEYOND: Split Testing TO INFINITY & BEYOND: Growth Hacking TO INFINITY & BEYOND: Affiliate Marketing
  • 19. Key Metrics • Which campaigns provide the most ROI. • Understand your Customer Acquisition Metrics and your Visitor Value. Split Testing • Strategies that will help you go to the next level in online business. • Understand customer behavior and preferences and where you should go with your campaigns. • Acting on test results. Growth Hacking • Mapping out user lifecycle of your product. • Viral growth of your product. Affiliate Marketing • Understanding the concept of affiliate marketing, • Recognizing the best affiliate programs. • How to promote affiliate products. • Setting up affiliate programs for your own products. Week 6: To Infinity And Beyond
  • 20. Video Marketing Bonus Week Video Marketing • Setting up your green screen • Equipment you require • How to make quality videos with minimal cost & efforts • Methods for effective distribution of videos • Simple guide to YouTube strategies
  • 22. About Our Speakers Gaurav Gurbaxani is an entrepreneur and internet marketer based in Pune. After teaching himself the finer aspects of internet marketing, he founded Pragmites in 2005 with a focus on doing purely internet marketing projects. Having partnered with several gurus in the internet marketing industry, Gaurav has been invited to speak at industry events in Las Vegas for a couple of years. Noting a change in business trends, Gaurav is now teaching India on how to setup a profitable business online, along with his business partner Stanley Adams. Stanley is a highly regarded consultant in Austin, Texas. He has been involved with dozen of companies world wide for over a decade. They co-founded Onlinebusiness.org and its Online Bootcamp as an education platform to help entrepreneurs go online! Their combined years of business experience and high degree of knowledge with a sincere desire to help others, make them highly effective mentors for online businesses.
  • 23.  Whether you’re an action-driven, ambitious beginner with a business idea. Whether you’re a start-up, small business or an aspiring entrepreneur. Whether you want to take offline business online, enhance an existing online business or even start a fresh business over the Internet. Whether you’re selling a product or a service and want to grow your revenue online. You’ll learn skills and strategies to build and implement a successful business online. Who Can Benefit From Online Bootcamp?
  • 24. Absolutely! You’ll go through the training as it’s released over six weeks. We get that you’re busy and may have to take a break. Do not worry about lagging behind. You’ll be able to go through the training at your own pace, convenience and comfort with Online Bootcamp’s video trainings. The training materials are yours to keep. You can revisit and review them at any time. Learn At Your Own Pace
  • 25. Join A Revolution Of Business Owners Growing Their Business Online...
  • 26. What Exactly Will You Know After Completing The Bootcamp? Our bootcamp is fairly intensive yet presented in an intuitive manner ensuring you will be able to implement all the tactics and strategies closely held by the most successful online business pros. You can expect to continually increase your customer base by drawing new leads. Automate parts of your sales process while increasing your sales conversion rates. Increase both your brand and customer loyalty. Gain new market share in your industry. Raise your average lifetime customer value as well as your bottom line profits. Dramatically increase the value of your business.
  • 27. MEMBER BONUS As a special bonus, our Online Bootcamp members will receive access to the same state of the art online tracking and reporting dashboard software we use, to run all our online businesses. If you were to buy access to this software for just one year, you would have to spend more than 8x times the cost of your enrolment to Online Bootcamp.
  • 28. We’re offering the online bootcamp, helping you supercharge your business with the power of online marketing for the unbelievably low price of $165. Online Bootcamp is available all across India. ONLINE BOOTCAMP TRAINING INVESTMENT?
  • 29. So what are you waiting for? Enroll in Online Bootcamp Training program before its too late. We hope to see you soon! We dedicate ourselves to your success! Dream Big in 2014Actionisthefoundational keytoallSuccess