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Economics	
  	
  
High-­‐Tech	
  Management	
  Studies	
  
1
PERSONAL INTRODUCTION – Roger Lo
2
The	
  world	
  largest	
  student-­‐run	
  organiza9on	
  	
  	
  
65+	
  years	
  with	
  120+	
  countries	
  &	
  territories	
  
	
  
PERSONAL INTRODUCTION – Roger Lo
A	
  fashion	
  brand	
  specialized	
  in	
  handbags	
  
produced	
  in	
  developing	
  countries	
  
3
PERSONAL INTRODUCTION – Roger Lo
©2006 McKinsey & Company©2006 McKinsey & Company
海德拉巴 Hyderabad
Are you smart and tough enough?
©2006 McKinsey & Company©2006 McKinsey & Company
Google working environment
Working with talents from the world
Students from Harvard, UPenn, NUS…etc.
Team: Online Sales and Operation	
Assignment: Client performance analysis and improvement
Summer Business Analyst in the Global Service Strategy Team
Market Coverage: All English Speaking Market(USA+UK)
Projects involved(3 projects in 3 months):
a. Data collection and analysis for pre-pilot project
b. Client satisfaction comparison analysis in UK/ Ireland and
USA + South East Asia market
c. Work-stream tracking for pilot project and providing recommendations to the
seniors manager
Branding Taiwan in the globe
System	
  Business	
  Unit	
  (NB,	
  Pad,	
  Eee	
  Pc)	
  
Territory	
  Strategy	
  	
  Development,	
  	
  	
  	
  	
  	
  	
  	
  	
  
APMEA	
  region	
  	
  
	
  	
  
11
PERSONAL INTRODUCTION – Roger Lo
AGENDA	
12
Activity	
My learning at APT
- Strategy consulting and Greater China market
Some of my thoughts to share
©2006 McKinsey  Company©2006 McKinsey  Company
大型跨國公司
創新/小型公司
©2006 McKinsey  Company©2006 McKinsey  Company
大型跨國公司
創新/小型公司
APT (Applied Predictive Technologies)
We are helping the world successful companies to make a better and
profitable decision
Global working environment
Washington, DC, San Francisco, London, Tokyo and Taipei offices
©2006 McKinsey  Company©2006 McKinsey  Company
大數據
Big
Data
雲端預測分析
Cloud-based
Predictive
Analytics
+
APT’s Rapid Growth
18
Venture-backed
company founded
in 1999
Supported by
Accel/KKR in
September 2006
Received $100MM
investment from
Goldman Sachs in June
*estimated
“APT received a $100
million investment from
Goldman Sachs to …
enhance its tools for
predicting trends.”
APT “helps you make
decisions that might seem
risky, but they aren't,
because you've tested the
outcome.”
“Corporations […] use
APT's causal analytics
technology to try to ensure
their business decisions
deliver the best results
possible.”
Major Investments in Our Product Suite
APT recently received a $100 million investment from Goldman Sachs
“APT is a rare innovator, with multiple patented and
commercially proven approaches for truly leveraging
Big Data to generate shareholder value.”
~ Goldman Sachs
“APT’s solutions have a proven record of helping
companies better allocate billions of dollars in
operational spend and capital investment, making its
platform the gold standard in predictive analytics.”
~ Accel-KKR
Recent Media Coverage:
Consulting industry landscape
20
Enterprise Software Provider Strategy Boutiques
Technology + Operational Consulting New wave of Strategy Consulting
The Concept of Test  Learn
21
3
Answer three key questions:
1.  Will it work?
2.  Can I target it?
3.  Can I improve it?
Business Idea
Experiment 
Analyze
Know 
Decide
Business leaders have ideas
for improving their business.
.
Test the idea in a small subset of the
business versus control
APT Test
 Learn
Case Study
“Without testing, the $5 Footlong sub promotion
would very likely not have happened on a national
scale”
- Rick Muldowney, Subway's Director of
Analytics
•  Drove double digit growth
•  An industry game-changer
Measurement in the “Real World” is Challenging
23
Store #782
銷售
業績
咖啡機安
裝時間
時間
實驗組與對照組店鋪
所有實驗組店鋪,在安裝咖啡機前與對照組非常吻合,表
示對照店鋪挑選良好。
對照組
實驗組
實驗組與對照組店鋪
所有實驗組店鋪,在安裝咖啡機前與對照組非常吻合,表
示對照店鋪挑選良好。增設咖啡機後的業績增長也因此相
當可靠。
咖啡機安
裝時間
時間
對照組
實驗組
銷售
業績
APT Core Capabilities
26
APT takes an interdisciplinary approach to integrating three
perspectives: mathematics, business and computer science
APT Selected Clients
More than 100 leading companies partner with APT to apply Big Data to their most
important decisions
27
Retail Fin Serv Dining Hotels CPG
40+ of top
US 100
7 of top North
America 25
10+ of top
US 25
10+ of top
Global 25
8 leading
manufacturers
4 of top 10
telecommunications
cable companies
A top 10
transportation
leader
2 of the top 10
insurance companies
A top 10
pharmaceutical
leader
A leader in
education
Telco /
Cable
Insurance
Transport
Pharma
Education
What do we do?
At APT, we tackle a variety of high stakes strategic business problems by applying data-
driven analytics
28
•  Promotion Planning – Is my promotion driving traffic or just
eroding margin?
•  Menu Development – What entrees should I remove from my
menu? What should I add?
•  Market Basket Profiling – When customers buy a guitar, what
accessories do they buy? How should that impact my
adjacencies?
•  Customer Incentive Programs – What rate should I offer on a
CD to a new customer?
•  Network Planning – Where should we build the next Holiday
Inn?
•  Due Diligence– How should we feel about the growth
prospects of a company we may buy? How significant are the
competitive threats?
•  Online-to-store Advertising - How much does online
advertising affect my in-store sales? Do online sales
cannibalize in-store sales?
Every step of the way, software gives our consultants leverage and lets
them focus on “which question to ask next” rather than Excel formulas
Private Equity Firms
My current role is primary focus on growing business in Asia
Greater China: Mainland China + Hong Kong + Taiwan
29
APT TaipeiZhu Delta
• Guangdong (P)
• Guangzhou
• Shenzhen
• Hong Kong
Yangzi Delta
• Jiangsu (P)
• Zhejiang (P)
• Shanghai
• Nanjing
• Hangzhou
Buohai
• Hebei (P)
• Shandong (P)
• Beijing
• Tianjin
• Qingdao
Wuhan
Fujian
APT’s people are from…
Working with top talents around the world
Colleagues at APT
Fresh graduates from Harvard, Stanford, Cambridge, Oxford, Princeton, MIT, UPenn…etc
31
Avg age: 24 yrs (Taipei office)
32
AGENDA	
33
Activity	
My learning at APT
- Strategy consulting and Greater China market
Some of my thoughts to share
Reference: The Start Up of You slides, previous sharing workshop materials
跨國公司/組織想找尋的人才
Leadership	
Problem Solving	
 Global
Exposure	
• Personal initiative
• Teamwork
• Entrepreneurship	
• Professional skill
• Ambition
• Language
• Working abroad
experience	
解決問題能力	
  國際經驗	
 
領導能力與經驗	
 
Source: McKinsey  Company, Google, PG	
從學生時代就要開始準備!
台灣學生/青年在國際舞臺上遇到的挑戰
35
u 語文能力不及其他競爭國家(大中華/亞洲地區)
– 基本必備的溝通工具(英文)
u 缺少國際經驗 – 普遍學生較沒有國際視野, 在全球競爭下的
今日, 較容易沒有勝出的機會
u 實務經驗較少 – 實際的實務經驗(實習或是團隊領導經驗)缺
乏, 導致就業的接軌不易
35
及早開始思考我們的職涯並且敢把夢/目標做大
- 往上和前看(願景勾勒) + 往下和後看(落地實踐)
- 關鍵競爭能力 = 天資 X 努力程度 X 準備時間
拓展我們的視野與人脈並提升自我高度
- 培養國際視野與去台灣化(global horizon)
- 具備英文和其他語言能力以成就國際溝通力(global communication)
- 累積領導團隊與合作經驗(leadership)
策略性地規劃我們的”gap year”
- 差異化!差異化!差異化!(differentiation)
- 全球都是我們的舞臺(交換學生/國際實習/國際志工/深度旅行)
我們(台灣青年)也許可以思考的準備方向
機會可以創造 年輕人未必是失落一代
37
早期台灣在邁入PC(個人電腦)時代時,業界很敢投資,釋放
的資源、銀行能承擔的風險都比現今大膽得多。但現在正要邁
入另一個新典範的時代,卻很少有創新公司,少了很多有冒險
精神的創業型人才。
應當要重新鼓勵新創事業,鼓勵年輕人要有冒險的精神,簡立
峰說,否則台灣在政治上是孤兒,在產業上不能主導市場,只
能依賴下遊客戶,這些依賴,很像在扮演「小三」,但台灣應
該不要再繼續做忠實的小三,要做就做老大。
應該用「從台灣搭飛機出去一到二個小時可以到達的地方」來
思考自己的機會。現在25歲到40歲的年輕人不該一窩蜂去擠白
領工作,搶不到機會,就要思變通、移動、開發新的機會;如
果不思變,等到下一代人遞補上那些新機會,那這一代人就真
的會成為進退不得的「失落一代」。
全球中央2013年2月號
©2006 McKinsey  Company©2006 McKinsey  Company
上天賦予我們的能力/能耐越大,
我們的責任也越大!
©2006 McKinsey  Company©2006 McKinsey  Company
台灣第一個華文社會企業資訊匯流平臺,
希望傳遞「用商業力量改變社會問題」的知識與智慧,
並連結各地社會企業。
©2006 McKinsey  Company©2006 McKinsey  Company
社企流二週年論壇
夢想自造家:Everyone is a Change Maker
41
Dropbox CEO Drew Houston
at MIT commencement
當你從學校畢業,不會再有學分的概念。在學校裡所犯的錯誤就
好像是擋風玻璃上的擦傷,但進入社會,你則需要學會調整和時
不時地撞向護欄,不然進步的速度會太慢。
最大的風險不是失敗,而是過得太安逸了。
42
大學裡植入的另一個錯誤的理念就是「先準備好」。雖然學習仍
然佔據首要的位置,不過最快的學習方式還是實踐,如果你擁有
夢想,你有一生的時間去學習和準備,
而你所要做得的就是馬上實踐。
43
Time for your
Story and
new Adventure
44
FOR MORE INFORMATION
Please contact...
FB: Roger Lo
simplegreen0526@gmail.com

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