Olleh TV for International Users

B us ine s s C o ns ulting
P roje c t

o lle h TV fo r Inte rna tio na l
Us e rs
S ug g e s tio ns fo r G lo b a l U s e r Inte rfa c e

KA IS T INF O &ME D IA MB A 2011

D e c e mb e r 2011 / A d vis e r: D r.
B yung ho P a rk

20083926 J imin Hwa ng
20113962 S o o n- b o ng Ya ng
20114257 Me he runne s ha B inte
Ma nna n

D e c ., 201 1 _ Jim in H wan g / S o o n - b o n g Yan g / Me h e ru n n e s h a B in te Man n an

IND E X

I. P urp o s e

II. Me tho d o lo g y
1. U s in g o lle h TV
2. Exp e rim e n t with In te rn atio n al U s e rs
- Vid e o : Eye Trac kin g Re p lay

III. S ug g e s tio ns
1. B rin g b ac k th e "S e arc h Me n u "
2. Re o rg an ize Te xt In p u t S ys te m
3. Em p h as ize "B y G e n re " in C h an n e l G u id e
4. Lo c atio n fo r Ad ve rtis e m e n ts
5. Mu lti- Lan g u ag e S u p p o rt fo r Tru e G lo b alizatio n

IV. A p p e nd ix
1. In te rvie we e s ’ Pro file

D e c ., 201 1 _ Jim in H wan g / S o o n - b o n g Yan g / Me h e ru n n e s h a B in te Man n an 2

I. P urp o s e What is this p ro je c t fo r?

The inte rna tio na l us e rs ma rke t fo r o lle h TV is q uite va s t; to find o ut the
kind s o f UI imp ro ve me nts ne e d e d fo r this ma rke t, us e r re s e a rc h wa s
c o nd uc te d a t KA IS T.
 With o ve r 1 millio n fo re ig ne rs in Ko re a , the ne e d fo r o lle h TV’ s
inte rna tio na l UI/UX is g ro wing d ra s tic a lly

 A s a ma rke t le a d e r, it will b e fitting fo r KT to ta ke c ha rg e fo r this
s o c ia l re s p o ns ib ility

 C urre ntly, no inte rna tio na l s up p o rt fo r o lle h TV
– Minimum re q uire me nts : E ng lis h me nu, s ub title s , e tc .
– Ma y la te r e xp a nd to C hine s e , J a p a ne s e , e tc .

 O nly E ng lis h me nu & o rig ina l title s a va ila b le fo r S kyL ife

 Re mo te c o ntro l: Ko re a n o nly, with no p la ns to d e ve lo p
E ng lis h re mo te c o ntro ls

 Inte rvie ws with 10 inte rna tio na l s tud e nts a t KA IS T B us ine s s S c ho o l
– D ive rs e na tio na litie s , la ng ua g e s , a nd b a c kg ro und s
– U. S . , F ra nc e , G e rma ny, the Ne the rla nd s , C z e c h Re p ub lic , Rus s ia ,
Mo ro c c o , Ho ng Ko ng , B a ng la d e s h, Vie tna m


II. Me tho d o lo g y 1) Us ing o lle hTV

A s p re limina ry re s e a rc h, rig o ro us us e r te s ting wa s c o nd uc te d b y the g ro up
to find o ut the a re a s fo r imp ro ve me nts .

L C D TV Re mo te C o ntro lle r
( o lle h TV
D is p la y)

U s e rs
o lle h TV
( S o o n- b o ng Ya ng )
S e t to p B o x
( J imin H wa ng )

 With the he lp o f KT’ s o lle h TV UI/UX te a m, we ins ta lle d o lle h TV in the E ye
Tra c ke r ro o m o n 9 th o f No v
 Thro ug h tria l us e o f o lle h TV fo r thre e we e ks , we ha ve fo und a re a s fo r
imp ro ve me nts in its Us e r Inte rfa c e

II. Me tho d o lo g y 2) E xp e rime nt with Inte rna tio na l Us e rs

To b ii E ye Tra c king D e vic e wa s utiliz e d fo r the firs t p a rt o f the us e r
inte rvie w, d uring whic h thre e mis s io ns we re g ive n to tra c k “ va lua b le re a l
e s ta te ” a nd time s .



 Mo c k- u p E n g lis h In te rfac e S ys te m c re ate d fo r th is p ro je c t (B as e d o n Ko re an U I)
– Q u ality o f s c re e n s h o t p h o to s fro m IPTV m ay b e c o m e h in d ran c e
– MS Po we rPo in t n o t c o m p atib le with To b ii E ye Trac kin g s ys te m
– ‘Mo u s e O ve r’ e ffe c ts e n ab le d th ro u g h H TML & JavaS c rip t


In a n a tte mp t to d is c o ve r the d e g re e s o f us a b ility o f 2 inp ut s ys te ms , the
s e c o nd p a rt o f the inte rvie w wa s c o nd uc te d with the o lle h TV re mo te
c o ntro lle r.
 D e mo ns tra tio n fo llo we d b y o ne - o n- o ne in- d e p th inte rvie w
 Prima ry fo c us o n inp ut me tho d s a nd d iffic ultie s

 Mis s io n: Typ e “ Ha rryP o tte r” o n o lle hTV us ing 2 d iffe re nt inp ut
s ys te ms
- Re mo te c o ntro lle r vs . O n- S c re e n ke yp a d

KOR/ENG ERASE

1 @:/
ㄱ 2ㄴ 3ㅏㅓ
def
abc

4ㄹ 5ㅁ 6 ㅗㅜ
def
ghi jkl
ㅅ ㅣ
7 pq 8ㅇ 9 wx
tuv
rs yz

*
획추가 0 .,?!
ㅡ
쌍자음
#


III. S ug g e s tio ns 1) B ring b a c k the " S e a rc h Me nu"

The e ffic ie nc y o f the S e a rc h me nu wa s ve rifie d b y time d re c o rd s during the
mis s io n to find Tra ns fo rme rs 3 fro m the me nu.

 Us ing " S e a rc h" me nu wa s muc h fa s te r tha n us ing " Mo vie " me nu
- D ura tio n: 13. 7 s e c vs . Mo vie 46. 8 s e c ( o n a ve ra g e )

46. 8 s e c

13. 7 s e c


III. S ug g e s tio ns 1) B ring b a c k the " S e a rc h Me nu"

 We s ug g e s t " S e a rc h" me nu b e mo ve d to the to p o f s c re e n s o it c a n b e
ac c es s ed
ins ta ntly a t a ny time b y us ing the d e s ig na te d Ho t Ke y o n the Re mo te
C o ntro lle r
 C ha nne l ( na me ) s ho uld a ls o b e s e a rc ha b le thro ug h " S e a rc h" func tio n
 A ll VO D a nd C ha nne l mus t b e c o mp le te ly b iling ua l ( E ng lis h/Ko re a n)
- " C a s tle " no t fo und b ut " 캐슬 " fo und ( the s a me with " D e s p e ra te
Ho us e wive s " ) Search

- Typ o g ra p hic a l e rro r o c c a s io na lly fo und ( e . g . , “ 이보경의 G ra mma r
Tra ning ” )

Search


III. S ug g e s tio ns 2) Re o rg a niz e Te xt Inp ut S ys te m

Two d iffe re nt inp ut me tho d s a re mo re c o nfus ing tha n us e ful.
Mo d ific a tio ns mus t b e ma d e to c o mb ine the two d iffe re nt me tho d s .

KOR/ENG ERASE

1@:/
ㄱ 2ㄴ 3ㅏㅓ
def
abc

4ㄹ 5ㅁ 6 ㅗㅜ
def
ghi jkl
ㅅ ㅣ
7 pq 8ㅇ 9 wx
tuv
rs yz

*
획추가 0 .,?!
ㅡ #
쌍자음

< Re mo te C o ntro lle r> < O n- S c re e n Ke yb o a rd >

 C urre ntly, the re a re two wa ys to inp ut te xt in the S e a rc h s e c tio n
( Re mo te C o ntro l & S c re e n Ke yb o a rd )
 Ho we ve r, this c a us e s s o me p ro b le ms :

III. S ug g e s tio ns 2) Re o rg a niz e Te xt Inp ut S ys te m

 Whe n typ ing te xt thro ug h Re mo te C o ntro lle r, us e rs te nd to us e the 4
a rro w b utto ns , ho p ing to typ e in s p a c e o r d o ub le c o ns o na nts ( e . g . , tt) .
→ This c a us e s unwa nte d c urs o r s hift, fro m Re mo te C o ntro lle r to S c re e n
Ke yb o a rd
 The a rra ng e me nt o f te xt b utto ns fo r the two inp ut s ys te ms a re d iffe re nt,
c o nfus ing us e rs
 Ha ving jus t o ne me tho d ( the re mo te c o ntro lle r)
wo uld b e b e tte r fo r us e rs
- Typ e - in time us ing Re mo te C o ntro lle r is fa s te r
Re mo te C o ntro lle r 33. 9 s e c vs .
O n- S c re e n Ke yb o a rd 45. 56 s e c ( " Ha rryP o tte r" )
- Mo s t us e rs a re fa milia r with typ ing us ing ha nd - he ld d e vic e s
- Re mo te C o ntro lle r will p la y a ke y ro le und e r N- s c re e n e nviro nme nts
 If/whe n us ing o nly the re mo te c o ntro lle r, the a rro w b utto ns c a n b e us e d
a s c urs o r c o ntro l, a s in c o mp ute rs :
O ne c a n ins e rt o mitte d le tte rs , s p a c e , a nd d o ub le c o ns o na nts
- C f. C urre ntly, us e rs ha ve to p a us e whe n inp utting d o ub le c o ns o na nts ;
s p a c e b e twe e n wo rd s is no t p o s s ib le


III. S ug g e s tio ns 3) E mp ha s iz e " B y G e nre " in C hanne l G uid e

C ha nne l G uid e mus t b e re a rra ng e d to b e tte r g uid e the us e rs in the mo s t
e ffic ie nt wa y.
 Us e rs te nd to find the d e s ire d c ha nne ls mo re q uic kly with " B y G e nre "
me nu
- In c a s e o f find ing C NN,
" A ll C ha nne ls " to o k 46 s e c ; " B y G e nre " o nly to o k 11. 7 s e c ( o n
a ve ra g e )
- In p ra c tic e , the re a re 143 c ha nne ls in o lle h TV, whic h will ta ke muc h
mo re time

 He nc e , it wo uld b e b e tte r fo r the me nu to b e p la c e d in the fo llo wing
o rd e r:

III. S ug g e s tio ns 3) E mp ha s iz e " B y G e nre " in C hanne l G uid e

 In a d d itio n, " C ha nne l Info rma tio n in O ne S c re e n" s ho uld b e p ro vid e d
- C urre ntly, the re d - c o lo re d b utto n d o e s n’ t wo rk
- If it’ s d ue to d iffic ultie s in fitting the m a ll in o ne s c re e n,
the c ha nne ls c a n b e d is p la ye d thro ug h 2~ 3 s c re e ns

※ A ll c o lo re d b utto ns o n s c re e n a re no t p ro mine nt - > The y s ho uld lo o k
p o p p e d - up 14

III. S ug g e s tio ns 4) Lo c a tio n fo r A d ve rtis e me nts

The re wa s no s ig nific a nt d iffe re nc e b e twe e n the two lo c a tio ns o f the
p ro mo tio n.
( up p e r vs . lo we r)

 A ll inte rvie we e s re c o g niz e d a nd re c a lle d the na me o f the p ro g ra m
o n ly afte r hints we re g ive n.

 To ta l F ixa tio n D ura tio n o n P ro mo tio n
A B C D E Mean Sum

Upper 2.17 0.06 1.6 1.29 0.35 1.094 5.47

Lower 0.92 1.1 1.08 0.38 1.9 1.076 5.38



Na tura lly, the s e c tio ns with the mo s t inte ra c tio ns we re the “ ho tte s t” .
F ro m the s e re s ults , it is p o s s ib le to p inp o int o the r “ ho ts p o ts ” o n the U I.

Main Menu (White) Sub Menu (Black) Promotion
n mean Sum n mean sum n mean sum

Time to First
61 0.69 55.37 58 1.52 70.3 12 6.75 67.17
Fixation

Fixation
61 13.24 895 58 9.19 766 12 7.77 62
Count

Total Fixation
61 3.85 262.98 58 2.58 215.8 12 2.56 20.22
Duration


B a s e d o n o ur find ing s , the re a re a d d itio na l a re a s tha t a re p o te ntia lly
va lua b le fo r p ro mo tio n p la c e me nt to c re a te mo re re ve nue s .

 S ug g e s tio n 1:
An ad d itio n al (s m alle r)
p ro m o tio n m ay b e p lac e d rig h t
n e xt to th e m e n u s .
Th e e xis tin g p ro m o tio n m ay b e
m o ve d o ve r, n e xt to th e m e n u s .

Total Fixation Duration Fixation Count

n Mean Sum n Mean Sum

AOI_1 5 0.16 0.97 5 1 5

AOI_2 5 0.15 0.64 5 1.66 7

AOI_3 6 0.27 2.4 6 2 12

AOI_4 5 0.24 1.61 5 1.33 8

AOI_5 1 0.1 0.1 1 1 1



2:
An ve d itiop ro m om alle o ve r, n eoxt to n eext to nth s . m e n u s
Mo ad th e n al (s tio n r) p ro m tio n th m e u e

5) Multi- La ng ua g e S up p o rt fo r True
III. S ug g e s tio ns G lo b aliz atio n

L a ng ua g e s up p o rt mus t b e s tre ng the ne d to furthe r a c c o mmo d a te mo re
inte rna tio na l
us e rs . Canada, 21,902
 A ll me nus s ho uld b e tra ns la te d into a s ma ny Taiwan, 28,035
Others,
168,786
la ng ua g e s a s p o s s ib le . S up p o rt fo r A s ia n Uzbekistan, 29,050

la ng ua g e s is e s p e c ia lly d e s ira b le , c o ns id e ring :Mongolia, 30,678
Indonesia, 32,315
- A la rg e p o rtio n o f re s id e nts fro m A s ia n c o untrie s Thailand, 41,502 China, 690,055

- E ng lis h no t s uffic ie nt fo r na vig a ting thro ug h me nus Japan, 44,684
Philippines, 49,629
 C ha nne l na me s & o rig ina l title s o f fo re ig n c o nte nts
USA,
mus t b e p ro vid e d in E ng lis h & o rig ina l la ng ua g e Vietnam, 114,662 140,869

Mo th e r IPTV Tran s fo rm e rs C NN D is n e y H arry Po tte r
Partic ip an ts Na tio na lity Tra ns fo rme rs
To n g u e Exp e rie n c e S e arc h G enre G e n re Re m o te S c re e n
Tim e Warn e r
Ire n e C h o e US A E n g lis h 0: 30. 5 00:1 5.6 00: 08. 1 00:34.1 00:24.4 00:36.9
C ab le
Jan U s to h al C zec h C ze c h None 00: 09. 9 00:1 0.4 00: 16. 5 00:09.7 00:34.9 00:33.2
Rik d e G raaf Ne the rla nd s D u tc h None 00: 09. 1 00:07.4 00:1 9.6 00:24.4 00:32.3
Till Ble s ik G e rmany G e rm an None 00: 16. 7 00:09.6 00: 15. 3 01 :1 1 .5 00:40.6 00:33.3
Ed ward
Rus s ia Ru s s ian None 00: 54. 9 00:1 6.4 00: 28. 9 00:44.5 00:59.5 00:43.1
S o u zd aln its ky
Im an e Yaj id Mo ro c c o Arab ic /Fre n c h None 00: 35. 9 00:1 5.6 00: 26. 5 00:31 .2 00:29.2 00:37.5
Th o m as S ab atie r F ra nc e Fre n c h None 00: 10. 5 0:09 00: 43. 5 00:27.7 00:29.8 00:40.7
　　　　　　　　　　

Bu s s ara Tha ila nd Th ai None 03: 34. 7 00:1 3.7 00: 36. 3 00:1 8.4 00:23.4
Ro ws h an Zam ila B a ng lad es h B an g la None 03: 04. 9 0:23 03: 02. 8 1 :31 00:49.4 01 :52.2
N g o c - H u o n g Vu Vie tnam Vie tn am e s e None 1: 21 0:1 6 1: 54 00:1 9.1 00:28.4 1 :03


IV. A p p e nd ix Inte rvie we e s ’ Pro file

Name : Ire ne C ho e Name : J an Us to hal
Age : 25 Age : 23
G e nd e r : F e male G e nd e r : Male
Natio nality : US A Natio nality : C zec h
P ro fe s s io n : S tud e nt P ro fe s s io n : S tud e nt
Mo the r Mo the r
To ng ue : E ng lis h To ng ue : C zec h
E xp e rie nc e o f E xp e rie nc e o f
Us ing IP TV b e fo re : Time Warne r C ab le Us ing IP TV b e fo re : No ne
S e arc h Time fo r " Trans fo rme r3" : 30. 5 S e arc h Time fo r " Trans fo rme r3" : 9. 9
s ec s ec
- Us ing < S e arc h me nu> : 15. 6 s e c - Us ing < S e arc h me nu> : 10. 4 s e c
S e arc h Time fo r " C NN" : 51. 6 s e c S e arc h Time fo r " C NN" :
- Us ing : 8. 1 s e c - Us ing : 16. 5 s e c
S e arc h Time fo r " D is ne y C hanne l" : S e arc h Time fo r " D is ne y C hanne l" :
- Us ing : 34. 1 s e c - Us ing : 9. 7 s e c
Typ ing Time fo r " HarryP o tte r" Typ ing Time fo r " Ha rryP o tte r"
- Re mo te C o ntro l : 24. 4 s e c - Re mo te C o ntro l ( F irs t) : 34. 9 s e c
- S c re e n Ke yb o ard ( F irs t) : 36. 9 s e c - S c re e n Ke yb o ard : 33. 2 s e c
P ro mo tio n( A d ) Re c all : re c alle d afte r P ro mo tio n( A d ) Re c all : re c a lle d afte r
he aring he aring

Name : Rik d e G raaf Name : Till B le s ik
Age : 25 Age : 24
G e nd e r : Male G e nd e r : Male
Natio nality : Ne the rland s Natio nality : G e rmany
Mo the r Mo the r
To ng ue : D utc h To ng ue : G e rman
Us ing IP TV b e fo re : No ne Us ing IP TV b e fo re : No ne
s ec s ec
S e arc h Time fo r " C NN" : 39. 0 s e c S e arc h Time fo r " C NN" : 40. 4 s e c
- Us ing : - Us ing : 15. 3 s e c
- Us ing : 19. 6 s e c - Us ing : 71. 5 s e c ( all - >
G e nre )
Typ ing Time fo r " HarryP o tte r"
- Re mo te C o ntro l : 24. 4 s e c Typ ing Time fo r " HarryP o tte r"
- S c re e n Ke yb o ard ( F irs t) : 32. 3 s e c - Re mo te C o ntro l ( F irs t) : 40. 6 s e c
- S c re e n Ke yb o ard : 33. 3 s e c
P ro mo tio n( A d ) Re c all : re c alle d afte r
he aring , P ro mo tio n( A d ) Re c all : re c alle d afte r

Name : B us s ara Name : Ro ws han
Tang p uc haneyakul Z amila
Age : 24 Age : 24
G e nd e r : F e male G e nd e r : F e male
Natio nality : Thailand Natio nality : B ang lad e s h
Mo the r Mo the r
To ng ue : Thai To ng ue : B ang la
S e arc h Time fo r " Trans fo rme r3" : 3 min S e arc h Time fo r " Trans fo rme r3" : 3 min
34. 7 4. 9
S e arc h Time fo r " C NN" : S e arc h Time fo r " C NN" :
- Us ing : 36. 3 s e c - Us ing : 3 min 2. 8 s e c
25. 1 s e c - Us ing : 1 min 31. 0 s e c
- Us ing :
Typ ing Time fo r " HarryP o tte r" - Re mo te C o ntro l ( F irs t) : 49. 4 s e c
- Re mo te C o ntro l : 18. 4 s e c - S c re e n Ke yb o ard : 1 min 52. 2 s e c
D e c ., 201 1 _e n inKe yb o S o o n - b(oF g Yan g /:Me h e ru n n e s he c in te
- S c re Jim H wan g / ard n irs t) 23. 4 s a B Man n an 22
P ro mo tio n( A d ) Re c all : re c alle d the title

Name : Ng o c - Huo ng Vu Name : E d ward
S o uz d alnits ky
Age : 26
Age : 27
G e nd e r : F e male
G e nd e r : Male
Natio nality : Vie tna m
Natio nality : Rus s ia
P ro fe s s io n : S tud e nt
Mo the r
To ng ue : Vie tname s e Mo the r
To ng ue : Rus s ian
E xp e rie nc e o f
Us ing IP TV b e fo re : No ne E xp e rie nc e o f
Us ing IP TV b e fo re : No ne
S e arc h Time fo r " Trans fo rme r3" : 1 min
21. 0 S e arc h Time fo r " Trans fo rme r3" : 54. 9
- Us ing < S e arc h me nu> : 16. 0 s e c s ec
- Us ing < S e arc h me nu> : 16. 4 s e c
S e arc h Time fo r " C NN" :
- Us ing : 1 min 54. 0 s e c S e arc h Time fo r " C NN" :
- Us ing : 28. 9 s e c
S e arc h Time fo r " D is ne y C hanne l" :
- Us ing : 19. 1 s e c S e arc h Time fo r " D is ne y C ha nne l" :
- S c re e n Ke yb o ard ( F irs t) : 1 min 3. 0 - Re mo te C o ntro l ( F irs t) : 59. 5 s e c
s ec - S c re e n Ke yb o ard : 43. 1 s e c
P ro mo tio n( A d ) Re c all : d id n’ t re c all, P ro mo tio n( A d ) Re c all : re c alle d fro m

Name : Imane Yajid Name : Tho ma s
S ab atie r
Age : 23
Age : 22
G e nd e r : F e male
G e nd e r : Male
Natio nality : Mo ro c c o
Natio nality : F ranc e
Mo the r
To ng ue : A rab ic & Mo the r
F re nc h To ng ue : F re nc h
s ec s ec
S e arc h Time fo r " C NN" : S e arc h Time fo r " C NN" :
- Us ing : 26. 5 s e c - Us ing : 43. 5 s e c ( all -
> G e nre )
S e arc h Time fo r " D is ne y C hanne l" :
- Us ing : 31. 2 s e c S e arc h Time fo r " D is ne y C ha nne l" :
- S c re e n Ke yb o ard ( F irs t) : 37. 5 s e c - Re mo te C o ntro l ( F irs t) : 29. 8 s e c
D e c ., 201 1 _ Jim in H wan g / S o o n - b o n g Yan g / Me h e ru n n e s h a B in te Man n an - S c re e n Ke yb o ard : 40. 7 s e c 24
P ro mo tio n( A d ) Re c all : re c o g niz e d fro m

- End of Document -


Olleh TV for International Users

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (18)

Mais de Meherunnesha (Nishat)

Mais de Meherunnesha (Nishat) (19)

Olleh TV for International Users