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Nexus Economics
How Critical Macro Trends Will
Change Your Business


Nick Vitalari
Naumi Haque
Denis Hancock
Jeff DeChambeau
September 16, 2010
nGenera Insight Team




Nick Vitalari   Naumi Haque                Denis Hancock Jeff DeChambeau




                      © 2011 Moxie Insight. All Rights Reserved.     2
What Is Nexus Economics?

Nex•us: From Latin nexus (“the act of binding together;
bond”), a complex set of interconnections that forms a
new reality.


Ec•o•nom•ics: From Latin oeconomia (“management
of a household, administration”), the social science that
analyzes the production, distribution, and consumption of
goods and services.


                     © 2011 Moxie Insight. All Rights Reserved.   3
1.

Can social innovation models

     SCALE?
          © 2011 Moxie Insight. All Rights Reserved.   4
social production | social selling
        complex | simple
   influence | compensation




       © 2011 Moxie Insight. All Rights Reserved.   5
2.


         Who will
     pay for failure?


          © 2011 Moxie Insight. All Rights Reserved.   6
© 2011 Moxie Insight. All Rights Reserved.   7
3.

     What happens when
you ARE the product?


          © 2011 Moxie Insight. All Rights Reserved.   8
Is contraception morally wrong?




                                                                 Age of population
                                                        Which would you rather lose?




“We do math
    to get you dates.”
                                                               283,859 people have answered
                              How economic and social beliefs change with age




    © 2011 Moxie Insight. All Rights Reserved.                                                9
4.

Can all products be designed for
     perpetual beta?


            © 2011 Moxie Insight. All Rights Reserved.   10
© 2011 Moxie Insight. All Rights Reserved.   11
5.

     What happens when
      reputations
       become sticky?



          © 2011 Moxie Insight. All Rights Reserved.   12
© 2011 Moxie Insight. All Rights Reserved.   13
6.

                How
     manipulative                                        (useful)
       can marketers be?



            © 2011 Moxie Insight. All Rights Reserved.              14
VRM                                                         SCRM
               Digital facades                                                          Data mining
           Privacy advocacy                                                              Data sharing
           Web anonymity                                                                  Web analytics
     Self-destructing data                                                                Data integration
Social media proliferation
  Government legislation
                             Customers                                            Company  Social media monitoring
                                                                                            Proprietary advantage

                                    Controlodometer




                                         © 2011 Moxie Insight. All Rights Reserved.                                  15
7.
         How does a
     “game layer”
     on the world impact
       decision making?



           © 2011 Moxie Insight. All Rights Reserved.   16
© 2011 Moxie Insight. All Rights Reserved.   17
8.


     Is the free web
          dead?


          © 2011 Moxie Insight. All Rights Reserved.   18
© 2011 Moxie Insight. All Rights Reserved.   19
9.

      What if
     facebook
     becomes a
      bank?

       © 2011 Moxie Insight. All Rights Reserved.   20
© 2011 Moxie Insight. All Rights Reserved.   21
10.

      What if you could
      perfectly
      map collaboration?


           © 2011 Moxie Insight. All Rights Reserved.   22
© 2011 Moxie Insight. All Rights Reserved.   23
11.


      Will everything be
         in the cloud?



            © 2011 Moxie Insight. All Rights Reserved.   24
© 2011 Moxie Insight. All Rights Reserved.   25
12.


      Will digital sovereignty
        go   national?

              © 2011 Moxie Insight. All Rights Reserved.   26
© 2011 Moxie Insight. All Rights Reserved.   27
Nick Vitalari, Naumi Haque,
    Denis Hancock, and Jeff DeChambeau
{nvitalari, nhaque, dhancock, jdechambeau}@moxieinsight.com
                www.moxieinsight.com

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Nexus Economics: How Critical Macro Trends will Change Your Business

  • 1. Nexus Economics How Critical Macro Trends Will Change Your Business Nick Vitalari Naumi Haque Denis Hancock Jeff DeChambeau September 16, 2010
  • 2. nGenera Insight Team Nick Vitalari Naumi Haque Denis Hancock Jeff DeChambeau © 2011 Moxie Insight. All Rights Reserved. 2
  • 3. What Is Nexus Economics? Nex•us: From Latin nexus (“the act of binding together; bond”), a complex set of interconnections that forms a new reality. Ec•o•nom•ics: From Latin oeconomia (“management of a household, administration”), the social science that analyzes the production, distribution, and consumption of goods and services. © 2011 Moxie Insight. All Rights Reserved. 3
  • 4. 1. Can social innovation models SCALE? © 2011 Moxie Insight. All Rights Reserved. 4
  • 5. social production | social selling complex | simple influence | compensation © 2011 Moxie Insight. All Rights Reserved. 5
  • 6. 2. Who will pay for failure? © 2011 Moxie Insight. All Rights Reserved. 6
  • 7. © 2011 Moxie Insight. All Rights Reserved. 7
  • 8. 3. What happens when you ARE the product? © 2011 Moxie Insight. All Rights Reserved. 8
  • 9. Is contraception morally wrong? Age of population Which would you rather lose? “We do math to get you dates.” 283,859 people have answered How economic and social beliefs change with age © 2011 Moxie Insight. All Rights Reserved. 9
  • 10. 4. Can all products be designed for perpetual beta? © 2011 Moxie Insight. All Rights Reserved. 10
  • 11. © 2011 Moxie Insight. All Rights Reserved. 11
  • 12. 5. What happens when reputations become sticky? © 2011 Moxie Insight. All Rights Reserved. 12
  • 13. © 2011 Moxie Insight. All Rights Reserved. 13
  • 14. 6. How manipulative (useful) can marketers be? © 2011 Moxie Insight. All Rights Reserved. 14
  • 15. VRM SCRM Digital facades Data mining Privacy advocacy Data sharing Web anonymity Web analytics Self-destructing data Data integration Social media proliferation Government legislation Customers Company Social media monitoring Proprietary advantage Controlodometer © 2011 Moxie Insight. All Rights Reserved. 15
  • 16. 7. How does a “game layer” on the world impact decision making? © 2011 Moxie Insight. All Rights Reserved. 16
  • 17. © 2011 Moxie Insight. All Rights Reserved. 17
  • 18. 8. Is the free web dead? © 2011 Moxie Insight. All Rights Reserved. 18
  • 19. © 2011 Moxie Insight. All Rights Reserved. 19
  • 20. 9. What if facebook becomes a bank? © 2011 Moxie Insight. All Rights Reserved. 20
  • 21. © 2011 Moxie Insight. All Rights Reserved. 21
  • 22. 10. What if you could perfectly map collaboration? © 2011 Moxie Insight. All Rights Reserved. 22
  • 23. © 2011 Moxie Insight. All Rights Reserved. 23
  • 24. 11. Will everything be in the cloud? © 2011 Moxie Insight. All Rights Reserved. 24
  • 25. © 2011 Moxie Insight. All Rights Reserved. 25
  • 26. 12. Will digital sovereignty go national? © 2011 Moxie Insight. All Rights Reserved. 26
  • 27. © 2011 Moxie Insight. All Rights Reserved. 27
  • 28. Nick Vitalari, Naumi Haque, Denis Hancock, and Jeff DeChambeau {nvitalari, nhaque, dhancock, jdechambeau}@moxieinsight.com www.moxieinsight.com