1. HOOPZ
H
HOOPZ
Permission Based Marketing
Indian Perspective
Akash Sureka
MD & CEO
Hoopz Planet Info Pvt Ltd

2. HOOPZ
Agenda
 Marketing Channels
 Do Not Call Register
 Permission Based Marketing – Quick India
Snapshot
 Gaps & Repercussions
 Hoopz™ Planet Info Pvt. Ltd.

3. HOOPZ
Marketing Channels
 Emails
 Bulk and Targeted
 Bulk SMS (Rural penetration)
 Bulk
 Post Sales Customer Retention
 Print
 Brochures
 Media
 Customer Care calls
 Web
 Television
 Social Networking

4. HOOPZ
Do Not Call Register
 Limited to SMS, Customer care calls
 Promotional Only
 Filtered if consumer registered with DND
(Do Not Disturb)

5. HOOPZ
Permission Marketing – India Snapshot
 Wide non permission marketing
 Bulk SMS
 Bulk Emails
 Mass Reach
 Non Contextual
 More consumers opting for DND
 Bulk Emails going to Spams
 Brands losing ROI and campaign Effect
 Consumers Negativity Growth towards campaigns

6. HOOPZ
Permission Marketing – India Snapshot
 Low Permission Marketing
 Hard copy Forms, q&a, web
 Bluetooth
 Interactive Games
 Post Sales product updates
 Discounts & Coupons (Most Effective)
 Low volume reach
 High loyalty and participation
 Non Contextual
 Males more responsive

7. HOOPZ
Gaps
 No agreement/Opt In channel from consumer
 Bulk SMS
 Bulk Emails
 More consumers opting for DND
 Bulk Emails going to Spams
 Brands losing ROI and campaign Effect
 Not well defined or Missing Link/channel wrt
Advertiser for Permission Marketing for consumer
Agreement/Opt In

8. HOOPZ
Effectiveness

9. HOOPZ
Hoopz™ - What does it do? (Solution – Patent Pending)
Provide real time contextual flash/digital advertisement & Information based
on keyword of ANY content in ANY software application – consumer is
watching/listening on ANY device - without modification of/interface to
application or content or without tie ups but with complete Consumer
Permissions !
MyAd™: Buy Homes
in Bay Area at 1141 MyAd™: New IceCream Flavor from Kraft:
USD per sq.ft. MyAd™: Make Love Tips from Dating site: Teachers
MyAd™: New iPhone OS Fortune at
needed in New York
X
4.1 launch from Apple: XX
Venetian, las
vegas
Facebook/Twitter
MyAd™: New Book from John Grisham: MBA from X MyAd™: New Burger menu from X
Wharton: Space available in New York McDonalds: New book “Run” arrival on
Amazon: BoAmerica Deposit 7.5%
SMS/EMAIL/MMS Browser/Search Engine/eBook
PPT/Doc/XLS

10. HOOPZ
New world of Consumer Permission
Marketing
 Hoopz™ Makes Consumers new Publishers !
 Makes easy for Brands for Permission Marketing !

11. HOOPZ
Contacts
 Akash.sureka@hoopz.in (Founder & CEO)
 +91 9823050169
 www.hoopz.in
Thank You !