Mais conteúdo relacionado Semelhante a EX 24 Social Media Presentation (20) 1. Creating New Paths To Connect People During Disaster Social Media Strategic Plan ©2010 BuzzMgr 2. Agenda X24 Social Media Strategy Monitoring via BuzzMgr™ X24 Digital Ecosystem When It’s Over: Sharing Results ©2010 BuzzMgr 2 4. During X24 Execute social media strategy for greater understanding & use Create comprehensive X24 social media presence Attract & engage participants Mine, monitor, analyze & measure online conversation via BuzzMgr ™ Aggregate & route relevant information to key stakeholders for timely response Beyond X24 Uncover patterns of public use of social media as they learn about & share disaster information Study integration of social & traditional media & how it impacts : Public perception about the gravity of the event, quality of response, info sharing, expectations Ways to improve perceived credibility of messages from public to responders & vice versa Goals ©2010 BuzzMgr 4 5. Social Media Best Practices FINDwhere people are calling for help & talking online LISTENto & analyze what people need, want, perceive ENGAGEwith people/organizations to get additional information LEAD responders to where they’re needed & people to a level of security 5 ©2010 BuzzMgr 7. BuzzMgr’s ContributionU.S. and Mexico Monitorsocial media chatter to identify trends, & facilitate validation of messages Track mainstream media to determine who is leading whom (public influencing media or media influencing the public) Forward vital messages & trend analysis to critical organizations Monitor public perception of disaster response Facilitate two-way communication with public via social media *BuzzMgr team will integrate official participant SM messages with other mock public responses to events & official communications ©2010 BuzzMgr 7 9. Buzz Rating- quantifies volume & impact of conversation 10. Trends- tracks conversation over time 11. Activity- revealing where people are talking 13. Word Cloud - identifies hot topics & recognized categories of valuable information 14. Private & public reporting options -password protected dashboards, automated Threshold & Red Alert emails, widgets*relevant data will be circulated to participants during the event ©2010 BuzzMgr 8 15. The X’s and O’s Analysts & Station Mgr review posts to send to responders Automated BuzzMgr collects, filters & aggregates posts Public cries for help (injects & hashtag X24) BuzzMgr email sent to participants’ contacts for review & action BuzzMgr team monitors response to action, inaction, or information void & viral spread ©2010 BuzzMgr 9 23. Making Social Media Two Way #X24 Twitter @X24 Facebook Tag X24 Flickr Tag X24 YouTube Share your social media point of contacts & plans with Kelly McCrystal kmccrystal@buzzmgr.com ©2010 BuzzMgr 17 25. X24 Knowledge Sharing Debrief of scenario specifics Lessons learned regarding social media & it’s intersections with participating & non participating organizations BuzzMgr insights & reporting List of resources & organizations that can add immediate & valuable contributions in future crises ©2010 BuzzMgr 19 26. Contact Us Kathleen Hessert Founder & President. Buzz Manager Inc. Khessert@buzzmgr.com @kathleenhessert on Twitter. Facebook. Linkedin. Ammado 704.541.5942 (w) 704.906.3600 (M). Kelly McCrystal Consultant. Buzz Manager Inc. Kmccrystal@buzzmgr.com @kmccrystal on Twitter. Facebook. Linkedin. Ammado. David Dunne Founder & CEO Velocidi Inc. David.dunne@velocidi.com @Velocidi on Twitter. Facebook. Linkedin. Ammado. ©2010 BuzzMgr 20 Notas do Editor Social media consistent brand To: attract & engage participants Develop deeper insights into the public’s use of social media MONITOR to SPOT TRENDS:- Quote from ARC White Paper: “The key for first responders is to establish patterns and trends within the framework of their incident management systems.”EXAMPLE: Identifying trends to validate info: Successful case in May 2007, LAFD Humphrey was monitoring Twitter trends and found reliable first-witness accounts to help with wildfires in Griffith ParkFORWARD INFORMATION:I don’t believe Ushahidi or other solutions do this. Only bubble info up to be viewed.MONITOR PUBLIC PERCEPTIONBuzzManager monitors blogs, forums, etc ABOUT the disaster, not just cries for help & eyewitness accounts. Enables more timely, appropriate and accurate response to public sentimentTWO-WAY COMMUNICATION-Improve PR around response
