Paul Boag, a famous web designer and host of one of the coolest web design podcasts out there, Boagworld, did a great presentation on how to get clients to say yes to your designs at the 2008 Future of Web Design Conference.

1. EDUCATING CLIENTS
TO SAY
YES

9. The Man from Del Monte he says YES!

11. ‘Why don’t you get it?’

12. ‘You are always saying no’

13. ‘I am having to do your job’

14. A wrong relationship

15. The servant
The client

16. the butler did it

17. Time to change

18. Change the relationship
Be the expert
Be positive

19. Be the expert

20. have a methodology
http://www.flickr.com/photos/origomi/

21. success criteria business objectives
competitive analysis priorities
mood board user personas
user expectations site personas

22. Justify decisions

23. +
BE POSITIVE

24. Yes we can!

25. Positive about clients
http://www.flickr.com/photos/myvector/

26. CLIENTS
ARE NOT
STUPID

27. Ssshhh...
http://www.flickr.com/photos/hooiveld/

28. SHAPING
THE CLIENTS
ROLE
Focus on problems
Focus on business
Focus on users

29. ‘what do you think?’
X

30. ‘How will users react?’

31. Managing Feedback

32. politics
http://www.flickr.com/photos/vgm8383/

33. committees
http://www.flickr.com/photos/heandfi/

34. Difficult people

35. Existing client

36. No clue client

37. Micro manager

38. Marketeer

39. EDUCATING CLIENTS
TO SAY
YES
BOAGWORLD.COM
HEADSCAPE.CO.UK
GETSIGNOFF.COM