9. Team: Online Sales and Operation
Assignment: Client performance analysis and improvement
Summer Business Analyst in the Global Service Strategy Team
Market Coverage: All English Speaking Market(USA+UK)
Projects involved(3 projects in 3 months):
a. Data collection and analysis for pre-pilot project
b. Client satisfaction comparison analysis in UK/ Ireland and
USA + South East Asia market
c. Work-stream tracking for pilot project and providing recommendations to the
seniors manager
19. “APT received a $100
million investment from
Goldman Sachs to …
enhance its tools for
predicting trends.”
APT “helps you make
decisions that might seem
risky, but they aren't,
because you've tested the
outcome.”
“Corporations […] use
APT's causal analytics
technology to try to ensure
their business decisions
deliver the best results
possible.”
Major Investments in Our Product Suite
APT recently received a $100 million investment from Goldman Sachs
“APT is a rare innovator, with multiple patented and
commercially proven approaches for truly leveraging
Big Data to generate shareholder value.”
~ Goldman Sachs
“APT’s solutions have a proven record of helping
companies better allocate billions of dollars in
operational spend and capital investment, making its
platform the gold standard in predictive analytics.”
~ Accel-KKR
Recent Media Coverage:
21. The Concept of Test Learn
21
3
Answer three key questions:
1. Will it work?
2. Can I target it?
3. Can I improve it?
Business Idea
Experiment
Analyze
Know
Decide
Business leaders have ideas
for improving their business.
.
Test the idea in a small subset of the
business versus control
APT Test
Learn
22. Case Study
“Without testing, the $5 Footlong sub promotion
would very likely not have happened on a national
scale”
- Rick Muldowney, Subway's Director of
Analytics
• Drove double digit growth
• An industry game-changer
26. APT Core Capabilities
26
APT takes an interdisciplinary approach to integrating three
perspectives: mathematics, business and computer science
27. APT Selected Clients
More than 100 leading companies partner with APT to apply Big Data to their most
important decisions
27
Retail Fin Serv Dining Hotels CPG
40+ of top
US 100
7 of top North
America 25
10+ of top
US 25
10+ of top
Global 25
8 leading
manufacturers
4 of top 10
telecommunications
cable companies
A top 10
transportation
leader
2 of the top 10
insurance companies
A top 10
pharmaceutical
leader
A leader in
education
Telco /
Cable
Insurance
Transport
Pharma
Education
28. What do we do?
At APT, we tackle a variety of high stakes strategic business problems by applying data-
driven analytics
28
• Promotion Planning – Is my promotion driving traffic or just
eroding margin?
• Menu Development – What entrees should I remove from my
menu? What should I add?
• Market Basket Profiling – When customers buy a guitar, what
accessories do they buy? How should that impact my
adjacencies?
• Customer Incentive Programs – What rate should I offer on a
CD to a new customer?
• Network Planning – Where should we build the next Holiday
Inn?
• Due Diligence– How should we feel about the growth
prospects of a company we may buy? How significant are the
competitive threats?
• Online-to-store Advertising - How much does online
advertising affect my in-store sales? Do online sales
cannibalize in-store sales?
Every step of the way, software gives our consultants leverage and lets
them focus on “which question to ask next” rather than Excel formulas
Private Equity Firms
29. My current role is primary focus on growing business in Asia
Greater China: Mainland China + Hong Kong + Taiwan
29
APT TaipeiZhu Delta
• Guangdong (P)
• Guangzhou
• Shenzhen
• Hong Kong
Yangzi Delta
• Jiangsu (P)
• Zhejiang (P)
• Shanghai
• Nanjing
• Hangzhou
Buohai
• Hebei (P)
• Shandong (P)
• Beijing
• Tianjin
• Qingdao
Wuhan
Fujian
30. APT’s people are from…
Working with top talents around the world
33. AGENDA
33
Activity
My learning at APT
- Strategy consulting and Greater China market
Some of my thoughts to share
Reference: The Start Up of You slides, previous sharing workshop materials
