Brian Wallace, President of NowSourcing gives a live presentation about online reputation management issues to the American Advertising Federation - North Central Indiana in Lafayette, IN - home to Purdue University.
14. HR / Job Application Process
• 78% check search engines
• 63% check social media sites
• 8% fired for abusing social media
• What will they find in your profile?
• Lesson: Don’t be stupid.
17. …and After the Fail
• Give Google and Humans a
Better Story
• Hire an ORM company
• Lawyer Up
• Pay ‘Em Off
• Infographics
18. 1 50,000+
P age vie ws
25,000 P ins –
P inte re s t
2,000 F ace b ook
Like s
40,000 S tu m b le s
2,400 R e twe e ts
F e atu re d in:
N ational
G e ograp h ic
19. 300,000+
P age vie ws
1 m illion+ total
re ach
1 8-35 m arke t
1 26,000 S tu m b le s
500 R e twe e ts
F e atu re d in:
•Wall S tre e t
Jou rnal
•Yah oo
•M as h ab le
•Bos ton G lob e
25. Don’t Tweet Your Internal
Monologue
Cisco just offered me a job! Now I have to weigh the utility of a fatty
paycheck against the daily commute to San Jose and hating the work.
Fedex sent email to Board of Directors
26. Chinese Spies: Hax ur Internets
• Head of NATO, U.S. Navy
Admiral James Stavridis
• People are not what they seem