Having trouble landing a job in such a competitive environment? Social media may just be the key. Learn more about how to leverage it in order to get your dream job.

2. How to Get a Job using
Social Media

3. How to Get a Job using
Social Media
by Nicki Hicks

4. Disclaimer

5. Disclaimer
Social media will help with your job search

6. Disclaimer
Social media will help with your job search
Don’t replace it with traditional tactics

7. Disclaimer
Social media will help with your job search
Don’t replace it with traditional tactics
Monster

8. Disclaimer
Social media will help with your job search
Don’t replace it with traditional tactics
Monster
Craigslist

9. Disclaimer
Social media will help with your job search
Don’t replace it with traditional tactics
Monster
Craigslist
Jobs in ME

10. Disclaimer
Social media will help with your job search
Don’t replace it with traditional tactics
Monster
Craigslist
Jobs in ME
Email possible employers

11. Social media is…

12. Social media is…
…well, why don’t you tell me what you think it is
first?

13. Ok, ok. Social media is…

14. Ok, ok. Social media is…

15. Ok, ok. Social media is…
The same as “social networking”

16. Ok, ok. Social media is…
The same as “social networking”
A virtual water cooler

17. Ok, ok. Social media is…
The same as “social networking”
A virtual water cooler
An online conversation

18. Ok, ok. Social media is…
The same as “social networking”
A virtual water cooler
An online conversation
“Talking at” v. “talking with”

19. How can social media
help you?

20. How can social media
help you?

21. How can social media
help you?
Brand yourself

22. How can social media
help you?
Brand yourself
Network and build online relationships

23. How can social media
help you?
Brand yourself
Network and build online relationships
Acquire the skills to brand your business

24. Remember…

25. Remember…

26. Remember…
It’s not what you know,

27. Remember…
It’s not what you know,
but who you know.

28. Social Media for the
“New Age Job Hunter”

29. Social Media for the
“New Age Job Hunter”
General pointers

30. Social Media for the
“New Age Job Hunter”
General pointers
“Big Three”

31. Social Media for the
“New Age Job Hunter”
General pointers
“Big Three”
Facebook

32. Social Media for the
“New Age Job Hunter”
General pointers
“Big Three”
Facebook
LinkedIn

33. Social Media for the
“New Age Job Hunter”
General pointers
“Big Three”
Facebook
LinkedIn
Twitter

34. Social Media for the
“New Age Job Hunter”
General pointers
“Big Three”
Facebook
LinkedIn
Twitter
RSS feeds

35. Social Media for the
“New Age Job Hunter”
General pointers
“Big Three”
Facebook
LinkedIn
Twitter
RSS feeds
YouTube

36. General Social Media
Pointers

37. General Social Media
Pointers
Always add value

38. General Social Media
Pointers
Always add value
Or…give before you get

39. General Social Media
Pointers
Always add value
Or…give before you get
Be yourself

40. General Social Media
Pointers
Always add value
Or…give before you get
Be yourself
Engage people

41. General Social Media
Pointers
Always add value
Or…give before you get
Be yourself
Engage people
Social media is a conversation!

42. General Social Media
Pointers
Always add value
Or…give before you get
Be yourself
Engage people
Social media is a conversation!
Ask questions

43. General Social Media
Pointers
Always add value
Or…give before you get
Be yourself
Engage people
Social media is a conversation!
Ask questions
Provide resources

44. Facebook: Step 1

45. Facebook: Step 1
Clean up those profiles!

46. Facebook: Step 1
Clean up those profiles!
Pictures

47. Facebook: Step 1
Clean up those profiles!
Pictures
Wall

48. Facebook: Step 1
Clean up those profiles!
Pictures
Wall
Information

49. Facebook: Step 1
Clean up those profiles!
Pictures
Wall
Information
Who are you?

50. Facebook: Step 1
Clean up those profiles!
Pictures
Wall
Information
Who are you?
What are you looking for?

51. Employers DO NOT want
to see this

52. Employers DO NOT want
to see this

53. Facebook: Step 2

54. Facebook: Step 2

55. Facebook: Step 2
Look for Job Hunting pages, like:

56. Facebook: Step 2
Look for Job Hunting pages, like:
Jobs in ME

57. Facebook: Step 2
Look for Job Hunting pages, like:
Jobs in ME
…and become a fan

58. Facebook: Step 2
Look for Job Hunting pages, like:
Jobs in ME
…and become a fan
Join conversations

59. LinkedIn

60. LinkedIn

61. LinkedIn
The most professional social media platform

62. LinkedIn
The most professional social media platform
The “virtual resume”

64. Find people you know

65. Find your next dream job

66. Have a company in mind?

67. You have one chance to
make a first impression

68. Whatcha
doin’?

69. Are you done
yet?

70. Experience

71. Get
recommended

72. Get your vanity
URL

73. Answer questions

74. Join
groups

76. LinkedIn:
Above and Beyond

77. LinkedIn:
Above and Beyond

78. LinkedIn:
Above and Beyond
Add Applications to your Profile

79. LinkedIn:
Above and Beyond
Add Applications to your Profile
Twitter

80. LinkedIn:
Above and Beyond
Add Applications to your Profile
Twitter
Blog, etc.

81. LinkedIn:
Above and Beyond
Add Applications to your Profile
Twitter
Blog, etc.
Answer questions

82. LinkedIn:
Above and Beyond
Add Applications to your Profile
Twitter
Blog, etc.
Answer questions
Join groups

83. Using LinkedIn really
works?

84. Using LinkedIn really
works?
Breanne Cooley landed a job by leveraging LinkedIn

85. Using LinkedIn really
works?
Breanne Cooley landed a job by leveraging LinkedIn
Reconsidered LinkedIn Group strategy

86. Using LinkedIn really
works?
Breanne Cooley landed a job by leveraging LinkedIn
Reconsidered LinkedIn Group strategy
Reached out proactively to network

87. Using LinkedIn really
works?
Breanne Cooley landed a job by leveraging LinkedIn
Reconsidered LinkedIn Group strategy
Reached out proactively to network
Looked beyond surface of people’s profiles to find common
interests

88. Using LinkedIn really
works?
Breanne Cooley landed a job by leveraging LinkedIn
Reconsidered LinkedIn Group strategy
Reached out proactively to network
Looked beyond surface of people’s profiles to find common
interests
Included LinkedIn URL as permanent part of email
signature

89. Using LinkedIn really
works?
Breanne Cooley landed a job by leveraging LinkedIn
Reconsidered LinkedIn Group strategy
Reached out proactively to network
Looked beyond surface of people’s profiles to find common
interests
Included LinkedIn URL as permanent part of email
signature
Stepped outside of social networking comfort zone and
stuck her neck out!

90. Using LinkedIn really
works?
Breanne Cooley landed a job by leveraging LinkedIn
Reconsidered LinkedIn Group strategy
Reached out proactively to network
Looked beyond surface of people’s profiles to find common
interests
Included LinkedIn URL as permanent part of email
signature
Stepped outside of social networking comfort zone and
stuck her neck out!
Here’s her full story

91. What is Twitter?

92. What is Twitter?
Micro-blogging

93. What is Twitter?
Micro-blogging
140 characters

94. What is Twitter?
Micro-blogging
140 characters
Answer: “What are you doing?” or…

95. What is Twitter?
Micro-blogging
140 characters
Answer: “What are you doing?” or…
What are you reading?

96. What is Twitter?
Micro-blogging
140 characters
Answer: “What are you doing?” or…
What are you reading?
What are you thinking about?

97. What is Twitter?
Micro-blogging
140 characters
Answer: “What are you doing?” or…
What are you reading?
What are you thinking about?
What do you want to know? etc...

98. What is Twitter?
Micro-blogging
140 characters
Answer: “What are you doing?” or…
What are you reading?
What are you thinking about?
What do you want to know? etc...
Rule #1: Always add value

100. Include your
full name

101. Choose a
username Don’t use
symbols.
(*, <3, @, !,
or numbers)

102. Add your
time zone

103. If you don’t
have a
website,
don’t stress.
Add a
Link your
website
LinkedIn
account.
If you don’t
have one,
don’t stress,
you will by
tomorrow!

104. You only
have 160
characters.
So make
sure
you’re…
-YOU!
Add a bio -Show that
you’re well-
rounded
-If you’re
job seeking,
make sure
you
insinuate it!

105. Location,
location!

106. DO NOT
protect your
tweets

107. DO NOT
protect your
tweets

109. Sometimes appearances
matter

110. Sometimes appearances
matter
Choose an appropriate picture

111. Sometimes appearances
matter
Choose an appropriate picture

112. Sometimes appearances
matter
Choose an appropriate picture
NOT the default

113. Sometimes appearances
matter
Choose an appropriate picture
NOT the default
Headshot of you

114. Sometimes appearances
matter
Choose an appropriate picture
NOT the default
Headshot of you
Choose a background

115. Sometimes appearances
matter
Choose an appropriate picture
NOT the default
Headshot of you
Choose a background
NOT the default blue

116. Sometimes appearances
matter
Choose an appropriate picture
NOT the default
Headshot of you
Choose a background
NOT the default blue
Choose a pre-designed template, or

117. Sometimes appearances
matter
Choose an appropriate picture
NOT the default
Headshot of you
Choose a background
NOT the default blue
Choose a pre-designed template, or
A background from a reputable site like Twitter
Backgrounds

118. Twitter 101

119. Twitter 101
@nickihicks = reply

120. Twitter 101
@nickihicks = reply
RT = ReTweet

121. Twitter 101
@nickihicks = reply
RT = ReTweet
Direct message = private message

122. Twitter 101
@nickihicks = reply
RT = ReTweet
Direct message = private message
# = hashtag

123. Twitter 101
@nickihicks = reply
RT = ReTweet
Direct message = private message
# = hashtag
#followfriday

124. Twitter 101
@nickihicks = reply
RT = ReTweet
Direct message = private message
# = hashtag
#followfriday
#heavymetalfriday

125. Following the right
Tweeps

126. Following the right
Tweeps
Follow job search accounts

127. Following the right
Tweeps
Follow job search accounts
Search on Twitter search
(www.search.twitter.com)

128. Following the right
Tweeps
Follow job search accounts
Search on Twitter search
(www.search.twitter.com)
Twellow.com – The Twitter Yellow Pages

129. Following the right
Tweeps
Follow job search accounts
Search on Twitter search
(www.search.twitter.com)
Twellow.com – The Twitter Yellow Pages
Wefollow.com

130. Following the right
Tweeps
Follow job search accounts
Search on Twitter search
(www.search.twitter.com)
Twellow.com – The Twitter Yellow Pages
Wefollow.com
Nearbytweets.com – Local Tweeps

131. Using Twitter really
works?

132. Using Twitter really
works?
David Gallant used Twitter to find his current job
by:

133. Using Twitter really
works?
David Gallant used Twitter to find his current job
by:
Saw a job post on Twitter

134. Using Twitter really
works?
David Gallant used Twitter to find his current job
by:
Saw a job post on Twitter
Emailed resume to the employer

135. Using Twitter really
works?
David Gallant used Twitter to find his current job
by:
Saw a job post on Twitter
Emailed resume to the employer
Included links to both his Twitter account and blog,
adding depth to his resume

136. Using Twitter really
works?
David Gallant used Twitter to find his current job
by:
Saw a job post on Twitter
Emailed resume to the employer
Included links to both his Twitter account and blog,
adding depth to his resume
Here’s his full story

137. RSS Feeds

138. RSS Feeds

139. RSS Feeds
A lot of your favorite job search sites will have
RSS feeds and email updates.

140. RSS Feeds
A lot of your favorite job search sites will have
RSS feeds and email updates.
Why go to them everyday?

141. RSS Feeds
A lot of your favorite job search sites will have
RSS feeds and email updates.
Why go to them everyday?
Set it up so they update you!

142. YouTube Intro

143. YouTube Intro
Employers may not necessarily be looking on
YouTube just yet, BUT…

144. YouTube Intro
Employers may not necessarily be looking on
YouTube just yet, BUT…
What if they Google your name? Your video will
come up

145. YouTube Intro
Employers may not necessarily be looking on
YouTube just yet, BUT…
What if they Google your name? Your video will
come up
What if you include the video in your email to a
potential employer? If that doesn’t add depth to
your resume, I don’t know what does!

146. Create a video resume
Example video resume

147. Basic Interview Rules
Apply

148. Basic Interview Rules
Apply

149. Basic Interview Rules
Apply
Wear business attire

150. Basic Interview Rules
Apply
Wear business attire
Don’t speak too fast

151. Basic Interview Rules
Apply
Wear business attire
Don’t speak too fast
Look at the camera, not your script

152. Tips for Video Success

153. Tips for Video Success

154. Tips for Video Success
Keep it short and sweet (under 2 minutes)

155. Tips for Video Success
Keep it short and sweet (under 2 minutes)
Answer the questions

156. Tips for Video Success
Keep it short and sweet (under 2 minutes)
Answer the questions
What makes you different?

157. Tips for Video Success
Keep it short and sweet (under 2 minutes)
Answer the questions
What makes you different?
Why should I hire you?

158. Tips for Video Success
Keep it short and sweet (under 2 minutes)
Answer the questions
What makes you different?
Why should I hire you?
Be yourself!

159. Technical Video Tips

160. Technical Video Tips
Create a title with keywords specific to your
resume (“Video Resume for Nicki Hicks –
Graduate with Marketing Degree”)

161. Technical Video Tips
Create a title with keywords specific to your
resume (“Video Resume for Nicki Hicks –
Graduate with Marketing Degree”)
Create a detailed description that includes main
points from your resume

162. Technical Video Tips
Create a title with keywords specific to your
resume (“Video Resume for Nicki Hicks –
Graduate with Marketing Degree”)
Create a detailed description that includes main
points from your resume
Attach a PDF or doc version of your resume

163. Now what?

164. Now what?
Join Facebook, LinkedIn, and Twitter if you’re not
already there.

165. Now what?
Join Facebook, LinkedIn, and Twitter if you’re not
already there.
Fan, follow, and join the right groups/people.

166. Now what?
Join Facebook, LinkedIn, and Twitter if you’re not
already there.
Fan, follow, and join the right groups/people.
Start joining the conversation!

167. Now what?
Join Facebook, LinkedIn, and Twitter if you’re not
already there.
Fan, follow, and join the right groups/people.
Start joining the conversation!
Cross promote

168. Now what?
Join Facebook, LinkedIn, and Twitter if you’re not
already there.
Fan, follow, and join the right groups/people.
Start joining the conversation!
Cross promote
Link between profiles

169. Now what?
Join Facebook, LinkedIn, and Twitter if you’re not
already there.
Fan, follow, and join the right groups/people.
Start joining the conversation!
Cross promote
Link between profiles
Include your LinkedIn account, Twitter handle, and even
YouTube video resume in your email signature

170. Now what? (cont.)

171. Now what? (cont.)

172. Now what? (cont.)
Step out of your comfort zone

173. Now what? (cont.)
Step out of your comfort zone
Cross promote in real life by networking

174. Now what? (cont.)
Step out of your comfort zone
Cross promote in real life by networking
Add depth to and differentiate your resume with
social media

175. Thank you!

176. Thank you!
Facebook: www.facebook.com/nickihicks

177. Thank you!
Facebook: www.facebook.com/nickihicks
LinkedIn: www.linkedin.com/in/nickihicks

178. Thank you!
Facebook: www.facebook.com/nickihicks
LinkedIn: www.linkedin.com/in/nickihicks
Twitter: www.twitter.com/nickihicks

179. Thank you!
Facebook: www.facebook.com/nickihicks
LinkedIn: www.linkedin.com/in/nickihicks
Twitter: www.twitter.com/nickihicks

180. Thank you!
Facebook: www.facebook.com/nickihicks
LinkedIn: www.linkedin.com/in/nickihicks
Twitter: www.twitter.com/nickihicks
Email: hicks.nicki@gmail.com