O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a navegar o site, você aceita o uso de cookies. Leia nosso Contrato do Usuário e nossa Política de Privacidade.
O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
Mark Zuckerberg:Wrote Facemash in 2003 (predecessor to Facebook) during his Sophomore year at HarvardComparable to Hot or not: used pictures from houses putting two next to each other asking the user to choose the hotter personHe did this by hacking into Harvard’s computer network to get the houses’ dormitory id imagesShut down a few days later by Harvard’s administration Zuckerberg charged w/ breach of security, violating copyrights, and individual privacy all charges dropped)Incorporated in 2004 and operations were moved to Palo Alto California
Called “the facebook”: in 2005 dropped “the” from its name after purchasing the name facebook.com for $200,000Connecting friends and family online no one is writing letters anymorePurpose used to be exclusivity (harvard)Global aspect of facebook – every country is using it
More than 845 million active users, 2.7 billion daily likes and comments Continuously change their format innovation, new timelineCurrently the most popular social networking siteNever have to worry about forgetting your friend’s birthdays
Sustained a competitive advantage
Rachel Kanigan, Andrea Munyan, Nicole Rovi
1. History2. Facebook as an emerging technology3. Competitors4. Privacy concerns/issues5. Discussion
Social networking site Launched February 2004 Initially limited to Harvard students Spread to Ivy League, Stanford, and Boston area colleges All college students High school students Anyone aged 13 and over
Facebooks mission is to give people the power to share and make the world more open and connected.
Mark Zuckerberg College roommates/fellow students Eduardo Saverin (business aspects) Dustin Moskovitz (programmer) Chris Hughes (graphic artist)
Facebook Mobile, Job Recruiting, Company Marketing Strategies, IPO
Content Syndication: submitting articles, press releases, RSS feeds, through social search engines and news aggregators Social Ads: integrated alerts through feeds to target users by characteristics, such ad age, gender, location and interest Social Network Pages: create a profile or group to represent a business, brand, or product. May be customized to leverage the viral strengths of Social Networks
February 1, 2012: announced their $5 billion IPO
•Registration Information•Information you Chooseto Share•Information Others ShareAbout You•Other Information
1. All friends can see your activity2.People are able to go back into your history3. Facebook can track what you are doing when you are logged out4.Publicly shares your friend list5.Who really has access to what youare posting?6. Ability to connect Facebook toother sites
•Cyber-Bullying: aggressiontoward someone, similar totraditional bullying, but doneonline•Facebook Murder•Tagging Software