More Related Content Similar to EX 24 Social Media Presentation (20) More from Dawn Dawson (20) EX 24 Social Media Presentation 1. Creating New Paths To Connect People During Disaster Social Media Strategic Plan ©2010 BuzzMgr 2. Agenda X24 Social Media Strategy Monitoring via BuzzMgr™ X24 Digital Ecosystem When It’s Over: Sharing Results ©2010 BuzzMgr 2 4. During X24 Execute social media strategy for greater understanding & use Create comprehensive X24 social media presence Attract & engage participants Mine, monitor, analyze & measure online conversation via BuzzMgr ™ Aggregate & route relevant information to key stakeholders for timely response Beyond X24 Uncover patterns of public use of social media as they learn about & share disaster information Study integration of social & traditional media & how it impacts : Public perception about the gravity of the event, quality of response, info sharing, expectations Ways to improve perceived credibility of messages from public to responders & vice versa Goals ©2010 BuzzMgr 4 5. Social Media Best Practices FINDwhere people are calling for help & talking online LISTENto & analyze what people need, want, perceive ENGAGEwith people/organizations to get additional information LEAD responders to where they’re needed & people to a level of security 5 ©2010 BuzzMgr 7. BuzzMgr’s ContributionU.S. and Mexico Monitorsocial media chatter to identify trends, & facilitate validation of messages Track mainstream media to determine who is leading whom (public influencing media or media influencing the public) Forward vital messages & trend analysis to critical organizations Monitor public perception of disaster response Facilitate two-way communication with public via social media *BuzzMgr team will integrate official participant SM messages with other mock public responses to events & official communications ©2010 BuzzMgr 7 9. Buzz Rating- quantifies volume & impact of conversation 10. Trends- tracks conversation over time 11. Activity- revealing where people are talking 13. Word Cloud - identifies hot topics & recognized categories of valuable information 14. Private & public reporting options -password protected dashboards, automated Threshold & Red Alert emails, widgets*relevant data will be circulated to participants during the event ©2010 BuzzMgr 8 15. The X’s and O’s Analysts & Station Mgr review posts to send to responders Automated BuzzMgr collects, filters & aggregates posts Public cries for help (injects & hashtag X24) BuzzMgr email sent to participants’ contacts for review & action BuzzMgr team monitors response to action, inaction, or information void & viral spread ©2010 BuzzMgr 9 23. Making Social Media Two Way #X24 Twitter @X24 Facebook Tag X24 Flickr Tag X24 YouTube Share your social media point of contacts & plans with Kelly McCrystal kmccrystal@buzzmgr.com ©2010 BuzzMgr 17 25. X24 Knowledge Sharing Debrief of scenario specifics Lessons learned regarding social media & it’s intersections with participating & non participating organizations BuzzMgr insights & reporting List of resources & organizations that can add immediate & valuable contributions in future crises ©2010 BuzzMgr 19 26. Contact Us Kathleen Hessert Founder & President. Buzz Manager Inc. Khessert@buzzmgr.com @kathleenhessert on Twitter. Facebook. Linkedin. Ammado 704.541.5942 (w) 704.906.3600 (M). Kelly McCrystal Consultant. Buzz Manager Inc. Kmccrystal@buzzmgr.com @kmccrystal on Twitter. Facebook. Linkedin. Ammado. David Dunne Founder & CEO Velocidi Inc. David.dunne@velocidi.com @Velocidi on Twitter. Facebook. Linkedin. Ammado. ©2010 BuzzMgr 20 Editor's Notes Social media consistent brand To: attract & engage participants Develop deeper insights into the public’s use of social media MONITOR to SPOT TRENDS:- Quote from ARC White Paper: “The key for first responders is to establish patterns and trends within the framework of their incident management systems.”EXAMPLE: Identifying trends to validate info: Successful case in May 2007, LAFD Humphrey was monitoring Twitter trends and found reliable first-witness accounts to help with wildfires in Griffith ParkFORWARD INFORMATION:I don’t believe Ushahidi or other solutions do this. Only bubble info up to be viewed.MONITOR PUBLIC PERCEPTIONBuzzManager monitors blogs, forums, etc ABOUT the disaster, not just cries for help & eyewitness accounts. Enables more timely, appropriate and accurate response to public sentimentTWO-WAY COMMUNICATION-Improve PR around response