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Semelhante a FB History, Growth, Competitors, Privacy & Marketing Strategies
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FB History, Growth, Competitors, Privacy & Marketing Strategies
- 1. Rachel Kanigan, Andrea Munyan, Nicole Rovi
- 2. 1. History 2. Facebook as an emerging technology 3. Competitors 4. Privacy concerns/issues 5. Discussion
- 3. Social networking site Launched February 2004 Initially limited to Harvard students Spread to Ivy League, Stanford, and Boston area colleges All college students High school students Anyone aged 13 and over
- 4. Facebook's mission is to give people the power to share and make the world more open and connected.
- 5. Mark Zuckerberg College roommates/fellow students Eduardo Saverin (business aspects) Dustin Moskovitz (programmer) Chris Hughes (graphic artist)
- 9. Facebook Mobile, Job Recruiting, Company Marketing Strategies, IPO
- 12. Content Syndication: submitting articles, press releases, RSS feeds, through social search engines and news aggregators Social Ads: integrated alerts through feeds to target users by characteristics, such ad age, gender, location and interest Social Network Pages: create a profile or group to represent a business, brand, or product. May be customized to leverage the viral strengths of Social Networks
- 14. February 1, 2012: announced their $5 billion IPO
- 15. MySpace, LinkedIn, , Twitter, Google+
- 20. Site Launch Date Registered Users Revenues Google+ 2011 100,000,000 Unknown Twitter 2006 300,000,000 $140,000,000 Facebook 2004 845,000,000 $3,710,000,000 MySpace 2003 30,000,000 $109,000,000 LinkedIn 2003 135,000,000 $243,000,000
- 22. •Who actually reads the Privacy Policy during sign up? •Age Restriction • Gives Facebook permission to give outside sources your information •Option to hide information
- 23. •Registration Information •Information you Choose to Share •Information Others Share About You •Other Information
- 24. 1. All friends can see your activity 2.People are able to go back into your history 3. Facebook can track what you are doing when you are logged out 4.Publicly shares your friend list 5.Who really has access to what you are posting? 6. Ability to connect Facebook to other sites
- 25. •Cyber-Bullying: aggression toward someone, similar to traditional bullying, but done online •Facebook Murder •Tagging Software
Notas do Editor
- Mission Statement
- Mark Zuckerberg:Wrote Facemash in 2003 (predecessor to Facebook) during his Sophomore year at HarvardComparable to Hot or not: used pictures from houses putting two next to each other asking the user to choose the hotter personHe did this by hacking into Harvard’s computer network to get the houses’ dormitory id imagesShut down a few days later by Harvard’s administration Zuckerberg charged w/ breach of security, violating copyrights, and individual privacy all charges dropped)Incorporated in 2004 and operations were moved to Palo Alto California
- Called “the facebook”: in 2005 dropped “the” from its name after purchasing the name facebook.com for $200,000Connecting friends and family online no one is writing letters anymorePurpose used to be exclusivity (harvard)Global aspect of facebook – every country is using it
- More than 845 million active users, 2.7 billion daily likes and comments Continuously change their format innovation, new timelineCurrently the most popular social networking siteNever have to worry about forgetting your friend’s birthdays
- Sustained a competitive advantage