4. Officially, social media is “an umbrella term
that defines the various activities that integrate
technology, social interaction, and the construction
of words, pictures, videos, and audio.”
5.
6. ITʼS ALSO
A FANCY WAY
TO DESCRIBE
THE ZILLIONS
OF CONVERSATIONS
PEOPLE
ARE HAVING
ONLINE
24/7.
13. REASON #3
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH
MOST POPULAR ONLINE ACTIVITY—AHEAD OF
PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places, 2009
15. REASON #4
BECAUSE TIME SPENT ON SOCIAL NETWORKS
IS GROWING AT 3X THE OVERALL INTERNET
RATE, ACCOUNTING FOR ~10% OF ALL
INTERNET TIME.
Nielsen, Global Faces & Networked Places, 2009
17. REASON #5
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
Technology is shifting the power away
from the editors, the publishers,
the establishment, the media elite.
Now itʼs the people who are in control.”
Rupert Murdoch, Global Media Entrepreneur
23. socialmedia
•13 hours: the amount of video up-loaded to YouTube every
minute.
•412.3 years: the length of time it would take you to watch every
Youtube video.
•100,000,000: the number of YouTube videos viewed per day.
•13,000,000: the number of articles available on Wikipedia.
•3,600,000,000: the number of photos archived on Flickr as of
June 2009.
•1382%: the monthly growth rate of twitter from Jan - Feb 2009
•3,000,000: the average number of tweets per day on twitter
•5,000,000,000: the number of minutes spent on Facebook each
day.
•1,000,000,000: the amount of content (blogs pics etc) shared on
Facebook each week
24.
25. The word blog is irrelevant.
What's important is that it is now common,
and will soon be expected,
that every intelligent person
(and quite a few unintelligent ones)
will have a media platform
where they share what they care about
with the world.”
Seth Godin, Author
26.
27. IF FACEBOOK WERE A COUNTRY,
IT WOULD BE THE 8TH MOST POPULATED
IN THE WORLD, JUST AHEAD OF JAPAN.
Mark Zuckerberg, January 7, 2009
30. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY
SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.
Cone, Business in Social Media Study, September 2008
31.
32. BELIEVE IT OR NOT, THAT DOESNʼT MEAN THAT 93% OF SOCIAL MEDIA
USERS THINK COMPANIES SHOULD TREAT SOCIAL MEDIA AS YET
ANOTHER CHANNEL FOR BROADCASTING BULLSH*T.
YOU SEE, ITʼS SUPPOSED TO BE A DIALOGUE,
NOT A MONOLOGUE.
The Marketing Department is shut: THE FIND-ABILITY DEPARTMENT
IS NOW OPEN.
35. 85% of social media users believe that a company
should go further than just having a presence
on social sites and should also interact
with its customers.
Cone, Business in Social Media Study, September 2008
36.
37. For companies, resistance to social
media is futile.
Millions of people are creating content for the social Web.
Your competitors are already there.
Your customers have been there for a long time.
If your business isn't putting itself out there, it ought to be.”
BusinessWeek, February 19, 2009
45. IF YOUR PRODUCT SUCKS, SOCIAL MEDIA
WONʼT FIX IT.
(HOWEVER, IF YOUR CUSTOMER SERVICE
SUCKS, SOCIAL MEDIA CAN HELP.)
IF YOUR REPEAT BUSINESS SUCKS,
SOCIAL MEDIA CAN HELP.
IF YOUR COMPANYʼS WORD OF MOUTH SUCKS,
SOCIAL MEDIA CAN HELP.