Unit 30 P1 and P2

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 30:
UK Media Publishing
P1 and P2 Evidence
Name: Jessica Monk
Candidate Number: 4102
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

I. Identifying Q Magazine and Bauer Media
II. Structure of Q magazine
III. Job Roles Within Producing a Magazine
IV. Production Process of A Magazine
V. Distributing Q Magazine
VI. Competitors
VII. Associated Products Relevant To The Project Brief
VIII. Q Magazines Target Audience
IX. Advertising Q Magazine
X. Analysing Front Cover Denotations and Connotations
XI. Analysing Double Page Spread Denotations and Annotations

Who are Q magazine?
Q is UK’s most popular music magazine founded by Mark Ellen and David Hepworth in 1986,
the magazine is released worldwide every month. Initially Q is a Rock n Roll magazine however,
the covers have embraced some of the worlds biggest stars from all music genres like; U2,
Rihanna and Adele. Every month the magazine recognises new music artists from countries all
over the world, creating star profiles which the readers will come across. Since its release the
magazine has built up a strong fan base all over the world such as; their readers, the music
industry and other magazine publishers. All through there immense album reviews, high
production values and humour used throughout the magazine. Q’s audience is younger and
more affluent than any other music monthly. 97% of readers rate Q as a high quality magazine.
and one they like to read time and time again.
Who are Bauer Media Group?
Bauer Media is the division of Bauer Media Group founded by H
Bauer Publishing, who are the largest private publishing
company, they publish over 300 magazine which can be brought
in 15 countries, read online and are television and radio
broadcast. In 2008 Bauer Media joined Bauer Media Group now
employing over 6,400 people between them. Bauer media is a
multi-platform company based in the UK, who own a variety of
companies within the two division swhich are; magazine and
radio. Who in the UK are known as industry innovators. Kerrang
and Mojo magazine are two of Bauer Media’s most popular
music magazines, however Kerrang is available weekly, where as
Mojo is released monthly. The circulation figures for Kerrang
magazine in 2013 was 33, 024 and for Mojo was 70, 667.
Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q Contents

Structure of Q
Magazine
Publisher:
Bauer Media
Editor: Andrew
Harrison
Editor in chief:
Phil Alexander
Associate digital
editor: Paul
Stokes
Associate
production
editor: Simon
McEwan
Senior editor:
Matt mason
Source: http://www.bauermedia.co.uk/uploads/QMediaPack-Feb2013.pdf Contents

Key Jobs roles within the Institution
Contents
• Publisher: a publisher is the person responsible for presenting entertaining and engaging content to the
desired target audience, by selecting what they feel is suitable and appropriate to be published from all types
of media such as books and music.
Source: http://www.myjobsearch.com/careers/publisher.html
• Video editor: a film or video editor is responsible for putting together the resources which are usually
recorded to create the final product. Usually they work with sources such as; camera footage, sound effects,
spoken dialog and special effects. The stronger the editors skills the better quality the finished product will
be, usually a video editor will work closely with the director as together the achieve the best result.
Source: http://www.prospects.ac.uk/film_video_editor_job_description.htm
• Editor in chief: an editor in chief is the person who is held responsible for all the magazines editing behind the
editor. Their job requires them to make changes and adjustments to the content featured in the magazine,
with their editing this enhances the quality of the magazine making it the best standard it can be. An editor in
chief is pushed to use his creative skills, maintain a strong relationship with the writer.
Source: http://education-portal.com/articles/Job_Description_of_an_Editor-in-Chief.html
• Features editor: a features editor is the person who is responsible for the content seen in a magazine they are
the people who make the stories we read engaging and entertaining. There are many responsibility's which
come with a featured editor such as the layout and appearance of the article, for example making the writing
suitable for the page layout and style.
Source: http://www.prospects.ac.uk/magazine_features_editor_job_description.htm

The Production Process
• Date of publication: The first step of the production process is to decide the date of the publication; this requires the magazine company
to select the date when they want their magazine to be released.
• Schedule: Once the company has selected the publication date they must then plan a schedule around the chosen date.
• Editorial: Now that the schedule has been created the editorial must be planned, this helps the company to decide on the topics they
want to see featured in their magazine.
Next
• Layout/structure: After sub-editing has finished the page layout structure must be created and edited, without this the magazine
wouldn’t come together.
• Proofreading: Proofreading can only be done once sub-editing has finished, requiring the editor to print out a copy of the magazine,
which he or she will read through correcting mistakes as they go.
• Pre-press printing: Printing the final copies can only be done once pre-press printing has taken place, the process which checks if the
correct fonts an images needed for the magazine are correct on each page.
• Printing: Finally the 1000s of magazines we see on the shelves of our shops are allowed to be printed out.
• Distribution: Once the magazines have been printed they are sent to a warehouse, from then on they are packed and shipped to other
distributers who then go on to sell the magazines
• Budget: Next is the budget plan, this will be created based on the amount of money they have available towards producing the
magazine.
• Select the content: Once the budget plan is finalized the content must be selected, there are two ways in which content can be collected;
in-house staff writers and external writers. External writers are the people who specialize in one subject are, and in-house writers are
usually employees.
• Sub editing: Once the content has be added to the magazine the process of sub-editing must begin, most companies usually have a sub-
editor employed through there company. If not this is usually completed by the editor. There are 5 main target areas which sub-editors
cover including; checking the accuracy of the facts, spell checking, grammar and punctuation, the house style, and the page layout.

The Production Process Continued
Source: http://hosbeg.com/the-magazine-production-process
Here I contacted Joel Hopkins from Bauer Media Group the publishers of Q Magazine, to ask him about the job roles and responsibilities of an
editorial team, in order for me to improve my magazine production process. However I did not receive a reply.
Evidence of contacting Q Magazine
Contents

Contents
Subscription information at WHSmith
Currently WHSmith offer Q readers 2 two different ways to pay
for their subscription in the UK which is credit and debit card.
The prices differ by £3 and both subscriptions offer 12 issues
over 12 months. However the price per issue also differs at
£2.75 and £3. There is also the option to purchase a subscription
internationally in which the prices have raised by a larger
amount. The cheapest international subscription is £55 and the
most expensive is £79. Although their website states the prices
it doesn’t tell the reader that they are able to cancel at anytime
Press Gazette
Press Gazette have published an article stating the breakdown
of magazine sales in 2014. As for Q magazine in 2013 the
circulation figure for print copies was 58,980 compared to the
2014 figure of 48,353, and digital was 2,257.
Distribution of Q
Magazine
Source: http://www.pressgazette.co.uk/uk-magazine-combined-printdigital-sales-figures-first-half-2014-complete-breakdown,
http://www.whsmithplc.co.uk/docs/FINAL_WEBSITE_VERSIONwhsmith_ar14.pdf, http://www.whsmith.co.uk/
What shops sell Q Magazine?
Readers can pick up their own copy of Q magazine from bookstores such as WHSmith, leading supermarkets such as; Tesco's,
Asda’s and Sainsbury's, and convenience stores like; Martins. |
WHSmith
There are over 615 WHSmith shops available on the High Street, and 673 travel stores throughout the UK. Their website
states that each week in the UK they sell an average of 1.1 million magazines which is about 180,000 print copies an hour.

Subscription Offers
Who are magazines.co.uk
magazine.co.uk are part of the online marketing company Jellyfish who work together with the UK’s biggest publishers to provide
customers with a 1000s of print titles at discounted prices. From well known publications for a wider audience such as; Vogue, and OK
magazine, to smaller publications which appeal to niche markets, there's a magazine for everyone.
What subscriptions do they offer?
The first subscription which they offer for Q
magazine is 3 issues over 3 months for £6, each
issue is priced at an average of £2 per issue. The
price of this subscription is usually £12.63.
Payment Method: Direct Debit.
The seconds subscription which they offer for Q
magazine is 12 magazines over 12 months called
the annual subscription, the cost for this is £43,
each issue is priced at an average of £3.58
Payment Method: PayPal, Visa
The final subscription which they offer for Q
magazine is a gift subscription if the customer
wishes to purchase the subscription as a gift for
another person. Like the annual subscription this
is again 12 issues over 12 months, the cost for
this is also £43 at £3.58 per issue.
Payment Method: PayPal, Visa
What discounts do they offer?
• When a customer purchases 3 issues for £6
they save an average of £6.63
• When a customer purchases the annual
subscription they save an average of £7.40
• When a customer purchases the gift
subscription they save an average of £7.40

Magazine Competitors
Mojo Magazine
Mojo Magazine is targeted at an older audience particularly the 35-41
age group, as the suggested median age is 42. There isn't a specific
gender for the magazine as the theme of rock n roll is embraced by
either gender in todays society. However the use of main stars who
where popular back in the 70s and 80s define that the target age group
is not your typical teenager. 72% of readers fall within the A B C1
audience category's, due to the fact that many readers are of upper
class high profession or wealth. On average the circulation figures for
Mojo is 83,676 copies sold in 2013.
NME Magazine
NME Magazine is targeted to a younger audience, as the
suggested median age is 25. 63% of readers in 2013 where
said to be male, compared to the 37% of females, as Rock n
Roll is a genre associated with males. 47% of readers fall
into the A B C1 audience category's, due to the fact that the
magazine is advertised to a younger audience, who are
usually placed in audience category's C2 D and E. On
average in 2013 the circulation figures for NME Magazine
was 20,011 copies sold.
Contents

Associated
Products of
Relevance to the
Project Brief
Next

This advertisement is from the hard
copy of Q magazine, the
advertisement is promoting Stella
Artois. They may choose to advertise
this product in their magazine because
there magazines is targeted to a male
audience. The women to the left of the
advertisement could also be used to
attract a male audience, by the
seductive look on face. The
background of the advert also shows a
holiday destination, this connotes how
most men stereotypically imagine
themselves to be drinking alcohol.
‘Stella Artois’
2014 issue of Q Magazine
Next

This advertisement is from the
hard copy of Q magazine, the
advertisement is informing the
reader of a Killers album. They may
choose to advertise in Q magazine
because they are not only the
cover stars, and have an interview
on the double page spread, but
they are also a popular band within
the rock genre.
‘The Killers’
2009 issue of Q Magazine Next

This advertisement is from the
hard copy of Q magazine, the
advertisement is from Glastonbury
festival. The magazine may choose
to advertise this product because
‘Glastonbury festival’ is closely
associated with the genre of ‘Rock
n Roll and Indie Rock’, and Q is
magazine is all about ‘Rock n Roll’.
‘Glastonbury
Festival’
2009 issue of Q Magazine
Contents

Hartley's 7 subjectivities (Age and
Gender)
In 2013 the median age of Q readers was 32
with a ratio of 70% male against a mere 30%
female. As for audience category's 70% of
readers fell into groups ABC1. Q construct
their magazine to fit their older target
audience by using a range of different age
cover stars for example previous artists have
been; Michael Jackson and David Bowie who
are from the older generation and Adele and
Tinie Tempah who are from the younger
generation. Going with the theory that today
many younger people embrace the music
from decades before they where born. Q also
appeal to their target audience by using bands
who appeal to both male and females like
popular indie band Arctic Monkeys. In 2013
the most enjoyed Michael Jackson song of all
time was Thriller with 195,704,383 YouTube
views, compared to Adele's Skyfall with
110,740,683 views.
Next

Maslow
Contents
According to Maslow's
hierarchy of needs Q
readers of Q magazine
fall into self-actualization,
Psychographics
According to audience psychographics Q magazine is intended for
readers in the explorers category, due to the fact that the magazine is
typically advertised to a younger audience. Most people in the
explorers category are typically students, which is shown by the
intended age group being between 15-24. Q magazine is also
considered to be read by people in the aspirers category, which also
covers a younger audience. This is due to the fact that many
teenagers read a magazine and aspire to be like the star who is being
interviewed.
Katz According to Katz theory Q magazine is intended to inform and educate the reader, as
they are constantly talking about the music industry. This is shown through celebrity
interviews talking about there career and success in the music industry. Q magazine is
also intended to allow the reader to create a personal relationship with the magazine,
in particular a certain celebrity as they may feel empathy, or be able to put themselves
in there situation. Finally Q magazine can also give the reader a chance to escape from
reality, and enter a world of music, by reading the magazine and imagining as if it was
themselves.

Why advertise in
Magazine?
Q is an official partner
of Europe’s biggest
music event, the
Glastonbury Festival.
Only Q can bring exclusive
access to the festival via its
acclaimed Official Review.
Q has an extremely high
brand influence score of
73% greater than GQ
and Esquire.
Q is a multi-media
property.
Q offer readers a print
magazine, Q online, Q
radio and the Q Awards.
Q readers are affluent, 72% are
ABC1 with a high disposable
income.
Here I have taken the most important
points from Q magazines media pack to
highlight why a company may want to
advertise is Q magazine.
Q has the second
highest ABC1 out of
the whole men’s
market.

This tweet advertises a new track by the artist BEA, connoting that the magazine view this as
their track of the day. The figures below also determine the popularity of the tweet, by showing
how many users have considered the tweet a favourite and how many have pressed retweet.
Q Magazine has
102k followers.
Q have had their
twitter account
verified. This states
that this is the correct
account for both
magazines.
Q
Logo
The header sticks to the colour scheme of
the magazine, by using the bold red colour
to help the reader identify the magazine.
The follow button
allows the user to
keep up to date
with news from the
artist through their
page.
Twitter
Here we can see the location
of the magazine, the URL and
the date they joined twitter.
Next

Q App
The app allows the user
to buy to magazine to
add to their collection,
or to preview the
magazine.
Once the user has
brought the magazine
they are able to read
the digital copy by
taping on each page.
If the user has an
account, and brought
a magazine they will
be stored in a section
called my magazines.
There is also a
section called
specials, showing the
user the top released
magazines.
The contents page
shows the user the
different content
which they will find
throughout the app,
like different articles.
Stating who they
feature and what
they are about.
At the top right
hand side of the
screen shot there is
an advertisement.
This tells the user
that they are
entitled to a free
30 day trial, for an
subscription.
The digital
magazine is exactly
the same as the
hard copy, using all
the same features.
Next

Q Television Advertisement
‘The Anthems’ the use of
powerful language
connotes that the album
will be offering the best
in indie-rock music.
‘The Biggest Bands’
‘Their Best Tracks’ the
powerful language
connotes that this
album only offers the
best music each artists
had released.
Q masthead
using the
white text
with the red
shape behind.
Black
background
influences the
theme of rock.
The use of bold and eye
catching colours make the
ad more appealing to the
reader and make them
want to watch it.
List of bands
which will be
included on the
album such as;
Kasabian, the
Stone Roses and
Oasis. Who are
all popular well
known indie-rock
bands.
The close up
shot of one of
the members
from the band
Kasabian,
shows the
emotion on his
face.
The white text with a
white drop shadow
stands out again the
black background.
Next

Web Page Analysis
Q masthead in the
left hand side of the
screen.
Social media links to
Twitter, Facebook,
Pinterest, Instagram
and YouTube.
The advertisement
on the bottom right
hand side of the
screen offers
viewers the chance
to purchase a
subscription for 58%
cheaper.
Navigation bar
above the
interactive
banner, with 7
active buttons.
Navigation bar at the top
of the screen, with 7
active buttons.
Interactive banner
which shows 5
different images,
each link to an
interview or an
article
Q’s track of the
day.
Chance to order a
special edition of Q
magazine featuring
Ed Sheeran,
containing free
content like posters.
Smaller interviews
by Q magazine.
More on Q
Contents

How else do Bauer Media advertise Q magazine
I recently got in contact with Brand Director Rachel McClenahan from Bauer Media, asking her how else is Q
magazine advertised other than social media
Some of the ways which Q magazine is advertised
are;
Through other Bauer
magazines; Kerrang,
Mojo, Empire.
Through the Q
radio show
broadcast on
Absolute Radio.
Artists promote
content relating to
Q magazine on
social media.
Through the Q radio
show broadcast on
Absolute Radio.
On a bands album
posters and adverts
through editorials in
other music magazines.
Artists carry exclusive
content related to the
magazine, and advertise
them on social media

ANALYSING FRONT
COVER
DENOTATIONS
AND
CONNOTATIONS Next

Magazine front cover
The denotations of the strapline is “ A Different take
on Music”. The verbal code connotes that the
magazine is intended to help the reader discover a
whole new level to music, just by reading the
magazine.
The denotations of the
masthead is “Q”. The verbal-
code “Q” connotes that this
particular magazine is
advertised for a person with
a inquisitive personality. The
letter Q also connotes that
the magazine is there to
answer any questions the
reader may have, about the
magazine or the cover star.
The denotations of the main star (Star
Appeal – Richard Dyer), which is a full
body shot of Brandon Flowers. The
technical code of a full body shot
connotes that the main image of
Brandon Flowers is illustrating the
word “Starman” which can be seen in
the main title. In the background of
the long shot we can see some rusting
metal, this connotes that the
magazine are intending to convey the
bands name by using disturbing
props.
The denotations of the cover
lines, which are “Amy
Winehouse 7 days in her
private hell”. The verbal-code
connotes that the magazine
sympathise towards celebrity's
who have face or are facing
problems by writing articles in
their honour.
The denotations of the main
headline is “The Killers Brandon
Flowers: Starman”. The verbal-code
“The Killers” connotes that they are
a killer band. The positioning of the
main headline connotes that the
magazine is showing the
importance of the band, by
positioning the main headline
across the main image. The use of
the colour white of the main
headline compliments the colour
grey which the main star is wearing
Next

Front Cover
The denotations of the cover
line which is “Kate Bush”. The
verbal code connotes that Q
magazine are using an older
artists to promote their older
target audience. This also
conveys that Q magazine
embrace more than one music
genre other than rock which is
shown by the main stars.
The denotations of the masthead
which is the letter Q. The verbal
code connotes that Q magazine
is for an open minded explorative
person. The colour red
represents passion and power,
whereas the colour white
represents purity, light and
perfection. The masthead also
connotes the magazines well
know brand identity.
The denotations of the promotion at the top of the magazine which is “free music for 60
days”. the verbal code connotes that Q magazine are in synergy with another company
promoting free music for not one month but two. They use this technique to engage the
reader and hopefully encourage them to read more on the offer.
promotion which is “Comebacks
of The Year”. The verbal code
connotes that Q magazine are
promoting artists who have lost
popularity or haven't released
music lately. Doing so by
advertising three new magazine
featuring artists who have made
a recent come back into the
music industry.
main headline which is
“U2 Explain
Themselves”. The verbal
code connotes that the
band are telling the
reader their story. The
colour white creates a
grey and white effect in
front of the main image.
The capital letters
connote the importance
of the band.
The verbal code of the
main image (Star Appeal
– Richard Dyer) which is a
group shot of the band
U2. The non verbal
connotes that the use of a
group shot allows each
band member to appear
on the front cover. The
positioning of the main
image in front of the
masthead connotes the
importance of the band.
Contents

ANALYSING DOUBLE
PAGE SPREAD
DENOTATIONS AND
CONNOTATIONS
Next

Double Page Spread The denotations of the page number which is
“50”. The verbal-code connotes that stating
the page number is giving credit and identity
to the magazine. The small Q logo at the
bottom of the page also represents the
brands identity, making it easier for the
reader to identify the magazine.
The denotations of
the drop capital
which is letter D. The
verbal code of the
drop capital adds
emphasis to the
interview
main image which is a full
body image. The technical
magazine want to show
the whole of Brandon
Flowers, by using a full
body image.
The denotations of the pull-quote from the
interview which is “I could be playing to 15,00
people at Madison Square Gardens and still
have a chip on my shoulder. The verbal-code
connotes that beyond the fame , Brandon
Flowers is still arrogant and self assured,
although we view him as a different persona.
Next

Double Page Spread
Promotion which is, “The
month in Music”. The verbal
magazines purpose is to
reflect on music. The
descriptive language “If it
Matters its Here” makes the
reader think about the
magazine which they are
reading. The colour red
connotes power and passion
ad devotion to the magazine.
The denotations of the main image which is a group location shot.
The non-verbal code connotes that the use of a group shot allows
each member of the band to fit across both pages. This also
connotes that the magazine want to convey the power of the band
by using strong body language. The use of props gives the image a
sophisticated rock feel.
The connotations of the
stand first introduce the
reader to the interview. This
is also one of the most
powerful features of a
double page spread as this is
the text that determines
whether the reader wants to
continue reading the article.
The denotations of the drop
capital which is the letter R.
The verbal code connotes
that the magazine are adding
emphasis to the start of the
interview. The colour red also
catches the readers eye as its
connotes power.
page number which is
“8”. The verbal code
connotes that the
magazine is telling the
reader which page the
interview is placed. The
small masthead next to
the page number
represents the
magazine creating
brand identity.
The denotations of the pull-quote
from interview which is “Is there
a point where I thought id never
finish it, pretty much every week
for the last four years. I've wanted
to kill myself because I'm
obsessed”. The verbal code
connotes the seriousness of the
interview. The emotive language
“Obsessed” and “Kill” is intended
to make the reader empathise
towards the main star.
Contents

I. Identifying The Sun Newspaper
II. Structure of The Sun
III. Different Types Of Newspaper
IV. The Suns Target Audience
V. Associated Products of Relevance
VI. Advertising The Sun
VII. Analysing Front Cover Denotations And Connotations
VIII. Analysing Double Page Spread Denotations And Connotations
IX. News Values (Galtung and Ruge)
X. Choice of Images Analysis
X1. Evaluation

Who are Newspaper
The sun is a daily newspaper tabloid newspaper published by News Group
Newspapers, News Group are the division of News UK. The company News UK
are owned by News Corp a company created by Rupert Murdoch. In 2013 The
Sun has the highest circulation numbers in the UK, however in 2013 they had
dropped to second place behind the Daily Mail. In March 2014 their daily
circulation figures was 2,089,752 . from the end of 2013 they had achieved an
average readership of 5.5 million people, with 31% of readers in audience
category ABC1. Although the sun is advertised more for a male audience 41%
of readers in 2013 where female. Most of the stories we see in The Sun are
controversies involving natural disasters or conflict between two countries. In
2012 The Sun on Sunday replaced News of the World, with their current
journalists still employed. The circulation figures for The Sun on Sunday on
March 2014 was 1,686,840.
Source: http://www.theguardian.com/media/2013/dec/06/daily-mail-
overtakes-sun-sales,

Structure of The
Sun Newspaper
Publisher: News
Group
Newspapers.
Editor: David
Dinsmore
Head of
Strategy:
Derek Brown
Head of
Publishing:
Will Hagerty
Head of
Content:
Steve
Kennedy
Saturday
Editor: Lisa
Collins
Source: http://www.pressgazette.co.uk/sun-editor-david-dinsmore-announces-shake-senior-team-focus-digital
Head of
Editorial: Jon
Moorhead

Different types of Newspapers
Broadsheet: Broadsheets are large and bulky and
full of high-quality journalism, they are usually
unsuitable for use on public transport due to size
of the newspaper, therefore works sometimes
choose another format of newspaper like a
tabloid. The Daily Telegraph, Sunday Telegraph
and the Sunday Time's are all popular examples of
broadsheets in the UK.
Freesheet: freesheets are newspapers which are distributed and
given out to customers for free in big cities or towns. As they are
given out for free the publisher can not make any revenue, therefore
there main source of revenue is through the advertising seen in the
newspaper. Freesheets began in the 1940s, the first freesheet was
started by a man called Dean Lesher, and several decades on there
are a large group of freesheets available around the world.
Source: http://hosbeg.com/what-is-a-freesheet/,
http://journalism.about.com/od/trends/a/tabloidsbroadsheets.htm
Red Top Tabloid: Tabloids are the smallest form of newspaper they
are also considered to have a reputation for the worst journalism.
In journalism the word tabloid is used to describe anything small.
In the UK a tabloid is known to have the worst reputation, and also
contain the worst journalism, due to some of the content being
inappropriate compared to broadsheets. Therefore broadsheet
newspaper who are in competition with tabloids have decreased
their newspaper to tabloid size called format ‘compact’.

Gender
0%
10%
20%
30%
40%
50%
60%
70%
Male Female
Gender
Male
Female
According to Hartley's 7 subjectivities theory in 2013 59% of The Sun readers where
male compared to the 41% which were females. These statistics connotes that the
target gender for The Sun is Males. A large variety of the content which we can
physically see in The Sun newspaper is highly male orientated particularly the language
used, which may seem rude of offensive to a female reader. Also there is a high
mention of sport and football stars like; Ronaldo and Messi. However football can be
enjoyed by either gender,although stereotypically its associated with males.

Age Typically The Sun Newspaper
is aimed at an older
audience preferably in the
age groups 20-25 and 26-31,
this is due to the content
found on each page. The
newspaper contrast in the
types of news they sell to
the public such as; World
News which the intended
older audience may find;
appealing, informative and
educational. In comparison
to the Entertainment News
they publish which uses;
celebrity gossip and sexual
content. Although this type
of news is initially suited to
an older audience, this could
also be used to also attract
younger readers, particularly
teenagers in the male
gender.
In the UK 8 out of 10 adults consume a news
paper either online or digitally. That’s 72.7%
buying an actual copy of the newspaper and
33.0% reading it digitally.
Source: http://www.nrs.co.uk/
Contents

Associated
Products of
Relevance to the
Project Brief

This advert is from The Sun newspaper,
advertising Nescafe coffee. The Sun may choose
to advertise this product because there
newspaper is very commercial based. Overall
this ‘signifies’ (De Saussure) that the spending
power of the reader is a lower budget as
Morrisions is usually associated with family's.
The fact that the advertisement says ‘Big
Brands, Small Prices’ suggests that the lifestyle
of the reader would be a working parent, who
would appear in audience category C2 and D.
‘Nescafe coffee’

This advertisement is from The Sun
newspaper advertising Formal Clothing
hire. They may choose to advertise this
company in their newspaper as typically,
The Sun is advertised and appeals more to
a male audience. The fact that the
company have chosen to show the lowest
price in which a customer can hire a suit
‘signifies’ (De Saussure) that the typical
spending power of a potential reader
would be lower than someone who reads a
newspaper like the Daily Mail or the
Evening Standard, this also attracts the
reader as stereotypically formal clothing is
usually expensive to hire.
‘Slater's Formal
Clothing Hire’

‘Garden Tools’
This advertisement is from The Sun
newspaper, advertising garden tools,
they may chose to feature this
advertisement in their newspaper
because these range of products
advertised, appeal highly to their
male target audience. Particularly as
this newspaper falls into audience
category C2, D and E this
advertisement signifies (De
Saussure) that The Sun is a
newspaper stereotypically read by
working class men.

Facebook
The Sun
logo
The Sun have
1,788060 likes
from fellow
Facebook
users.
‘Britain's
most popular
newspaper’
Next
videos to see
the latest
videos which
they have
posted,
The red and
white colour
scheme.
This section allows the
user to like the post,
comment on the post
or share the post with
her or her facebook
friends.
The word ‘Wag’ is
commonly associated
with sportsmen.
The post shown in the screenshot tells the users that they are creating a calendar
featuring
12 ‘Wags’ of the Royal Marines.
The sun is a
sports associated
newspaper.
Timeline; to
view their
recent
activity,
about; to find out
more information
about the
newspaper,
photos; to
see the latest
pictures
which they
have posted,
and more to
see
information
such as; the
pages which
they like.
At the top of the page there are 5
buttons which the user can press.

YouTube
There is a list
of suggested
channels
relevant to
The Sun
newspaper,
which the
user may click
to browse.
The subscribe button
allows the user to keep
up to date with recent
videos the channel
have posted or liked.
.
A selection of the top previous
videos posted by The Sun.

Here is their
latest pinned
advertisement,
encouraging
customers to
join Sun Bingo

A selection of new
videos posted by The
Sun.
The Sun newspapers
Masthead.
The page sticks to the
newspapers red and
white theme throughout.
Copy from Unit 13

The Sun Television Advert
The union jack flag connotes that ‘The
Sun’ is a British newspaper.
The use of three skilled manual
workers connotes that the sun is
stereotypically advertised for readers
who fall in audience categories
C2DE.
The verbal code ‘Get
Involved’ connotes that The
Sun are encouraging their
readers to get involved,
particularly online or to
encourage new readers.
The technical code which is, a man
holding a Sun newspaper. This
connotes that throughout the advert
they are throwing in subtle hints, to
remind the view what the advert is
about.
The technical code which is a group
shot, connotes that the people
involved are inviting you as the view
to join in and get involved, and be
part of that group. Also the use of a
male dominating image suggests
that they are intentionally
encouraging males to get involved.
The use of the colour red appears numerous
times throughout the advert. This is the main
colour associated with the Sun, for example their
eye-catching masthead is bright red with white
text.

ANALYSING FRONT
COVER
DENOTATIONS
AND
CONNOTATIONS

Analysing The Sun Front Cover
source: http://images.google.co.uk/
The denotation for the masthead which
is “The Sun”. The verbal code “The Sun”
connotes that this particular newspaper
is advertised for a bright and lively
person, with a energetic personality,
suggesting that the genre is tabloid
entertainment. The yellow semi circle at
the bottom of the masthead also
represents the title of the newspaper,
by using the colour yellow to create the
effect of a sun.
The denotations of the main headline
on the front cover which is “My heart
stopped for 40 seconds”. The verbal
code connotes that the headline is
hard news, with the intention of
shocking the reader, making them
feel empathy towards the main star.
Therefore making them want to read
on to find out more.
The denotations of the technical
code; a close up shot connotes
that the story is intended to pull
on the readers heart strings,
therefore a close up shot shows
the emotion of the main star.
The fact that she is holding a
baby interacts with the
audiences emotions making
them feel empathy towards her.
The denotations of the subtitle
which is “Moments from Death”.
The verbal code is intended to
make the reader think. Emotive
language is used to make the
reader feel empathy towards the
story and the main star. Words like
“Death” and “Moments” are hard
hitting for the reader and make
them think.
The denotations of price is the non-
verbal code, which uses the shape of a
50p coin surrounding the price. This
connotes that The Sun are using this
technique to advertise that “This paper
costs 50p”. However from the
masthead we can see that the
newspaper is only on a Sunday,
suggesting that the price changes
throughout the week.
The denotations of the display
advert which is, about
football. The non-verbal code
connotes that The Sun on
Sunday advertises sport for
the week ahead.

Analysing The Daily Mail Front Cover
headline which is “£100 Fines for
Idiot Drivers” the verbal-code
connotes that the bold serif writing
informs the reader that the Daily
Mail is a formal newspaper.
The denotations of the main image
which Is a close up shot of a young lady
who was, killed by a serial killer. The
technical code of a close up shot
connotes that the image is intended to
draw out the readers emotions, so they
emphasise with the story. A close up
shot also connotes that the image is
there to make the reader think of the
victim.
The denotations of the copy line which is “Day tragic
Milly’ was snatched off street by serial killer”. The
verbal-code makes the reader think, by opening
there minds to what might have happened to the
victim. The emotive language draws out the readers
emotions making them feel empathy towards her.
The denotations of the subtitle which is
“ after years of speed cameras and
penalties”. The verbal code connotes
that the Daily Mail is an informative
newspaper. The formal language is hard
hitting and serious towards the reader.
The basic font shows that the
newspaper want to put across their
point. The colour black also represents
boldness and power.
display advert which is, win
a French cottage. The non-
verbal code connotes that
the newspaper is advertised
for an older audience, as the
display ad is referencing a
French cottage which are
usually associated with older
couples who are maybe in
retirement.
Next
The denotations of the secondary lead
which is ‘Day tragic Milly was snatched off
the street by serial killer’. The verbal code
connotes that the newspaper want to
make the reader think, as the story shares
the same theme of disaster as the main
headline. The verbal code ‘Tragic’ and
‘Snatched’ are hard hitting words that
shock the reader.
The denotation for the masthead
which is “The Daily Mail”. The verbal
code connotes that the newspaper is
published daily, the scriptive serif font
connotes that the newspaper is of a
high standard and could belong to a
reader in audience category A. The
masthead also connotes to a regular
reader that the newspaper is a easily
identified broadsheet.

Analysing The Metro Front Cover
The denotations of the copy line which is “Loved, Loathed and Lauded in
Life and now in Death”. The verbal code connotes that many people
shared a divided opinion of Margret Thatcher. The use of different
language styles such as emotive and hard hitting language such as
“loved” and “Loathed” could take either a negative or positive effect on
the reader, enabling them to think.
The denotation of the masthead which
is “Free Metro”. The verbal code “Free
Metro” makes it easier for readers to
notice that this newspaper has no price,
also this makes potential readers more
interested in the newspaper. The use of
capital letters make the masthead eye
catching and noticeable, the use of the
colour blue makes the white writing
stand out and identifiable to the
reader.
Down the left hand side of the page
there is a quote which Margret
Thatcher said during her time as
prime minister. “Being powerful is
like being a lady. If you have to tell
people you are you aren’t”. The
verbal-code connotes that the
newspaper are trying to convey her
wisdom many years later, suggesting
that her death is a time to remember
the success she brought to the
country.
image which is, a close up shot
of Margret Thatcher. The
technical code connotes that the
newspaper are informing the
reader, that Margret Thatcher's
death is hard news by using a
powerful close up shot. Her
facial expressions are intended
to make the reader feel empathy
towards her death, by reading
the article and reflecting on her
life.
The use of the colour black portrays
Margret Thatcher’s power as a
priminister and her elegance as a
women, but foreshadows her
sudden death. By using the colour
black this will hit the reader making
them think about the power and
mystery and emotions of the colour.

ANALYSING DOUBLE
PAGE SPREAD
DENOTATIONS AND
CONNOTATIONS

The denotations of the main image
which is, a wide angle shot. The
technical code connotes that The Sun
are promoting Gordon brown as a god
like figure as behind him we can see a
crowd of supporters holding up
banners. His body language also
connotes that he believes he has the
power to persuade the reader to vote
against Scottish independence, by lifting
his hands high in the air therefore
holding the crowds attention
The denotations of the display ad which is at the bottom of the double page spread. The
non-verbal code not only advertises but promotes The Sun’s online app. Stating that
viewers can now ‘Follow all the drama with The Sun’. This connotes that social media users
can keep up to date with the world wide headlines without having to buy a hardcopy of the
paper.
headline which is ‘Irnbroon’. The
verbal code connotes then former
prime minister ‘Gordon Brown’
has also been involved by putting
out a speech to persuade the
reader and people of the UK to
vote against Scottish
independence. The use of a Pun
also connotes the humorous side
to the debate by using something
which is significant to them like
Ironbru.
The denotations of the subtitle which is ‘Barnstorming Gord tells rally: hold heads high’,
and ‘Obama makes 11th hour twitter plea to voters’ The verbal-code ‘Barnstorming Gord
tells rally: hold heads high’ connotes that his speech was overwhelming, motivational and
persuasive, by encouraging the UK to stay positive and believe in themselves. The word
‘Barnstorming’ connotes that every word he spoke captivated the audience. The verbal-
code ‘Obama makes 11th hour twitter plea to voters’ connotes that the country have
received worldwide support from other world leaders like Barack Obama, who are against
Scottish Independence.
The denotations of the stand first
which is “Gordon Brown gave a
brainstorming speech at Glasgow”
the verbal code connotes that this
portrays the importance of the
article, as this is the text which
determines whether the reader
will continue on or stop reading.
The stand first also give the reader
an insight of what to expect from
the article.

image which is a location shot
of a girl next to the donkey.
The non-verbal code connotes
that the story has two sides,
as the girl has lovingly placed
her hand on the donkey,
which connotes that the story
has a happy ending. A location
shot also allows the whole of
the image to be captured.
The image at the bottom of the left
page shows the donkey as he was
made to parasail. The non-verbal
code connotes that the newspaper
want to show people the cruel
behaviour directed towards the
donkey.
The denotations of the main headline
Which is ‘Eeyore not winging anymore’. The
verbal code connotes that the newspaper are
trying to convey the humour behind the story.
the words’ Eeyore’ and ‘anymore’ rhyme which
may also make the reader laugh.
The denotations of the subtitle
which is ‘ We save ass from cruel
stunt’. The verbal code connotes
that this story will tug on the
readers emotions by the fact that
there is animals involved.
The stand first gives the
reader a brief
explanation of what to
expect from the story.

News Values (Galtung and Ruge)
The front cover from The Sun released
26th February 2012 , involves popular TV
personality Amanda Holden as she
explains how she faced a near death
experience due to complications with
child birth. This story relates to the news
value ‘Unpredictability’ as the reader
wasn’t aware that this was going to
happen, this could also relate to the news
value ‘Human Interest’ as the article is
discussing the topic of death, which will
help the reader to emotionally interact
with the person who the article is about,
and feel empathy towards her.
The front cover from The Metro released
April 9th 2013, talks about the death of
the first female prime minister Margret
Thatcher. This story relates to the news
value ‘Unpredictability’ as they are
talking about her unexpected death which
is intended to shock the reader. The
article can also relate to the news value
‘Magnitude’ as the front cover states that
a large section of the newspaper is
dedicated to remembering her as a
person and as a prime minister. Which
could suggest that the story is of high
magnitude and importance.
The front cover from The Daily Mail
released December 5th 2011, talks
about a £100 fine for dangerous
drivers. This story relates to the news
value ‘Mass Appeal’ as there is a
possibility that a large majority of
readers will be new or experienced
drivers. The story also relates to the
news value ‘Consequences’ as what is
written in the article affects the
reader, if they are a driver and caught
reckless driving, and outlines the
precautions when using a vehicle to
travel.

The front cover released in august
2014 by the metro features popular
actor Robin Williams, the newspaper
discusses the hours of agony he faced
before his death. This story relates the
to the news value ‘Personality’ as
article is related to the sudden of
actor Robin Williams, the story also
relates to the news value ‘Human
Interest’ as the story was intended to
shock the reader, so they feel
empathy towards the actor and his
family, therefore the story could also
relate to ‘Unpredictability’ as the
event was an unexpected shock to the
world.
The front cover released in 2014
discusses the topic of a recent
outburst of patients killed by mental
health patients. The story relates to
the news value ‘Magnitude’ as the
number of patients killed was higher
than ever before. The story also
relates to the news value
‘Unpredictability’ as usually we are
informed of nurses ending the life of
patients compared to mental health
patients. The copy line below talks
about the length of the crisis stating
that this has been going on for a
number of years.
The front cover was released in
2009 features the inside details of
Michael Jacksons autopsy. The
article relates to the news value
‘Personality’ as Michael Jackson
was a popular celebrity and an idol
to many people in the world. As the
article discusses his autopsy this
could also relate to the news value
‘Magnitude’ as the results were
intended to shock the reader, as his
death was unexpected and a tragic
moment.

News Values (Galtung and Ruge)
This double page spread from The Sun released
18th September 2014, this story relates to the
news value ‘Conflict’ as it talks about deciding
whether England and Scotland should be two
separate countries. The story makes the reader
think, and decide whether they themselves would
like to see Scotland as an independent country.
The conflict throughout the article is coming from
Scotland, however by using such a powerful figure
like Gordon Brown, makes the reader think about
the decisions he made for the UK as a united
country.
The double page spread from The Sun
released in July 2013, this story
relates to the news value ‘Human
Interest’ as the story involved
animals, which usually draw out the
readers emotions. The location shot
with the girl next to the donkey could
also cause the reader to feel empathy
towards the animal. The story could
also relate to the news value
‘Unpredictability’ as this was an
unexpected event.

Choice of Images Analysis
The image on the right shows a front cover from The Sun which
was released back in 2010. the picture features David Cameron
before the 2010 general election. The picture is positioned to
the right side of the page, you can see by his body language that
he is looking up towards the sky, this could symbolise victory
and power. The colour scheme of ‘red, white and blue’ also
connotes the colours of the British flag. The words ‘Our Only
Hope’ convey that he is expected to lead Britain to victory in the
general election.
The image on the right shows a front cover from The Sun
released back in September 2012, featuring Barack
Obama before he was elected as president again. The
image is positioned to the right of the cover, behind
Obama you can the American flag. His facial expressions
connote that he is victorious, as he is shown with a
excited smile on his face. The verbal code ‘Barack for
more’ is a pun intended to make the reader laugh.

• In conclusion....
• Now that I have analysed the different features of magazines and
newspaper I now understand the effect which they have on the reader for
example; the words within the masthead, I also understand that the
different images which feature within a newspaper or magazine can have
a different impact on people.
• By looking at how Q magazine was advertised I now understand that it is
important to advertise a magazine in a way which appeals to its target
audience, I also learnt that Q magazine is highly advertised through social
media.
• I also learnt that The Sun newspaper is popular with male readers
between the ages of 15-44, as the newspaper is popular with readers from
a young age, in particular students in full time education.
• I also discovered that by keeping their magazine colourful and appealing
to the eye keeps there readership consistent.
In Conclusion

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